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An actual anti smoking campaign apparently hitting home for a lot of smokers out there.
The Centers for Disease Control and Prevention admits that its latest approach may be graphic but they say it's working.
Jonathan Serrie live in Atlanta with more on this hi Jonathan.
Hi -- the CDC reports that overall call volume -- during the campaign to 1800 quit now.
As a result of graphic ads such as this one you're about to see watch.
And you know they -- not -- I -- use reason and I'm -- hidden and you cool.
After appearing in this antismoking ad Terri hall 51 year old -- cancer survivor says she's often recognized by strangers including one former smoker in Myrtle Beach.
Yeah -- -- and -- achievements when -- that I engines and I glanced around and the guys that need.
Because I glad and proud isn't.
-- -- -- My thing you started to go piece by piece colts to a national quit line doubled -- visits to the website smoke free dot gov tripled during the Centers for Disease Control and Prevention to admittedly graphic ad campaign.
Director Thomas Frieden says the CDC conducted extensive research into the most effective ways to convince smokers to quit.
Finding out that you're going to -- doesn't really help people.
And people don't empathize with their loans so showing the picture of -- may not be as effective as showing a real person and what happens to that individual.
Not -- that a lot I want pollen yeah I had an attitude means it's.
Not something lawns and play some out.
And -- thanks.
Although smoking rates have decreased considerably over recent years public health officials say tobacco use remains.
The leading cause of preventable illness and death.
In the United States Rick back to you.
Jonathan Serrie live for us in Atlanta Jonathan facts and powerful.
All right well there are some new development.
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