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Poll shows a sharp political divide among Americans who are married vs those who are single.
Of married American support governor Romney over President Obama.
But you take off that -- it flips 54% of unmarried voters go for the president.
So what's that dynamic mean for the race Ed Rollins a Fox News contributor.
It was national director for the Reagan reelection team in 1984 is also -- major roles.
And nine other presidential campaigns Ed good morning to morning are you.
I'm fine married vs single what's that tell you well it's singled -- the single women.
It's two to one margin.
-- the president -- single women.
Lot of time just economy -- lot a lot of young women.
Don't have as good -- jobs.
A lot of young women.
Or even older women who widowed or divorced.
They have more difficulty with the economy.
So Romney needs to address -- it'll close the book is always close there's going to -- it will it will allow you you would expect us to change -- not not not to not to the point where Romney will be head gains on single women but it called the gap will close -- gap has traditionally been there.
-- closed up people who are married basically had more economic stability.
And traditionally -- Republican.
All right here's another number from the quinnipiac poll here -- President Obama care about you.
Say yes why does he score so well.
Got a big personality is -- people still like him -- even -- they differ with his economic policies.
You know he's he's eat in immediately -- you visit the something cool about him you know there's.
I mean we may not like his policies we may not -- -- like him as partisans.
But at the end of the day that a lot of people do a lot of people think that he understands what's going on -- flip it around that -- governor Romney care about -- same poll this is now only 42%.
Say yes I think according to this number what does that well he hasn't connected yet and and I think he will he has 33 and a half months to go here.
If he -- kind of an idyllic life he has a beautiful wife he has wonderful kids he's a millionaire.
Is that you know fancy homes and lots of rich friends.
And the end of the day people want to know does he understand what's going on in my life once he kind of connects with them talks about the economic situation now is to create jobs and get people.
Going forward again it it'll close -- be specific about if you were running his campaign.
How would you change well -- -- talk about some issues you know not only am against health care.
Only hears someone -- -- -- still high record cost and disarmingly ordinary people.
I'm gonna create jobs by overhauling the -- is getting the business community to -- small businesses back to work creating jobs.
Then there's there's that second part of that is not is not there yet -- -- you its mid July so do you change that now or does the convention plays well I would I would start I would start testing and did that time -- that he has he's going to Europe than in Israel in two and a half weeks.
-- -- that the Olympics which is kind of a down period so really the next week ten days I would start testing some of these messages I get the vice presidential choice out of the way as quickly as I could.
And then basically is -- Quickly and as a team I put it remains a couple various -- are out at certain closer than before it goes to Europe I'd I'd pick a vice president really yet I -- traditionally that comes mid to late August eroded the bridge configuration it doesn't always trying create a buzz in the convention conventions are so late this time.
That the end of the day you know you're not gonna creatively not gonna create a buzz the buzz is going to be your candidacy this is a very close race anything -- -- to basically get.
-- the momentum moving forward to get the policy set your way into the game at thanks -- -- to -- all right see you next week straight forward don't go anywhere along.
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