Is there still hope for Facebook's IPO?
Kenneth Wisnefski on how Facebook can make itself a more marketable company
- Duration 7:01
- Date Jul 12, 2012
Kenneth Wisnefski on how Facebook can make itself a more marketable company
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This transcript is automatically generated
-- -- is Kenneth was nasty and he's gonna talk was about FaceBook you know it came out the IPO.
There's a lot of excitement about it some people got in and then we're sorry they did some people.
Candidates are still waiting.
For the expected profits -- gains that they thought they might get -- FaceBook today and well.
Sure wolf thank you first of all FaceBook has really done a pretty good job of kind of -- mean mess -- in the overall.
Failed IPO and start to really be -- with a turn things around and really address a lot of this big concerns.
They came out post IPO about the revenue and how they can really -- that revenue so from that perspective they're trying to almost rebrand themselves or in.
Increase their image again as a stock that people should really be interest that and how successfully are they doing that.
I think so -- and you know obviously if you look you know I think the perception out there from analysts has kind of changed a little bit on FaceBook.
We've started the see the rise of the actual stock price increase a little bit.
And I think the re really.
When you look at that.
The notion that they're coming -- with some better ideas and new things that are going to be in the mix I think it's given some renewed hope that FaceBook could be that.
Monster that everyone originally thought it was -- today.
In terms of what FaceBook can do.
To improve its share price.
Get people excited about it again -- especially after this disappointment what are some of the new features that they're working on that might allow that to happen.
Well again I think there's really three features that kind of continue to be at the forefront of what they're talking about doing.
Once been discussed a great deal and it's really been the notion of trying to.
Do a better job monetizing their mobile process where so many people are utilizing FaceBook from their mobile applications.
Don't ultimately reality is they haven't really been able to drive much revenue dollar there.
So that's an area that they're looking up but at the same time they're coming up with -- innovations -- can you want button.
And also this new job word that they've talked about.
It's gonna come -- in the fall all of which would seem to have a good opportunity for them to be able to come back and find additional streams of revenue.
-- clearly -- jobs away.
Fits right in now with the big concerns and everybody has about finding employment can -- be useful tool in getting people back to work.
I think that they can be useful from the perspective that there's a lot of employers out there.
That don't have the opportunity you -- the budget to use some of these bigger.
How more well noon web sites such as a monster or career builder because the costs are relatively difficult to be able to incur -- small business.
If FaceBook came in with a platform.
That already kind of -- users there Cindy didn't need to spend as much to really drive that traffic.
And already kind of had that client base there they could probably do it at a lower price and be able to find a while more businesses out there that are looking higher.
And advertising dollars had somewhat dried up.
And now some companies are coming back to advertise substantially on on.
Web sites like Facebook.
Do you ever be at a for charge service or do you think they'll be able to continue as they are -- With the major sponsors and advertisers coming back like I believe GE your GM one of those recently made -- a new commitment.
My personal feeling is that some of these bigger.
Advertisers that are out they're really gonna struggle to see there are alive the return on investment from some of these large advised they -- you from the FaceBook.
I've always thought that FaceBook would be better off charging them marginal monthly fee whether it's a dollar 99 or whatever it is per month to their user base.
That would obviously be able to drive a lot of revenue.
And would be able to meet the advertising that's on there not be so obstructive I think -- now with the notion that they wanna keep -- a free platform.
That I think did the fact could come in the play that people started to feel a little bit differently about it.
When everywhere they -- and there -- ads so I think that's something you're gonna need to look at again.
And give any -- say they are watching right now.
They have to be concerned I mean personally the major shareholders make money from that IPO even though many other people were so disappointed.
-- showing their confidence for the company.
So going forward what advice would you have for them.
On how to continue to attract new.
Subscribers or people that want to be involved new advertisers.
And really -- proposals for new feature.
-- -- -- Police think that FaceBook probably was like -- people.
Relatively surprised by the fact that the IPO didn't go off as well as everyone it kind of thought it was going to have.
So I think they really kind of come back into things and you know the reality of it is.
What happened could really have been the best thing for them because now they've really started to focus a lot more in the business at hand and really gaining back.
Media attention -- kind of.
Gaining back the -- that they once had to really -- where they could start to grow again and focus on things so I think the fact that they've done.
And kind of have gone through this -- them down the road to be able to find some of these things you see -- innovation the job word the want.
But -- all these things are kind of leading them towards becoming a better company.
What was the -- -- all that.
The the one button to two from our perspective again isn't something that's really been rolled out yet.
It hasn't really been to any great degree discussed but we're seeing it in -- -- -- We're seeing it -- something that they're going to be rolling out.
So the reality of it is is I think it's a play for them to really be able to go back.
And show advertisers that way to really be able to almost do their own market research if I get a television.
Company that makes TV's -- in launches a new 3-D television.
And they -- down do a bunch of ads on FaceBook NEC tons and tons of people hitting that one button around that product.
They know that there's interest in that product that they don't see that they can really scaled back and wonder hey maybe this doesn't have the public perception we thought it was gonna.
Overall long term where you think the company's stance.
Overall long term I think we talked about this a couple of minutes ago we talked about it becoming a paid service.
I think the reality of it is is at some point it's going need to be at some level of cost.
Again I don't think it's -- going to be a huge cost them -- monthly basis.
But there will be a -- for it which will take some of the pressure off them to really be able to keep coming up in reinventing themselves and finding additional revenue sources.
They'll have revenue coming in from their subscriber base and they'll be able to grow -- The ad revenue in different things but they won't feel so much under the gun to really be able to do that.
It's it certainly is an amazing company to watch.
Growth has just been substantially even had a movie about it the social network it's really great -- -- can -- thank you so much.
Thank you very much I appreciate it we're gonna jet over to Los Angeles now.