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Obama's different strategy for 2012 campaign

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    Will coalition-based approach work?

  • Duration 4:25
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Fox News -- your election headquarters and think back way back to the 2008 election.

President Obama seems to be launching a very different campaign and -- did in 2008 this time focusing this year on key groups in swing states.

From his recent announcement on softening immigration policy targeting Hispanics.

To his backing of gay marriage as well as issues important to women African Americans.

And young people.

But is this approach -- enough to win in November.

Joining us now for a fair and balanced political debate former campaign manager for the governor Mike Huckabee for president campaign chip Saltzman.

Former chief of staff to West Virginia senator Joseph mention Chris -- -- Also joins us.

Let me read you the quote from -- an article in Politico which caught our guy about the way these two camps are approaching it and I'll get your reactions.

It said that the Republican nominee is trying to make the election about one big overarching issue.

Blaming Obama for a wobbly economy and failed agenda that -- Mitt Romney's approach obviously.

Obama on the other hand is trying to make it about a bunch of issues Obama strategists think it's a fool's errand to worry -- about.

Press pressed panting over Bill Clinton or bad national polls instead.

They obsess about Hispanics in Colorado young voters in Ohio and swing voters.

In the Virginia suburbs ship is that the kind of campaign we're seeing.

Well yeah I think what's happened is we've seen they would be Obama campaign had a couple restarts so far since Romney becomes nominee they haven't quite found their footing.

And I think they found out one thing is he cannot talk about this economy and unfortunately for him this is the number one issue he can go after all the subsection -- she wants to.

But all -- and all those groups is one thing jobs in the economy and I think that's what ultimately is going to be the problem with this strategy.

Chris do you agree with the premise that that he's going after sort of micro targeting smaller groups of Americans.

Got to some extent I mean -- I think what's interesting about that the president in the campaign strategy similar little bit too 2004.

And President Bush's strategy Karl Rove strategy back in terms of going after the base making -- -- election.

I think there is some you know value to it -- -- there it but there's not a lot of room for error when you run kind of a micro targeted based type of strategy.

And he doesn't negate that the also the the important point -- you also have to talk about the economy kind of tie the bigger picture.

You can do you can't do one with get the other they're both very in a related.

But I thought Chris that the democratic base was sort of blue collar working folks in places like Ohio and Michigan.

Odd to some extent they are but they're not just blue collar in -- working class folks.

In -- there also has had the Hispanics young voters African Americans I mean the you know this I think is what makes both I think -- interstate strategy and a challenge challenging strategy for Democrats -- we do have a really kind of diverse.

Demographic -- if you will whereas I think for the Republicans and met -- strategy it's more kind of a straight shot.

But the problem I think he has he's you know there's not a lot of emotion.

To that message you gotta have a bigger vision than just blaming the other guy.

You know for the -- -- condoning what about that chip you said the economy trumps all.

It does it when you're talking about these groups -- you could target Hispanics but ultimately they care about jobs and the economy -- target young voters but they care about.

Jobs in the economy you can target blue collar workers were they -- jobs and the economy.

So I think Mitt Romney's got the right strategy he could use a little bit more motion some more energy Chris is right about that but ultimately that you do reelection in the president's going to be about his job.

Over the last four years as a relates to jobs in the economy and governor Romney could have put forth his vision and his energy around how he would make it different and I think that's what he's done successfully so far.

You indicated earlier that mr.

Obama can't really talk about the economy but but some Republicans chip are afraid that this might be a winning strategy for the president.

People like Henry many of Texas the former Republican representative there quoted in the article as saying.

Hey you know that the GOP has a lot of ground to make up among Hispanics.

But I don't think there's any question the congressman's right we do have a lot of ground make up but I think the way to get there is talking about jobs and economy.

And not pandering to each individual group -- talking about a bigger broader picture.

-- is how -- jumpstart the economy for the good economy is good for all Americans not just one particular group chip Saltzman -- casinos were have to leave it there thank you go.

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