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Facebook to Track Consumers to Make Money
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Description
Based on mobile apps they upload
- Duration 2:01
- Date Jul 9, 2012
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Transcript
This transcript is automatically generated
Hi -- -- -- will just have basically lay it all out what FaceBook is trying to do is make money off of you whenever you access to company's website.
On your mobile phone now for FaceBook investor -- they have been very eager to hear about this mobile ad strategy considering.
That FaceBook shares in CI PO date are still down about 17%.
-- but users however are not so easier because what the Wall Street Journal is reporting is that FaceBook is considering.
A new type of mobile advertising based on two different things first the type of apps that you download class.
The activities that you do on those apps we haven't seen this type of targeting behavior ever before it.
The mobile -- we must note is considered the holy Grail for FaceBook considering Jenna.
About 500 million users basically half of its overall user base access FaceBook on their mobile phones.
But the company isn't making any reasonable amount of money -- that hundreds and hundreds of millions of people that are using FaceBook but what about these these privacy concerns absolutely something to be concerned about -- because this is even a departure for FaceBook because online.
When you do access to FaceBook website you're only -- up ads when you opt into those ads are you like a certain web page for example.
The General Motors web page -- the Coca-Cola webpage.
They're new mobile plans for you doesn't require either this is new territory -- not even.
Apple or Google even play and right now so privacy experts are watching this very closely.
If -- is does launch next month you privacy experts say that in order to make this more palatable.
You have to be able to opt out of this mobile ad sharing altogether by the way it must be noted there's a reason that Facebook's likes in this whole -- re -- Overall.
80% this year growing to over two point six.
Billion dollars in revenue something that a lot of people are trying to take a bite -- right now I understand that to Bonnie thank you.
