Does Orbitz have a PC bias?
Dana Mattioli on the claims made against the travel website
- Duration 5:02
- Date Jun 28, 2012
Dana Mattioli on the claims made against the travel website
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Although wanna get to the idea what we -- jumper which is orbits in that came out yesterday a lot of people that we've been talking about this and how.
It can affect you depending on what computer use when you look on orbits trying to find.
Your next travel deal or travel itinerary looking you know what I have on the front of me I generally use apple have a desktop PC but I have an apple.
Laptop in an iPad three went when this came out what was the reaction and what do you think it it means for orbits when people found the stuff out -- It's been interesting few days for our -- and and the journal we broke the story thing that.
Or because figured out that -- Mac users spends a lot more money than PC users it's 30% more in some instances.
They also prefer these higher rain tire started tells.
And in reaction to that they're -- they're sites you.
They filling out for coming -- or Mac or PC and able to show you sound more expensive offers -- your -- -- we Brooke -- a few days ago.
And it just went viral.
If you look on Twitter there's a lot of reactions to it and it's -- -- some people applaud them for being Smart about.
You know predictive analytics which is really where -- going that there are a lot of people that aren't happy with how their information being used and and some of them proposed boycotts but it's it's important to keep in mind that they're not charging Mac users more it's just more.
About skewing what they're showing different types of users.
Right right at the Fed admission yesterday because that's really when it went viral for so many people were like one noticed that even -- you guys have enough for a couple of days.
And while it doesn't -- this would cost Mac uses more in it and in effect it could if he didn't know about that and you only -- higher priced hotels right.
Right because you're more prone just like in search engines.
People don't look past the first page and on and -- and within the first page if you're at the top of it like in the first five results there's a very good chance you're gonna book -- so it -- keep shown a Mac user.
Expensive hotels in the first five results that could skew how you spend which is their intent.
What's this mean for other other.
Services out there because I met a guy the last that -- we're dinner and has -- to sit next to me and he works of the company and what they do is basically what orbits is doing which is they go through and they try to find.
Ways to tailor advertising offline to what you search for an even by your computer.
I mean there's an arm injuries turnout in gathers much information about personal consumers as you can and exploited I mean this is something that's gotten caught on across retail.
Every time use a credit card loyalty card if you're shopping online they're collecting your -- is.
And they just want to know as much as they can about -- that that make it's or turning with ads and offers and coupons and -- -- and this is the next frontier how to get a rental revenue so what -- is doing isn't any different than any other parts of -- It's just that they're looking at Mac vs PC -- no one's really done.
But it took a pretty but pretty big -- and in some circles when this came -- You mentioned -- -- the only ones doing this but there were a lot of people because orbits name was identified as doing it in it was the first time they'd heard about it they right away well wait what's -- doing this is -- -- -- rabbits re an embassy I was pretty present the last few days to try to clear up any of them is communications that people might have heard.
Let but the thing that he was.
Trying to get across is that they're not you know overcharging Mac users and that article also says -- Right about we have a statement -- fingered that right now or in part from how they respond to.
What came out in part it says nonsense that we -- Mac users more for the same hotel which is unfortunately the incorrect impression that many readers seem to be drawing from this article subscriber content preview.
Coming out -- what you're saying listen we're not trying to charge people more money where is trying to tailor.
Hotels and and and places they would like to go.
Com with the way they search and obviously Mac users.
-- PC users and it and you can break it down even to specific like.
MacBook Air users are different from MacBook Pro users and MacBook.
Pro uses are different from Lenovo users which is I can see obviously and you even bring down even in the tablets and it is he hate to do that but when you're you wanna wanna play -- a look around.
A certain type person generally uses certain type of computer or or tablet and that seems to be what orbits was doing and and we're talking about a lot of other companies -- this -- -- I don't repeat that right.
That's right I mean there's just apple demographic that's emerging that's.
Has a higher average household income -- PC users they are more better educated.
They spends more so -- is saying hey these people inherently spend more money -- on our states anyway why not capitalize off that and this is not unique.
Other retailers the department stores and specialty stores are noticing that iPhone and iPad users have the same trends and that's why they're rolling out these iPad and iPhone apps.
It for the -- android and Blackberry because they're not seeing -- -- -- have attractions there.
That they're really going after the apple demographic.
Did not steal it with the Wall Street Journal we appreciate your time about what have you that going and talk more about this and and once again remind everybody orbits is not the only one doing this but you want to follow more on this the Wall Street Journal -- Has its articles still up and I I bet there's a lot of comments and follow that -- so he'll freeze up one -- the Wall Street Journal site actually go there they're not the only thanks again for your time exactly.