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Hi I'm Robert -- and you're watching fox extra lyric culture is a music inspired clothing and accessory line it takes its inspiration directly from song lyrics.
And for every item sold from a particular song the actual song writer gets a royalty.
Well there's a novel idea -- here to talk about -- business is on our Rochelle and thanks for joining us on the talk to us about the inspiration for the business and you have to get the song -- and the -- to sign off on this before you can.
Make the T shirts or the accessories using these lyrics.
I started the company really to generate new revenue streams for songwriters because the music business is getting more and more difficult.
So we go out to all of the song writers to all of their publishers and we secure those rights and then they get a royalty off of every unit that we sell.
They do you think that your your clothing line to become sort of a a new vehicle if you will for distributing music because.
It's oftentimes difficult to find music and -- YouTube make a lot of of catalog songs but also for some of the new artist out there.
Who may be there on iTunes but there's there's so many titles out there it's sometimes hard to stand up the crowd.
You're right on Robert I mean you see going to a store -- you see that the -- are shrinking there are no aisles filled with CDs anymore.
So you can still buy a T shirt you can still buy a scarf and it's a lot more difficult to rip off an article of clothing or piece of jewelry than it is to steal music so.
That was one of the ideas behind their culture is to create a new distribution vehicle for music.
So what are the biggest opportunities and and also -- challenges.
For -- smaller company you know you're you're an upstart if you will trying to to make your way and to this huge clothing and apparel business.
While I often feel like David and Goliath swirled.
But the opportunity is that is a small company we can move really quickly we don't have the red tape of big corporate companies so that's -- huge advantage for us.
She -- have to fight to get into the big retailers -- in -- in Bloomingdale's and and in getting through the red tape must be maybe a little bit more difficult for a start up.
Then for some of the more established players out there.
Well there's always a lot of opportunity in confusion and when the economy is bad everybody's looking for a great idea and this is one of those great ideas and it's a simple idea.
I can't tell you how many people say to -- why didn't I think of that.
It what are you doing today to stay competitive it is a tough economy still for many folks out there even though we're a couple years into a recovery.
Unemployment remains high gasoline prices are going up your input cost must be going higher as well so how do you stay competitive as a smaller player -- We started out as a higher and boutique line in selling better department stores like Bloomingdale's Nordstrom.
Our strategy that expanded.
Two larger markets so we now have diffusion brands and we sell -- Wal-Mart and -- And it was at the higher and retailers -- a lot of classic artists whereas at a lower -- mass market retailer like a Wal-Mart we sell.
Songs like country music Jesus take the wheel is one of our biggest sellers so there's a lot of opportunities there as well.
Now -- you -- any advice for other female entrepreneurs out -- -- the music business is so dominated by males and so many cases.
What would you tell others who are trying to make their way and in -- similar vein as you.
As a female entrepreneur I always tell women just stay feminine you don't have to be a guy just use your own skill set to your advantage.
-- reception been from artist and song writers out there when you approach them.
About using their lecturing or creating a design.
Artists love lyric culture and the reason for that is -- a lot of merchandise with their name and their face all over it but here you're using their in.
Their intellectual property -- -- something that's really close to their hearts and it's put on really unique and creative products so they've been incredibly receptive to it.
Well thanks for joining us on -- now for more designs check out lyric culture dot com.
That's it for fox extra I'm Robert --
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