NYC grocery store creates 'man isle'

This transcript is automatically generated

-- everyone.

Everything you ever needed at the grocery store is now being stopped in just one section for you things like beef jerky.

Being here power drinks protein bars batteries barbecue sauce it's called -- man I'll.

And the guys -- Korea and the guy who created it is joining us sport.

When Palestinian right George -- Doss is with west side market here in New York City he's the man who came up with -- man I'll why.

Pretty -- -- were thinking about making like -- summer section for the summer and we're tossing around ideas.

We came across it's been study saying that they're -- percent of -- man shop or doing the shopping vs 14% in 1985 some good.

So then we like one only commands section and section translated into -- -- -- -- men are translated into men island solicit.

I cannot and ride the man I also George answer the age old question what do men want we'll.

Pretty much everything we have here we fear we have here waters chips.

You know how are you how did you call it all of this you've got together a number of your employees and -- -- would you want in one -- -- you -- getting get out right is that he did it yeah we said.

You know everybody write down what you think goes.

Perfect man I'll should have so but whatever.

Overlap 90% of the items overlapped as some of them were a little fun salute to blow whenever we kept everything that you know we felt -- -- overlap than that so we created it and -- with those media press we got a lot of recommendations that we didn't have.

So we we actually Gatorade was -- on and then between number one seller.

So -- everything a man needs is in this one section had you before his seeing guys just walking around lost in your grocery store look at that you're a 100% they never ask for directions and never asked where something is it you know they refer.

To ask for help set you back yet again just wants out of I want my chips of Boise cookies I can -- that -- -- -- -- the dove body wash that I that I like to use and it seems to be closer barbecue sauce in -- all that -- every man wants to you know create their own barbecue -- some pretty -- what we do -- -- a lot of them together.

Now here's -- but how -- we will often.

-- a little you can be you can shop a little bit like a woman -- assault not from anybody for help fans not face lotion and fruit snacks and it's -- for me -- -- -- No actually they're pretty happy because there would be looking for single gunshot and then the silence all this out -- the Ohio lake.

Like everybody yeah I doubt that critics -- -- all coming.

A happy hour -- -- yeah.

Wine tasting beer tasting and are you intimidated by this other man well I guess a little bit not intimidated I just might just passed right by it and I do -- -- -- -- barbecue sauce I never buy it you can apply.

So but it makes sense what's optional on something or you know so it does forget something to -- so.

Thank you check out the west side market here in New York City if you wanna get a great example the man -- only wanna hear from you.

And if if we can what do you think of the concept ladies and gentlemen do you like the idea is it sexist George don't answer that -- I have the middle schoolers and so -- all thanks search.

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NYC grocery store creates 'man isle'

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