Got fresh milk? Get a text when it goes bad
John Jacobsen shows you a product where the milk lets you know when it goes bad
- Duration 9:37
- Date Jun 26, 2012
John Jacobsen shows you a product where the milk lets you know when it goes bad
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This transcript is automatically generated
Glad -- with us this is solution America we're talking about.
Solutions that have been found and discovered to help I would everyday problems that we all sort of deal with in the course of our daily lives and we've been talking the last.
Couple segments about online reputations.
And ways that you can improve and we've I've gotten some great comments in the chat room.
We asked -- -- people out there were having problems with their own online reputations Trevor dean.
Has send us that comment no thankfully I'm old enough that I'll have those issues to worry about.
Original Merlin says that that he is not really concerned is there are several folks.
With the same name this has to do it when you have a common name and as far as search engines I can't even find myself except under my various and names.
And then personal computers were novelty when I was in college the Internet hadn't even been thought of that's from Griffin 57.
And so just some things we appreciate you taking part in the chat one to shift our focus now to a problem and I don't know about you and your house but this happens in my -- all the time.
We've got kids they love.
-- you to eat cereal and and Milken.
And what do you do if you go on several days.
And you you don't know whether you have any milk at home where you don't know whether the -- That you have in your fridge.
Is still good work that's spoiled.
Well herpes milk made is the solution and perky is the company.
We're gonna talk about right now with John Jacobs and who's the head of engineering.
A -- good to see John thanks very much for coming and thank you president so this is a device you brought it with you we have -- here onset.
This is a device that helps to sort of solve this problem let you know whether.
Your milk is still good yeah you know what his state of the art today for.
Understanding with the remove milk is still good is literally the stiff test you know that is state of the art so which I always get stuck with in my house my wife is like smell that's right -- do you smell and and that's not always conclusive so sometimes that takes the next half of it.
-- we haven't really evolved in that in that respect and I think this is about making an everyday product smarter.
About adding Smart to bring if you will okay so how does this work.
How does this work for small its pretty straightforward it is a vessel so.
You come home you take the -- -- into the vessel.
-- -- transferring it from one container to another.
But this vessel has smarts it has technology built inside and it has sensors PH sensors temperature sensors I didn't lights and indicators LEDs -- -- based.
And believe it or not and GSM.
Phone model essentially -- a cell phone inside to communicate with you via an application and you're Smart.
OK so you're at the -- I guess is the first problem you're at the market -- like like you forgot to check whether we need more milk.
The you can actually call your call this device in your fridge exactly so through your Smartphone you can access the -- And say what's my -- status and that's gonna give you some indication around either you know how how much longer do you have to go or how much do you have.
In terms -- you know what's the actual expiration date right or how much do you have.
And so it's it's a convenience thing but it also speaks to the fact that people are mixing technology in every day products if you look in the -- you have.
And ice maker when he used to have ice trays so I think this is you know again people like to sort of mixed technology with with their everyday -- what have you found by the way on.
The expiration of the correlation between the expiration date it's on the actual packaging on the -- or whatnot and when you actually cannot drink the milk anymore.
It varies a lot of times what happens is someone will leave -- no.
-- -- jumped out of the fridge and it might sit out for a period of time and -- you really don't know how long guys so with -- made actually hasn't built in temperature sensor.
And when that temperature drops to -- it unsafe level.
When your milk is trying to degrade in quality it will actually have an alarm that alerts you to that I like this idea I really do.
How much does -- -- -- cost.
So the milk made is is a product.
On -- dot com has an upcoming product.
And the way that our platform works as a social -- development company is we collaborate with users around the world to develop the product.
Once we develop into this state in sort of a prototype state.
We put it out as an upcoming product for the world to decide interest demand and price so if you want you can go on inflated pricing in -- -- dot com for the upcoming -- Really -- in social media is really good really plays a very important role in your your company.
It's it's vital to it on and it's really about sort of on peeling back the curtain on what development and making -- accessible to the everyday person.
So what was the Genesis I mean can you take us back to.
Milk made when you were sitting around and how did how did the idea come yes so interestingly enough this is sort of a collaboration between GE.
Very well known sort of an engine company.
On and quirky.
And it was something that was sort of tweeted out to the world to say hey what product what every -- product would you like to see made smarter with the brain built in -- That's how it started what other products do you have.
Either in the works or that are already out there yes some quirky dot com has.
Sort of a wide range of products and -- anything from.
-- management to power strips.
To other kitchen gadgets on two other extreme things like an automated.
Put the paper dispenser.
Let's has -- that and so this must be fascinate for you as an engineer.
To be able to we hear from actual folks sort of what problems they're dealing with and then to help construct.
An actual solution of those problems yes and it's he keeps it real it's we're not doing this in -- -- we're not doing this and ivory tower.
We're doing it with real people so their voices heard.
How big is quirky.
Quirky is seventy plus people seventy plus people.
When you guys do you just sit around and take a look at what people are talking about and then.
Pick one or two of them -- we decided to design a product for a -- the ideas come in and every week we sort of surface the top the top -- designs and ideas.
And every week we pick new inventors and every week we -- two new products to the world to new upcoming products at the world hasn't.
Every week every week.
Well how long does it take you from conception to reality to get the milk made for example.
From the idea to the actual product that we're looking right so we're looking at here is again this is prototype.
It is functional so it has sort of you know some brains and -- -- what is functional.
This is work that basically -- -- over the course of a month.
So relatively rapid period of time and this is again in a state that where we can put it to the world as an upcoming product.
Again it's not fully develop this thoughtfully manufactured clearly but that's the first part of the process.
Now are you guys just talking about sort of consumer products or do you have your sites set on perhaps some of the larger problems and issues that we face as as a country.
Yeah its -- thing I think right now we're focused on sort of every day.
Problems that people experience in the home on the commute you know with children.
One of our campaigns right now is about made in America and that's probably I would say the biggest.
Sort of thing that we're doing right now to sort of address.
More global issues.
For example for example I'm mark -- Product which is sort of the reinvention of the milk crates and -- no real connection to -- but but but.
Basically -- -- as a storage and a furniture system and the entirety of that product line is made here in the US so we had to.
Tooling that was then in New Jersey we had components coming in from Maine we had to manufacture up in Vermont actually producing the plastic components so just a really beautiful story around.
Bringing it back.
It's you know people coming together collaborating but then also.
Making it right here.
-- it as it sounds great it really doesn't and this is he said is a prototype it's a model when do you think people might be able to find the milk made.
And some of the other products that you guys are designed in in stores and available.
Right so we have on our online -- and -- retailers around the world.
We have our products today.
Fifty or so products.
Target Bed, Bath & Beyond you know sort of major retailers OfficeMax staples.
Also -- on -- console online retailers.
No made again is in the outcome upcoming -- so it's it's to be determined is really determine the world.
When you were setting off for career and engineering is -- -- had -- did you ever envision this kind of or I didn't envision this this is what got an engineer did you think you're gonna make while I study manufacturing engineering and I I thought I would argue working cited some factory.
But this is this sort of dream come true for me it sounds a lot more rewarding and then -- and some kind of factory.
We're taking a look at your website gives -- some of the of the products.
That are that are out there from quirky.
And you can go to their website and look for yourself there's also YouTube video that you could watch.
Demo I guess of the -- made product is that yes we have.
Nice video that sort of -- the technology and functionality.
Well the company's -- -- you can find them online -- quirky.
And -- dot com is is their website and John Jacobson is they had.
And engineering thank you so much for coming.
Really interesting work on and if I'm gonna follow you guys are up to these I will.
And we appreciate you joining us chat and being here today again these this is really what it's all about where we're finding the problems we're identifying them and then we're -- the folks who are out there.
Trying to solve these problems that's solution America again send us your story ideas.
Send us your ideas on what -- the most significant problems that you're facing and if you know of anybody who's out they're looking.
To create a solution tell us about them as well you confront me on Twitter -- -- down thanks so much for joining us everybody have a good rest of your day ticket.