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Secrets to success for starting a small business

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    Tips from Women for Hire CEO Tory Johnson

  • Duration 2:58
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So the new jobs report dealing a body blow to the economy only 69000 jobs created last month.

As the -- as we've seen in a year unemployment rate back to eight point 2%.

So what can the millions of Americans out there looking for work due to find a job.

The author of a new book called spark in hostile launch and grow your small business now.

And the CEO.

And for -- Tory Johnson with -- -- -- nice to see it -- -- where we're looking for ideas right here yeah.

Message -- your brain and I'm right -- we have six to go through know why you are doing that yeah he's an.

All about starting a small business so instead of waiting for someone else to hire you hire yourself but starting -- business and the first question want to ask yourself is why why don't wanna start this business for me I started my business that's -- from a job that I thought I could have for ever.

Right across this evening and you know I thought I'd be there for ever and that permanent scar from that pink slip let me to say I'll never work for anyone else again the matter how tough my business gets like -- never -- and -- now going to be your own boss female power company did you start until I started a company first women for -- To help people find jobs and now company's market council to help them start -- -- that -- -- to know what what you want to sell what do you wanna sell so you have to be able to tell me really concisely.

What do you say Allah and very closely connected to that is the next which is cool cool my going to sell it -- So if you can't -- -- in a sentence what you do and who -- sell it -- you're gonna have a really difficult time marketing your business.

I just a number three is know who your target demographic -- the -- this is common sense but a lot of that.

I think needs to be a friendly reminder a lot of folks are trying to come up with the idea absolutely know how much know how much.

How much you can charge how much money you want to make.

A lot of principles and like OK listen I'm just gonna give -- a shadow we'll see how much money I can make or they come up with -- like a five year plan I'm gonna get so super rich five years from now even though they've never sold one single thing.

-- got -- really focus on how much can -- -- what's gonna cost -- deliver this knowing your numbers you don't go into this -- in -- you're -- -- -- four number five -- hustle hustle -- and it comes down a hard -- and it's totally hard -- its decision you make an action you take each and every day what is your -- how are you gonna make all the magic happened all right measure measure measure what how are you gonna measure your success you've established -- benchmarks and how much money wanna make you understand what you're -- we're selling it to.

Every week every month you've got to measure against where am I am I behind what I gonna do to catch up how much more hustle like an accident you know do I need to bring an extra help you've got -- -- -- sounds just like like 6 o'clock rolls and making sure -- generate quality either reached them or surpass them exactly as oftentimes that term success in fifteen seconds or.

What is your sense of where American news.

I think we need to light we'll take our install it and looking down job.

I think we got to take it like we can't wait for the government or some policies -- congress -- to change things for us like take control start your own business market council is gonna -- -- there launch and grow your small business now thank you toward we'll check it out okay nice to have humans that thanks a lot.

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