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Stand out in a tough job market

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    Tips from career coach Michael Woodward

  • Duration 5:03
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This can ignore the latest unemployment numbers showing a tough job market and it's not getting any easier at least not yet we wanted to help you today if you're looking for work.

Today's take charge consumer protection segment looks on how to make yourself stand out in -- very crowded pool of applicants.

And joining us now.

Where coach doctor Michael Woodward he's the author of the -- plan.

A five step guide to taking charge of your career in the new economy -- -- like that taking charge -- and thank you so much.

Stuttering when word you do this every day you do it out in the field to help a lot of people get work you know this is a really tough time how do you prepare for an interview.

Well it Jamie that the key right now is to make sure that you stand out and I think whether it's your -- or -- interview -- you've got to make sure that you customize.

Your application your -- in your talking points for every single job that you apply for the eagle and an interview for and this is a common mistake is -- people just don't do.

-- you've got to get ready.

Do your homework and always customized now so let's go through these 'cause -- -- tip that you haven't we have some from you always prepare prepare prepare.

But -- -- that unexpected question how do you prepare for that how much do your research and do your homework so.

If you wanna be comfortable they guy was tell people that the best way to be comfortable sent a lot of preparation and no.

The culture.

Know what the organizations about you know any stuff about them -- in the media or any press releases.

Just have a wide swap of information.

At your disposal -- and even the comes out of left field that you be ready for but also.

Make sure that you prepared -- you know your story.

And you know how you fit -- I'll -- you say speak their language but there -- so many people right now gore -- -- -- taking jobs that are beneath their skills are outside of their skill set.

So should -- -- did make you know what this is a new field but I want to do this job or should June.

Sort of if it's unfamiliar fake it.

Not as much -- -- but this goes back to the preparation you've got to understand the jargon of the industry that you're going into so your transition to a new job which a lot of people are.

We're going into a different industry.

You've got to know the language that they use the abbreviations.

The slang understand it -- goes back to doing your homework and look up trade publications.

Search their website professional associations.

Understand how you your skills meet with their needs -- but you gotta use their language so you show you fitted.

Okay -- a lot of -- company web sites I know have press releases like a little section for news if you read about that you can see what they're doing.

How their business is doing and and what news they have to tell that would be good.

But -- -- to show.

Differentiation.

Set yourself apart from the others to do that the way you dress didn't deal with the with what you say how do you do -- It's mostly what you say and Jamie that the famous marketing guru -- is used to call it.

The unique selling proposition.

So in other words when you walk in there are hundreds of candidates likely -- a lot of these positions offering the same things.

You've got to show that yes you meet the basic criteria but also what is different.

That sets you apart from those other candidates that are in line behind you or just want to -- what -- -- -- doctor whether.

It it can be a lot of things on I think one could be understanding how your unique skill set can help provide value to them or be entrepreneurial.

Come up with ideas how you can help them enhance their business in ways of where they may have not thought of before.

So look for any gaps or holes are problems that they haven't seen -- you can meet that is.

Its final two or to know your talking points I'm curious if you walk in there with -- spiel.

Could it sounds hands are you want to appear genuine.

And have integrity and you also say feel their pain yeah what does that mean well and Jamie you know did you interview people all the time especially politicians of that good -- have been set of talking points but.

They know how to be flexible with them so what I -- talking points I don't want you to be canned.

But -- have at least a basic set of three to five things examples from your past experiences.

That you know applied to that job and how you can help them do a better job or enhance their organization so -- those and know them cold.

We'll be willing to kind of pull those out of the air and use those to answer questions especially when you get one of those off the wall questions -- and all -- let me just ask you lastly feel the -- it would come into studying the business.

Of course the one mistake the people you council make.

Well you know what it is the feeling the pain and that's really the empathy factor it's understanding.

What you can do for them every boss wants to hire someone that'll make their life easier not tougher.

So you've got to go in and no and pay attention to what are the pain points that they have what is it that they really need what is there.

They're challenges or issues and how you can help me get better and take stuff off their plate.

So pay attention and even asked them questions throughout the interview.

What are your challenges what are your problems and know how you can meet those challenges.

That we reading get trip but I imagine that you believe the handwritten thank you know it is still a great thing thanks so much actor Edward very helpful today.

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