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Casey Anthony's 'perfect' PR move?

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    26-year-old found not guilty of murdering daughter speaks with CNN by phone

  • Duration 4:17
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A mom at the center of that murder trial that riveted the nation last summer's numbering in her silence kind of sort of Casey Anthony.

-- told told CNN that she's -- -- the person she was win here.

She maintained she didn't kill -- daughter Caylee.

She was found not guilty.

She called that child her greatest accomplishment.

The 26 year old one time mom has been hiding since last year when a jury acquitted her of murdering her child.

CNN's piers Morgan if you haven't heard of him he's the guy who replaced the Larry King.

He says he spoke with Casey Anthony on the phone for about ten that he was a big get the GE T for the CNN.

He says she told him that she's quote gone through hell it is not a party girl.

She also said that rumors that she gained weight are not true scope this is CNN breaking news Casey Anthony has not gained weight.

You've come a long term and long way CNN.

-- lawyer says the -- says she works out all the time and that she's reading the book the Hunger Games.

The PR consultant -- -- joins us he's -- president of communications firm.

Emerald partners and coauthor of the book rethinking reputation helping your -- marketing and advertising media world I'm not 1 of -- -- jumps on the competitors.

Have a lot of friends and all these networks lots of them friends I've had for twenty years have mostly respect the work and all the and now.

But CNN gets its big scoop.

Pierce gets on the phone with Casey hangs up the phone comes on TV and talks of a lawyer.

CBS the only -- here has the big scoop and by the way the news flash that.

This is CNN breaking news Casey Anthony was not a party girl and has not been -- -- you champagne.

You are missing lot of missing precedent setting.

Interview Florida.

No Casey Anthony video didn't.

No Casey Anthony -- audio it was good for the Casey no Casey Anthony know Casey Anthony again it's a precedent setting interview it really is great from her perspective.

In a PR sense.

Nobody's going to be terribly sympathetic but it was perfect because narrative what she did the first rule of public relations is you control the agenda.

What she did in this interview in the people around there.

They made pierce Morgan their spokesman.

And his job was to deliver one message and the message was as you said.

I did not kill my daughter -- I'm ashamed of what I was it was from a public relations point of view from her perspective.

Perfect.

And I don't know I don't think I did ask the question what it was from CNN's perspective -- no you don't.

That's just it right well I wonder if Casey is starting a rebuilding campaign here -- Is to say they'll have idle threats it's Doug Casey Anthony went on the phone.

Maybe but -- a bunch of know where you of course she would of course you -- it's a new story and and what you just said is true this is a reentry it's of first initial reentry.

In back into the public nobody's gonna be sympathetic to this girl now yet but if you said to me how should we position.

Her reentry so she minimizes -- risk of looking batter -- whatever.

Of sounding.

Band of sounding incriminating.

Of sounding not believable of looking not believable.

This is the way I would have done it it was from a public relations standpoint.

What they did for her and what CNN agreed to deliver for her was perfect I think she should call Phil Keating.

You know Phil Keating go to Florida -- -- You are filled our correspondents are -- that be different I guarantee you.

Yeah it would be different but -- -- you know the question won't call from CNN's perspective it was as you said it was a good guess yeah it -- real good and obviously the other the other part of it though from a journalistic perspective which is why.

You were tad cynical -- They had that's a that's a commentator so that's not they don't put that into the CNN news -- -- not -- -- the but you know but they had to agree.

To certain parameters -- before we agree that Casey will talk Q which obviously they did.

Well this.

Is CNN breaking news.

There is no morning's.

Let's -- the -- Frazier thank you nice to be here have a great afternoon and you to certain fame my.

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