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Marjorie Clifton and Sabrina Schaeffer discuss the ways both candidates are trying to gain the female vote
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-- segment plunges us directly into fox -- politics we are joined.
By Marjorie Clifton two seats away from me.
On the principle of -- consulting and founder of spike the water cooler dot com -- Clinton's previous communications clients include the State Department and the World Wildlife Fund.
And you can follow her on Twitter via -- Marjorie Clifton.
Then in -- print dress so that you can distinguish between our guest.
Sabrina Schaeffer executive director of the independent women's -- -- miss -- as previously worked for Republican senator George Voinovich of Ohio.
And the Republican Jewish Coalition she is treatable via.
-- SL underscore -- we thank you both for joining us.
How many and so just to broadly we begin with -- your various takes on -- state of the presidential race right now Marjorie.
-- The presidential race well the economic numbers were not good today for that does not fare well for -- bombing campaign right now 69000 jobs created in the month of may.
Yet so it they're they're not climbing and we would hope which -- which does mean that all eyes are on really the economy and we know every election and that kind of economy -- the right now that's what the Obama administration is really going to be struggling with.
I mean as we've been seeing a lot of the polling numbers.
Well -- particularly with women which is what we really care about yeah.
That women that Romney has been a little bit better with women than he was Obama still has -- a very strong lead that department as he did in 2008.
So all eyes on the economy and women right now.
Women we should care about both because they're women and because.
They have outnumbered male voters in every presidential election since 1984 going forward Sabrina.
Let's take a look at a poll with few if we could the first one show they're both Washington post ABC news -- have been the first shows.
A -- basic favorability ratings and we see that the President Obama has gone down from the people who now 56%.
To 52% while Mitt Romney has gone up.
From 35% in April to 41%.
And the let's take a look at our second pole also from Washington Post and ABC news -- shows favorability among women.
And in that category again we see a striking a decline for President Obama from April -- now 50% to 51%.
And for governor Romney a striking surge point 7% to 40% so Sabrina would it appear that the democratic war on women rhetoric.
Has not hit its mark.
Yeah exactly I think -- what we're finding is that women are do you not want to see gender politics taking place right now they wanna see.
This president tackling these very difficult economical you know issues head on in poll after poll showing us that people.
He knows that the country is moving in the wrong direction yet still we're talking about this you don't miss the cold war on women if you well.
So Marjorie I mean we're been talking about contraception and we've been talking about equal pay and those other issues was -- all designed -- -- stoke the democratic base.
Was it -- I really targeting independent voters were independent women voters.
Just sort of interesting timing and actually if you look at the poll numbers back in what April when all of this sort of erupted around -- and -- -- -- -- not a lot of the social issues that were directly related to women what we did see with a huge jump in Obama's polling numbers he went up to actually 18%.
Instead of at 12% which is where he won the election at this published a number so -- -- as a pretty profound job.
What that told us is actually that he polls very well in the Democrats were polling very well and their policies towards women.
So we -- war -- women whatever you wanna call it the reality is we're fighting with independents.
Democrats and Republicans especially on the contraceptive issue.
