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Twitter experiment turns offensive

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  • Description

    Maria Ziv on how Sweden's risky tourist twitter account took a vulgar dive

  • Duration 4:08
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This transcript is automatically generated

It you may well be a -- we may not.

-- you want back to me that the Swedish people decided -- Swedish tourism.

Industry decided that they would have an -- Sweden Twitter account to promote the country of Sweden.

And they decided in that democratic nature that the best way to do that was to give -- a different Swedish citizen.

Control of the act Sweden account for a week at a time.

As you can imagine.

That -- led to some somewhat.

Interesting.

And -- controversial.

Disturbing tweets joining us now how is -- is live who is the marketing direct -- Sweden.

Joining us via Skype from Stockholm great to see you Maria.

I had done the nice to see YouTube I'm I've read a few of those two -- several of them really cannot be repeated on this sort of -- -- Deal is correct this a whole concept or do you think it's being successful.

And over this period we've seen said there's a different says sleep the tweets sent every week so let up until now we've had trash 24 aren't curators and they have all in all together written about a 20000 tweets cash and unsafe -- the end.

And in the overall loan.

And picture.

-- Sweden this is a he gives a multifaceted view of that out of Sweden and we're happy with the project to see how it's gone so far.

It's definitely a great idea but tell you do get the all but one that I think it's a song you know who is in -- -- -- Sweden this week who was -- -- A little.

What's we say little -- -- in some of -- comments regarding race.

Yeah I saw he has been that and it's very controversial I mean she is she is a controversial and provocative person and that is the way that she -- tweets also Indian.

Are normal manner on her under normal law.

And Diana obviously -- -- not happy -- offended anyone because that's not the intention with this project intention is to you you know still a -- genuine.

Version of -- and Sweden I mean it's it's made up out of very diverse and and different people lend us some of them speak their mind more streaming than others like excellent and has set this violence.

Both have you -- can you I guess you come putting if -- -- -- over Twitter account is no way you can really control it.

You can you -- -- guidelines but that's about it.

Well we don't want to control it's I mean I think the whole point when this project as we wanted to be open and we want the people of the curators that we have to be -- He is speaks their mind and to talk about Sweden from their perspective and Nash but it's the -- And today is we tried to go Linden and control it tweaks or removes things that we may seem -- that tests may seem inappropriate than where do you draw the line and we've decided as long as they don't break the law or you know engage should announce advertising new products and consent -- then and then we leave them alone to be themselves few -- song across the line.

And no I don't think she crossed the line the lines -- us here is if you break the law and and we feel -- -- and -- that she hasn't broken the law and therefore -- -- meeting her us as a curator until the end of the week she treats until Sunday.

All right well I owe a debt commend to our -- -- to go on look at tests on his comments on.

Sweden and I decide for themselves what they think of the things she's been tweeting.

And everybody else for that madam Marie is -- it's certainly a very fun idea and a very entertaining one and has proven to be a very.

Interesting one for all of us to follow thank you very much for being in Maine is it.

Marketing director and -- visit Sweden great to see you but.

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