Restaurants pulling out all stops to boost business
Twin Peaks marketing director Meggie Miller explains
- Duration 5:55
- Date Jun 26, 2012
Twin Peaks marketing director Meggie Miller explains
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Well move over Applebee's there is a new game down industry experts are calling -- restaurants.
And it has nothing to do apparently it would -- -- To scantily clad waitresses servicing ice cold beer on -- said.
But despite this seemingly needs audience there's sales are booming while the usual family -- that was announced.
Are still trying to shake off the -- one saint twin peaks have no -- political it.
Twin -- Is reportedly saying it's 35%.
In cells in the last year our next -- know exactly -- Megan Miller is a marketing director for twin -- and Carolina 01 of their waitresses latest could have both of you.
I think having hence Harlow Allan.
Marketing director here.
They call restaurants -- yours.
Restaurants and a lot of people look at that and say.
Well -- started out that way I don't know medical editors but but the same thing.
It was a novelty and they've since day one on more times were challenging times.
Who's to say you don't encounter the same.
And it's a great press and I think it's been PC where an amazing team that is committed every single day it's you abolition.
We -- -- every morning and say how they stay relevant and how we make sure that our -- -- coming -- my best and every single day.
I think I would say is -- best in class sports restaurant.
So when you come -- twin peaks we've got TVs everywhere we're just filled to capacity with HDTV.
Are offering fresh food that's actually could act which is just as crazy concept these days I would you cook something an arrest -- I had that it's -- -- pretty recipes that are made by our fantastic executive -- We're serving beer -- any batter away where it comes out at 29 degrees into an ice cold frozen in my head at some people think it's like a beer slashing.
And and really when you talk about you know how do you see relevant when the economy is up and down -- up and down sometimes mostly down.
What you need to keep in mind is that people want and ski.
And when it comes to a restaurant they're looking for an experience but they can have fun and forget about whatever is ailing them at their job.
I'm not going so great and the rest of the world so that's what we do it when peaks and that.
They do has other -- there's plenty to ourselves.
Sales are up strongly on Carly got into it wouldn't wouldn't negative mentioning the although it HDTVs that you have apparently they're just.
Everywhere armed to the guys.
Not to sound sexist look more to TVs or you.
Depends on what's going to be that day series -- is -- the cowboys are somethings playing or watching on TV but right now we're seeing Mickey here you know it's not just wondering on how the playing right.
And they don't really pay a lot of attention to the girls the girls personalities are just gray and we hire very wholesome girls next door went and -- yeah I did everything now it is not -- here I mean do they ever get light.
At all don't look at it on in Atlanta -- -- an ounce up so lately.
-- all right but you know you'd it is a new category it is a new area some other restaurants is that it is you know are tried to focus aren't.
-- things like -- usual meals separate spy want no special meals that you can't get anywhere else do you guys have to do that -- do you think just did.
Beautiful women will be enough and the TVs.
And associate -- be enough to keep.
-- a beautiful and it accidentally a part of tired business model which I guess over the past couple years here is proven to be a little bit hard to contain.
When it comes to -- fit -- ends Meserve comfort figured.
So you have your traditional sports fan hot queens bankers but we're also starting chicken Wright's statements -- -- that -- -- actually in house several times a day.
-- we have hot -- At and -- -- kids.
I'm looking at some of his video you guys often as I appreciate that.
I don't see a lot of families there are a lot of families coming in earnings do you have a mass mailing -- I have absolutely we've got a day and got it all -- as many learned his I'd be curious there's.
Two little guys so it's -- there all the appears grilled cheese all that fun stuff that kids absolutely love and and the -- come in didn't it's been you know when they get.
There OK and it's it's no no -- you know.
Well absolutely killing at a later and hit a lot of -- and -- actually every and here and that's all I and take a trip back to south to cabinet.
An idea how it went and quite a few different feelings that I've been reading up about six and a half years -- -- peaks and -- artist and or no interest to hunt you.
But it doesn't have a good to me and the -- -- two -- patriots aren't.
-- -- are expanding very quickly -- I'm wondering is there an area of the country that this stands to be hotter.
-- or grow better then then others.
I'm absolutely I would say the first thing that comes to mind is the first location in the southeast where about open in July in Atlanta Georgia.
It's a beautiful area and back head.
But they planned to really start off that I southeast area of the twin peaks and down.
They're NN just like -- I where we can't wait.
Very good ladies I want to thank Cuba does a great idea these.
Restaurants I've got to get to the bottom -- than you and I have to -- to -- -- a -- phenomena are a lot of you have to get home I don't feel like pursuing a story.
It's about money it's about making a lot of money it's up 30%.
You've shown me a business is up 30% and I'll highlight you as well.
-- to us.