Rhetoric vs. reality
What campaign ads are resonating with voters?
- Duration 10:05
- Date Jul 13, 2012
What campaign ads are resonating with voters?
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-- with 116 days left -- Americans -- in the polls we stop and we take stock of the 2012 race for the White House.
Now with the help of our very own Frank Luntz we're gonna conduct an hour long focus group comprised of political commentators.
And very Smart business insiders and tonight we'll take an in depth look at some of the critical 2012 campaign -- and the message that each camp.
Is crafted so far now we'll also ask our focus group to separate fact from fiction and -- tell us what's resonating with you the voters and what's not.
So we begin tonight in a -- -- all of you in the one and only Frank -- Right you know before we get started we have some some of the best brightest -- here tonight.
Wanna we start with two ads that are resonating resonating one with an anti Obama had won an anti Romney yet when -- tell us you focus group these you dial them mostly.
Well the one that's anti Obama is incredible because the viewers initially think that it's a pro Obama -- -- so you see the Green Line the democratic line go up immediately.
Is it looking where Obama says they see this is exactly what I want.
And they find out that it's not what they wanted to add off let's all -- take great.
This headline in today's New York Times sure seems at odds of that promise to put Washington on the side of the little guy not the -- So rather long list of names of people who are working on Obama's transition team or who have accepted job in his White House I'm.
Don't lobbyists in Washington.
Agenda -- look yeah.
Isn't president ovaries are about to -- Changes in charge of hypocrisy on this just a litany of people who raise so much money more.
And Obama hasn't even made -- -- effort to keep his campaign promises more openness and transparency it was all just -- -- alive it was.
-- -- -- -- -- Another lie just to get elected I wouldn't let -- do a show of hands here but as we've got the focus -- -- -- your take on this.
Short -- think that -- that was an effective -- Okay everybody all right.
Why was that from your perspective in effect of that two reasons number one is that the Obama if you -- -- get an Obama voter to vote for you to switch sides you've got to convince them.
There's a reason to listen.
All this anti Obama stuff Obama people don't listen to what they turn it -- so -- won't watch it and secondly its not.
Did CNN and ABC and this has pretty affect all right let's go Tea Party member -- the final Jennifer woody.
What you obviously like that -- I tell you are you again.
But I like -- -- reason for all.
The president on alert -- it's very important not to -- -- about personalities that we don't like to present it that we don't like his policies.
And we took the president's own words is all promises and showed how he broke -- -- We showed using -- media that has been his -- out people who have supported and -- Fox Business when I think I you know when the president came into office there was so much excitement and so much rancher -- such high hopes for him.
Across the board a bipartisan way and really -- sentiment.
It's changed I mean just look at the economy look at the markets look at that taxes were facing -- you know a senator by.
But -- welcome good to see you thank you shop.
It's fascinating to me that the president made a lot of promises cut the deficit in half goal line by line transparency eliminate earmarks all of these things.
And the economy hasn't turned around.
So how big of a credibility problem does he have a business -- his promises were pretty lofty back in 2000 -- it.
Well I think you put your finger on it the set was effective but there'll be negative ads runner Mitt Romney you know making him look like he's changed his positions over my guess is that those will cancel each other out.
And that the voters who will decide this -- folks on the issue you mentioned who's gonna solve the economy moving forward don't just -- to -- down the other guy.
Tell me how you gonna helped create jobs and -- business is it harder for President Obama make that case because he already had four years.
Well anytime you're the incumbent you're judged on your record and the recent jobs figures are not good and I'm sure sure that's of great concern to the -- -- Earlier but I hope once again it.
It is also about to -- just not just about issues.
That independents have rejected issues is whether or not Republicans or Democrats to them -- looking -- honesty integrity somebody says what they mean and means what they say.
And that shows that what Obama has said is not what he meant to -- so -- Right that's our might put simply was I think both sides are gonna -- one another on those attributes you -- and so that'll Catholics and unfortunately what it means at the end of the day.
Regardless of whoever is elected.
-- will be discredited in the minds of the American people and make it harder to govern right no we haven't looked in fairness we're gonna run an ad that is anti Mitt Romney -- to set this one.
And what's powerful about this is that it is Mitt Romney's own words and troll take.
-- -- keep my friend.
Like being able to fire people who provide services to.
I was a severely.
Conservative Republican governor.
-- I believe Supreme Court should overturn Roe vs.
I have never gonna get rid of that and.
Of course I support the blunt amendment -- -- that would have let insurers employers.
I would have provide birth control coverage if they had more objections.
-- -- -- became my the United States are convinced he would follow through with a lot of gas reductions that you may just.
Plus an actual piece of work.
I wasn't a severely.
Conservative Republican governor.
Frank -- -- look at that and I wanna get your take on this those are not your highest numbers by any stretch but nobody think that was an effective match.
Everybody -- somebody here has some -- it's not so much.
Numerous spots we're talk we're talking about the independence and decide the election.
You also have seen the politics of envy and they -- to deceptive -- and they see in the time and the political hyperbole you asked about what is severely.
They get that that's it the more analytical voters are not gonna judge either even though they're gonna -- each other with these that is the senator says.
They're got to judge just by the -- because they want context Americans are more aware politically today and they're looking at the numbers the economy in the context.
It's I don't let me ask you frank because that this is who because -- you've done -- for us so we've had.
Numbers in the seven ninety's.
95 sometimes those -- in the sixties soul a lot more than what we're used to I want to explain why those numbers -- -- what you think it was effective because when we asked them as I just in the last three days in -- And I'll tell you that that is ground zero for American politics are ready when you turn on the TV it's -- rats.
When it's the candidate's words themselves even if they're taken out of context even if their car.
That's credible even if it's not it's about even if it's in the sixties when you have shown us -- sent that resonates so well there in the ninety's because in the end it is whether it actually causes someone to change their point of view and -- -- -- -- people to change that we needed but it loaded up for a good Charles indicate Canadian Charles -- -- -- government.
Why would anybody care about Paul -- and independent really care.
To pull Ryan want to follow through with his plan and spent some time on that it wasn't just his own words because that was not that was actually the weakest part of the -- and those who do not continue to climb what was strong.
Was -- severely conservative.
He also talked about let Detroit go bankrupt if he had said GM if he'd said Chrysler it's one thing.
When you -- Detroit it's a city.
But we all know -- that he actually had another plan for Detroit and -- who does what you were saying senator maybe they sort of cancel each other out.
The -- only effective and -- think this class warfare because it seems always come back to that.
Will that resonate for the president.
With a class warfare aspect is huge because you know Americans want answers that we want results we don't want to see the race card.
Class warfare the war on women that's all a distraction a grand distraction for what we really witnessing high unemployment rates.
People want to work you don't want to -- -- food stamps at the commercials that.
The administration is running in different states for more more people to get -- food stamps they don't like obamacare so.
There is just push back of big government which is reducing our liberties and this is what the American people with -- Are looking let me get Billy Cunningham has been here quick.
The great American.
Voice of middle America from Cincinnati Ohio the swing state -- John -- -- Frank Luntz I would say this.
We have been inundated with commercials you can't believe what's going on I think the first dad was an anti Obama it was truthful.
And the other hand I don't think is playing all over Ohio was going to be effective.
I live and a little part of Ohio that.
Senator Bayh knows about southwest behind -- Hamilton County Claremont Butler and they are the ones that gave bush 240000.
Votes and zero and 04.
And right now to be honest with you especially -- -- high winds aren't excited about Romney at all and I wanna be I wish they wore.
I was there in 92962000.
I was with you and what happened to you when I with bush we love them with their heart and we love him with head.
There's no hard and Romney right now what.
To get into -- more detail later just a quick yes or no for now if rob -- more on the ticket would -- help.
We have it really quickly Ohio's a -- state.
We have a lot of -- jobs that are going away because that regulations from the EPA.
So if Romney can talk about that -- talk about he's gonna do away -- these regulations.
Bring the jobs back into these -- states because those doesn't battlegrounds and its mission in Ohio I think that will be a really great thinker and.
What you said southeast Ohio is -- country that's what Ted Strickland was elected those are Democrats.
He's going to run he's running out campaigning coal country in Ohio.
About West Virginia issues and that is gonna take to boats directly away from Obama and southeast of hot early and got -- -- -- -- a perfect as a -- showing the moment are we got to take a break greats have focused -- -- promised we're gonna get everybody in playing time good to see you.