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Michelle Obama steps up campaign role

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    First Lady stumps for President, will this fire up the democratic base?

  • Duration 5:55
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In the personal story segment tonight the Obama campaign unleashing the big guns to wrangle votes Michelle Obama hit the road -- in the last few days.

Promoting her new book and her husband's reelection campaign.

What it comes -- to stand up for American workers and American families.

You know what your president is going to do right.

-- -- protecting our rights and our freedoms do you know where Barack Obama stands.

From now until November.

But a lot means we'll -- you -- to get out there and tell everyone you know about our values.

I hope that hearing.

-- will take notice when companies like Disney.

Do the right thing for our kids and the.

With enough care and effort you can grow your own.

-- -- -- Now -- need to grow our own jobs will mrs.

Obama's personal popularity really matter to voters when they enter the voting Booth in November.

And joining us now Ford O'Connell he's a Republican strategist and from New York.

Tara Dowdell is a democratic strategists great to see both have you and -- Michelle Obama now is popular she's.

Her favorability ratings are high she's glamorous beautiful great mom this is a problem for Republicans now.

Now it's not going to be a proper Republicans we don't really know what's gonna happen they're trying to stop the bleeding that had a bad jobs report they lost to Wisconsin recall Romney's closing the gap in the polls.

Closing with fundraising they're trying to take somebody out there a sort of throw the kitchen sink strategy and -- it.

Maintain where they are right now because they're in trouble me know what and they don't have a credible jobs plan they have a muddled messages really that's -- bottom.

-- -- this is this fun and cool as Michelle as.

People are voting fun and cool that voting whether the countries -- voting on whether or not they're gonna even whether or not they -- job.

-- let's go to you -- now the they the fact is Michelle Obama has very high favorability issues very well liked.

But when people vote in November.

They're not voting for the person who might be a great talk show -- -- a host herself Sunday and who dances well with LNR.

Who hangs Allen David Letterman they're they're voting for the country's future right well so.

Only people are voting for the best of the best candidate whoever they think is going to be the best candidate but with that being said Michelle Obama is absolutely an asset to the president.

And it's not just about her going on different talk shows she is Smart and successful and savvy and what's out what's so even before the president took office.

As -- she is an asset to him she enjoys as you mentioned high favorability ratings but at the end of the day yes that ultimately this will be a choice between Mitt Romney.

And president Barack Obama.

-- -- how high are the favorability ratings going to stay for now -- She starts getting political what you're questioning about marriage you know -- whether it's that same sex marriage -- she starts not talking about Obama care which is very unpopular.

So I'm Michelle Obama I'm thinking well yeah I got -- -- my husband but.

It's gonna hurt -- I.

Favorite -- -- in the high sixties right now if she gets off message -- hits the wrong -- against political if she gets political -- her job visually twofold to take her job is to fire up the base because neither Democrats are worried the president Obama's gonna from under the -- like they did Milwaukee.

Comers among women are going.

Up obstacle we know that we know that and now they wanna try to get independent women it away from Mitt Romney good luck because guess what it's going to be the economy it's all that matters -- -- -- favorability for Romney among women have gone up -- side new poll out showing that while up Obama.

And no doubt still leads among women that gap is narrowing Obama's lost some ground among women meanwhile Mitt Romney has -- this after the war on women.

Narrative this after pounding that that.

The the table about how Mitt Romney wants to hold women back their grandstanding on so called paycheck fairness.

None of its work because people are really worried that we are losing this country.

That we're losing our our our dominance and in the world art -- -- dominant economic position are dominant militarily and -- military position.

And they're frightened that it's that that we have someone in charge now.

Who might be a great guy and a great campaign there but he's not a great.

Chief executive.

Yes those are the right wing talking points against President Obama but you know I haven't and it turns out there and -- elephant not in the west yeah it.

That we created four point three million jobs is bad enough no it's not -- now that's not a democratic.

You haven't had job here excuse if a Democrat talking point at a -- it happens that I know that four point 39 jobs that can be there -- about it you know unless the war is more that Arnie but -- that can be there by about eighty.

A lot of people have left the workforce we have looked at Disney studios say two days ago about the debt bomb that's going to go off and if you -- -- pop if you don't -- eight.

Put a lot that they're Republicans out -- -- -- you know I don't terror terror scare you guys nodded yeah but I like it.

Eight year old even though we're talking if I could just have an opportunity to present on -- managed assets.

Eric do you not agree that you guys reported Michelle Obama on the campaign trail because you don't have a credible jobs plan and you have a model message.

We're all sport we have a -- without -- this is giving president trying to rely on another -- excuse me for you know that -- three point 75 million jobs open right now and that the president wants to do workforce training in more attention than an -- where it's okay don't.

Jobs and yeah exactly a lot of jobs and that and that the Republicans did a lot of and that plan gap but the -- -- -- -- Republican McLaren FX era and beyond the here -- here's the problem is that I'd like for the Republicans to be in charge of everything but they're not.

So we have to work for the president and the Democrats -- -- not so that's the reality.

Look guys control both chambers of congress congress and you have the president all right guys -- -- of time on sports science fund the -- got.

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