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Rolling Stone's keyboardist and self-proclaimed 'tree hugger' launches new online resource for environmental news, education
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From tickling the ivories.
Tapping computer.
Keyboardist chuck -- of The Rolling Stones wasn't too comfortable at first.
With the idea of launching a new website focusing.
On whether I like to say that children like the odd couple you know on the rock and roll and you'll -- the public relations and advertising guru.
An odd couple that proved to be a match made in heaven.
Teaming up with business partner -- Babbitt Lavelle launched mother nature network and online resource for environmental news and education.
I figure there must be tens of millions of people like me out there that aren't scientists are activists or experts just mainstream.
People that were asking questions needed information.
-- self proclaimed tree hugger Lavelle had already penned several books on the environment and it's been married to an environmentalist for nearly four decades.
Both he and -- -- -- -- for bringing weather forecasting into the 21 century while creating a new resource for green news.
Their plan to personalize old weather icons with real people.
Is becoming a big hits.
When it is.
Snowing she has on air -- and she looks like she's phrasing when it's hot he's got sunglasses and a big smile today.
And -- and dot com is the largest for profit site in the world.
Generating forty million different month worldwide.
And despite working with some of music's biggest acts from the Allman Brothers to John Mayer.
If the idea of bringing people together through weather which -- fine it's pretty cool people really do care.
About.
Our environmental challenges and they want to learn how to do.
Do better -- latest work growing a better America is in bookstores now.
He also has a new album out entitled back to the woods a tribute to the pioneers of blues piano.
In New York Janice Dean Fox News.
