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Disney to cut ads for junk food aimed at kids

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    Company partners with first lady on new healthy food ad strategy

  • Duration 3:28
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This transcript is automatically generated

You got -- welcome that'll be you had all day.

The Walt Disney company making big news today with its announcement that it is going to drop all junk food advertising.

Aimed at children.

And instead only allow ads for healthier food choices and they say this new plan has ties to the White House.

Trace Gallagher -- -- now West Coast newsroom Trace.

You know me -- did you serious about this when they say by 2015 -- you -- get the Mickey checked you know making bounces nutritional seal of approval.

That you cannot advertise on any of the Disney platforms which include.

The Disney Channel Disney X dean Disney junior Radio Disney Disney dot com.

And all the Saturday morning kids' programs and ABC which is of course owned by Disney the goal here is to kind of get rid of the worst offenders candies snack cakes and sugary drinks and then get the other food companies like cereals and snack foods to lower.

Their sodium.

Fat and sugar content so they can advertise on Disney now.

Disney is already working with some of the major food brands trying to get them to reformulate their products.

Disney.

Com.

-- really take a big financial hit because the Federal Trade Commission says.

That food and beverage companies spend two billion dollars a year.

On ads that are aimed at kids like soda and sports drinks and and you watch these things nagging you had kids -- on all the time.

And Disney chair Bob Iger and Michelle Obama today were at this big event where they unveiled this non advertising -- must.

One of the things that defines Disney is our commitment to kids and families.

And that commitment extends to doing our part to support parents raising happy healthy kids.

Let things like spaghetti o.s and other things that are not really great for -- those will still be allowed to be advertised on Disney and the theme parks if you go to the theme park you can still get a big.

32 ounce -- -- -- Mayor Bloomberg might not want to but still available out there that they're trying to tinker with the menu at Disney's.

Resorts to try and get some more healthy food choices in there.

The big push here is kind of watch Nickelodeon and the Cartoon Network to see if they will follow suit with the advertising ban for them.

That means and they say -- at Disney you can still get right now you can get.

A Friday -- Turkey leg that is the size of a baseball bat like it's bigger than your arm.

And you can eat that you know -- like Turkey.

Lag it's not really not that great but you can walk around and eating at that you cannot advertise the gummy bear.

It's Fred Flintstones sides that after you to -- -- is that why is this necessary and I can.

You're a man as well the only answer that thanks straight go work out that.

The problem is -- as an act and California -- he grew -- -- his little serve.

Her as -- had to be in the beatings and all the ties into state debt.

You know -- seek seek.

I needed I needed by demanded AdAware and as waistline as much as you did Trace Gallagher and asked him why the fried Turkey leg that is the size of a baseball bat is necessary.

Disneyland Florida imam at the center of the listeners I delicious that's the SF thank you for that coming not candidate out.

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