Joe Ferrer's 'Hard Parts'
Fox Car Report talks to the star of Hard Parts: South Bronx, Joe Ferrer, about the fast paced auto parts business.
- Duration 16:46
- Date Jun 7, 2012
Fox Car Report talks to the star of Hard Parts: South Bronx, Joe Ferrer, about the fast paced auto parts business.
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-- for the bucks carport and Gary -- to leave last time we're talking about tires.
This time to be told about all the rest of the parts of the car because we get the -- of BS and -- auto parts in the Bronx.
Joseph for -- whether she's also the star part part South Bronx which airs on speed Thursdays at 10 PM.
Speaking of course of the parent company of fox -- Joseph great to have you in the studio thanks for having me appreciate it you've been in this business for a long time basically your whole life treasure.
-- since I was born fall had a little pause to law school backs in 1970 was -- -- parents from a seventy.
To nineteen eighty -- from 1980.
To present day.
We've been at a -- -- involved revenue you know writing them hard.
A -- on the South Bronx had ginned up on speed at which you to ship for Kuo what happened with the TV show few years ago.
I normally do commercials and every year and I won a spot.
And my full creative sort of person -- I did the spot would -- talents.
Production companies and Alan I -- some listening to reality show.
He's go to was that I.
And we put together some -- loss is a real fifteen minutes worth of still going on restore some story lines and we don't submitted to the new TV film festival.
And we actually want.
So we are little buzz from that and we got posed by north south productions.
And those with something doses -- even -- this -- -- -- for about five minutes.
And they present is be in.
Speeds of to show you wish your -- up particularly interest thing we're all the auto parts business chemical bomb was very interested you know without you know -- consume.
When the big box -- And all in all business we have a lot of characters lot of people under 43 employees 434343.
People working for me and it's always something going on you know you become a psychiatrist.
You know Daryn -- their problems and they come see me in the new customers.
And it's -- like.
You really resent the local grocery store and neighborhood and -- knew what was going on a source of the like that you know and pretty much we do a tremendous amount of business there.
And we have all the -- do something accounts and pretty much an -- and pointed immediately.
So you don't swallow whole cell counselor guess -- repair shops and we will are we -- walks out so that an easy deal.
-- cut throat is his business that you got some parts in this city to see just a bunch auto parts stores and is that is -- just that there's a lot of cards that need to get fix it or people going here here here trying to clothing.
You have people who -- shoppers.
You know repair shops -- my -- wholesale and retail.
The a -- so part of our business.
Yes is very cutthroat you know you have a lot of competition out there yet to be on -- game.
You have given service you have to give them credit you have -- in the right price you have to pick of you know eight and as well this -- Hartnell got together.
I mean that's pretty much how goes down with the wholesale business and -- sales loads of Brian Jordan reasonable because when a customer walks in.
I'm actually sell the parts of the person put the -- points on it was -- won't stand.
It's more one on one basis and I feel I feel good once -- -- are -- to smile.
Because it points me to keep our reputation and as I've been able survive.
-- -- you know pretty was 32 years of his location has business been these days because I know with new car sales going down and hear a lot of the aftermarket been doing better or is spending down there as well on coming back of course that -- the first quarter of this year was -- was pretty strong.
April may was a little weak I don't know what happened the last two years old rules have been -- -- -- use.
It seems like economist -- -- in the local little bit.
People don't fix it cause more from but the problem is -- a lot of people going.
So vital parts and that affects me because it's gonna -- it costs in the middle and -- local repair shop.
Our guys -- -- call -- -- part.
Yeah and if he does that because -- was walking in and that's -- -- so delighted to -- result was going on.
And that is pretty -- -- -- that's that's something and you can't really get.
You know polls on because.
To become a -- to -- somebody else uses don't know New York pretty unique market any particular problems that you Quetta -- obviously a lot of possible issues and that sort of evolve what's the big thing.
He got to do it here in New York.
-- -- don't the ideology it's people just like there was a deal success everybody wants apart immediately.
And that's really really.
The base is very I mean we -- -- you know we saw a lot of you know it's.
Potholes -- -- to -- went to -- really emotional that's normally the issue was who was -- we have some snow.
This year it you know that the fun and business is a little -- a little weak.
But -- -- unusual and you you know do whatever it is remarkable for an engine a guy come in for.
You know leafs playing -- -- -- -- -- but pretty much in New York is different from the rest of the market and the rest of the country because the rest of the country.
-- -- -- -- You don't New York Philadelphia is like the same -- basically -- north suburbs.
The Wisconsin Kansas City it's a different different deals and so you'd be wrong.
You'll have to -- it is this we have -- -- I carry a 1001000 -- place.
So it's a totally different animal and dad how often do you gotta tell somebody is gonna take it I still have to does one believe and not you know I -- -- -- probably about.
25 there are -- -- you can -- an inventory and reason that.
It because before usable -- -- different.
It was you know one distributed Catholic five miles -- you know for -- -- or four -- today.
So many different cause so much new technologies going on -- an example you know such a wide spread of parts.
And you it's every doing right now visit is probably ten point numbers and -- -- -- so was very difficult to keep up to demand for those -- And so because it doesn't mean you gonna sell right away -- yourself.
And I do the best I can.
We keep more of the most of -- -- -- -- place.
It doesn't do you do that you just don't have little time you've been in the business solo time cars have changed a lot over these -- -- mean there was collaborators that's what we have a we were targets have you been able to keep up -- that sort of thing you -- -- bring in young guys in the -- we know it's not absolutely not mean.
Normally -- -- -- in and did you know fuel injection incorporated is.
You know now that we have new batteries are come out for these hybrids.
It's pretty much you know you learn applaud or seminars when a new poll comes out you have -- that come from the -- factors that explains you.
What's really -- it will transition for me is really.
The Facebook's in the Twitter stuff like in a lot of competition you know of the bigger guys in my mind once again the box stores aren't guys who have you know.
This is -- -- like 1015 times the size of me.
Deadbeat -- in today.
You know the media is is a little approval -- -- to a General Counsel of that I have to bring outside sources you know -- who -- -- business.
Now is not is not it's.
It's not that the -- for me.
Who's toughest customers she got to deal with is that the taxi companies -- -- companies at the housewife with a escalated to you know is awaited it's the -- stop -- to hold the whole -- -- -- -- -- -- -- -- -- -- -- -- They want they want they want.
-- good product on -- -- You know most it's time.
It's not -- -- did a pretty reasonable listens she said look you want prepared that's the -- -- 4050000.
Miles or do you want repairs and that's for 101000 miles.
Nine out of ten times even think about the whole civil our side and business is itself part because they want to cheapest possible product.
And they wanted its -- is possible they want top service cheap prices.
And they want -- and you know.
Pretty much if you would open the shop you can see digital alarm shop you know can give some credit we'll look to -- -- -- No problem flipping a thousand miles what the credit in there you go.
-- you don't initially get back that thousand dollars right away into jewels on the back but this is how it is what about some of the new high tech cars hybrids you work at an electric cars hit any of those companies com.
Not really we avenue.
The -- -- really haven't come around your points wise a few things here and there.
Mostly is the batteries.
You have you could difference phone battery to equal numbers on batteries that has been -- the first.
Points coming -- for -- close but actually seems like -- -- Meehan -- pretty well beyond what you -- and I haven't had any problems you know that.
What we do have missed they are pretty low maintenance actually electric cars particularly awful unfortunately maybe for you and fortunately.
-- -- -- -- you know.
Competitors and it was we do talk and so my point is they don't realize that the Greeks in a rose to friction part of the business.
Which is a break him is putting was 40% in the business I really it's been so.
If you -- that what's gonna happen is that.
If your mobile breaks in the warlords -- -- -- -- business because these -- records -- -- slow -- -- -- you know by themselves you know and these regional is the alternate.
When you break and they have -- a whole different kinds of technology that takes away from the friction McCaw.
And we lose their part of business would have to be a little innovative sustain its fair game facilities Ford Escape hybrid -- and to undergo 2000 -- before they need your -- and right that's the way this would.
-- -- vehicles.
You know us before escape -- shocks -- On the you know -- you know.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- The be -- parts.
To work for my man parts of their own.
And keep in -- was mired deep deal while.
There's not a big core business kind of cars you actually hate work -- -- -- he's itself yeah outage itself on.
They don't mean to -- it is the -- -- because and -- Did my good brake systems and they have you know millimeters different -- and -- You know 209 millimeter loader which you know whatever -- and it's -- tenants has.
300 normally 330 a lot of attacks do not know.
The difference between 330 millimeter Rota and it's more than nine millimeter round so when I some -- they just a little -- more.
We won't send you six year old six world is it's three sets a pace is very difficult to Chrysler as the rules itself now a lot of you know -- homes and the Eagles Eagles apparently to read different types -- it.
They have a base.
Except heavy duty and an -- heavy duty suspect is what they were based on some -- technology Raikkonen did confused exactly right you know you know about that.
She did -- they had.
It's just is very good RRR I could never understand why you -- have so many great amounts is on the environment I say put.
You know 11 break the system in the vehicle and pretty much leave it at that new observation was right -- That's what they do so Chrysler is also -- break the systems and how he's definitely talk to him.
Mercedes and those -- you need been numbers and you may be precise when you look -- parts.
So clip from the show you -- that it was in 1957 Fiat 500 weren't you work on a lot of old old cars like that we got guys are coming -- -- -- cause on.
That Fiat which is.
You know going to be coming up tonight.
That was it so that was a tough one you know most of the time we get some that's a communal -- to -- there a moment.
The gearbox or house or from wherever maybe it is tools -- our fallen off and basically on army's will to rebuild that original unit and -- -- -- -- -- fortunately wouldn't with a few yards.
-- have going on tonight on TV.
He needed to on the same day but you'll find out tonight when you watch and day out and I did you have artists have -- people come with some crazy things -- -- It did you miracle you know you.
You a miracle workers caught and basically remember when you when you -- ports.
Oh what people are happy I mean let's face it you don't do wife has courses are -- bolts of the Mason was just gonna -- -- she's married.
Because she can't do Lawrence and she's -- is the -- -- the -- so she's in repair shop.
You are to die I want my call -- call you ripping me off I want my car he's called me where my points and even -- in Iraq.
They don't wanna know about small they wanna know about yesterday I want my pocket now I don't wanna I wanna -- about it.
What's easy discovery love simple up out front all my -- -- -- be -- we got it don't you close a reason.
You know Nissan Maxima is believe it or not -- GM -- some museums some GM cars are easy before it's pretty pretty simple so Ford's measles -- is you know -- a coma for shots distrusted pretty.
Pretty one pretty much one number.
You know gets he gets -- when his multiple -- And that's that's when we just -- you deal with any crazy modified cars that they -- down Texan or American -- -- and -- -- -- people come down you know.
It's good for barbecues heal some stuff I some -- the united sell some stuff from me -- to a -- and all.
We will liberals want to -- because sometimes not making a sale.
There's been in the making so could you wanna do some that it does not within you what you do.
What did you could say I'm somewhere we're gonna take care of them and you know -- -- look to kids because -- the right thing for them.
They do it -- -- depends on items.
But this is allotted and we just saw those who -- almost -- like that I'm normally to repair shops or repair solves so -- doctors doctor that would set themselves out wolf.
You know home auto guys you know sometimes we we don't really put the love that we -- -- -- cause.
What is driving your car you got some old Frankenstein to dodge drivers are on the pilot my -- towards its -- to him actually -- -- -- Genesis.
And I love that -- but forcefully -- kids.
And my wife has reason that diesel was I needed seven seed.
Paxson and you will be able -- because -- seven passengers -- -- to Seattle which is olds are available proposals are footage has moved up.
Little upstate and go home I -- -- for the small.
-- -- the -- lists he'll like and September October.
And it's not so -- -- useless but you know we'll see what happens you got five kids are telling.
Is is a business you want them do work did it take over urge you got a different life -- -- -- -- that and -- -- -- -- it -- -- -- you know.
We must always has its unique releases you know almost fall.
There's a lot of a lot of my -- -- this week for years ago errant.
You don't realize how Smart.
-- -- And so sometimes when they're gone you know -- tell you can you can honestly things you're most talked about didn't act you know -- -- -- -- one something's in a summit.
And -- and he wasn't that stupid after that -- tool and we had so much.
And that we have -- -- -- -- Eagles who was on Lebanon.
Osama love you and to me home I was in -- deal he only told me when we did.
Get it don't do it yourself he instills values -- me.
I don't think this is something that my kids and kids and kids would want to do.
It's a blind man.
It's it's on a woman -- -- to really have a good but that'd -- a solid.
But I want to go out there -- in the world and experience different things -- Do things -- combatants who -- you know I was in Europe where I got this great tech job or got this elected.
So I can ride with them a little bit you -- saying -- not interesting enough to be on TV.
-- -- -- Listen the TV thing is you know was a dream you know I've pushed you know hopefully we'll see what happens with the showing everything.
You know -- grates -- me -- -- dose of the greats of me you know I can't complain to where I am an obvious digital landed today.
I have I have no regrets whatsoever.
Wouldn't you want to children to take it to the next level you know somebody -- -- can -- -- ability to -- them.
If buffalo can do it pretty much it'll be some you know Jewish community to supplement -- Brad Pitt.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- You know that was like a blast -- for our.
Hard part South Bronx Thursday night's 10 PM on speed thanks so much for drop and I really appreciate having me we'll see you next -- on fox -- report to that thought scoreboard dot com for the latest Automotive News.
And reviews see you next.