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Romney continues to hammer Obama on small business remarks

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    Impact of comments on campaign trail

  • Duration 4:13
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All governor Romney wraps up his trip overseas his campaign continues to try to capitalize on that you didn't build that comments that the president made back on July 13.

The Romney team launching though we did build this bus tour across several swing states.

The Obama campaign responding with some TV ad saying that the president's remarks were taken out of context.

To release trachsel is a columnist at the Wall Street Journal and she wrote a column recently on that.

You didn't build that controversy good to see Kimberly thanks very much for being here why has this comment that the president made apparently off the cuff at a at a campaign rally gotten so much traction for the Republicans.

I think it getting traction.

Because this is this is a comment that really goes of people at a gut level it's not really -- discussion so much about.

What we have been talking about his presidential race how well has the president manage the economy.

It is he doing a good enough job easy to -- government this goes to a more emotional level with people it is this question of -- didn't do they identify with the president does the president identify with them does -- understand what.

Millions of small business owners get up every day and do and as he appreciated and that's what the Republicans are pushing very hard.

This comment is really struck a lot of people even people who are not that focused on politics and that's why the White House is war.

The president says that the remarks were taken out of context.

Of the campaign says that the president made a grammatical error that he should've used the word those instead of that but he was referring to the roads and bridges.

Not the business is why are these explanations.

Being put out there why aren't they sort of taking.

Hold.

Because I think -- -- sides are realizing both Republicans or attacking and the president's team that is defending is that actually.

Those four words while they have resonated they've been in a lot of the campaign commercials.

It is his broader speech that is beginning to Cosmo problem and that's one of the reasons this is continuing getting wider play because.

The more people are looking at those comments and Roanoke.

It was the entire home one of the speech to thrust of that section that ended with you didn't build up the prior to that the president -- also made some comments that said.

Well now I'm struck by people who think they're Smart everyone a lot of people are smarter I'm struck by people who think they work hard a lot of people -- -- That too is is striking a lot of voters out there is maybe someone demeaning to these American concepts he's American aspirations of hard work ingenuity.

Hard study that's what helps you get ahead.

If the president doesn't believe in that and they wanna take a second look at this president -- are you the guy we want in the Oval Office.

Why -- is such a tight race Kimberly Manning with the economy where it is with the unemployment rate.

Stubbornly high and not going anywhere anytime soon you'd think that perhaps governor Romney would have a double digit lead and yet he doesn't why not.

Well I think this is why the White House's worry about this one of the reasons that this race is tight is because fundamentally what one people don't like -- big change OK they're asked to be a very.

For boundaries and -- to kick out a sitting president to people fundamentally like Barack Obama they may not always.

Appreciate the job he's doing as president -- -- not think he's doing such a good job handling the economy.

They think he's a decent guy.

So one comments like this come out and and they began to look at him and wonder if he actually.

It's so much that they can identify with that's what hurts the president that's why they're responding in and one of the more unusual things about this -- actually cut and add.

To refute some of the criticisms that he's getting on you didn't -- that that's and place present -- -- -- be in at some measure of how concerned that campaign is about where this is gone.

So the governor's campaign thinks that this issue has legs right they're gonna ride this to November.

Wolf think about how long illnesses lasted were used in presidential campaigns for things that -- they make a splash that net the next week no one can remember what happened.

This is -- going on since the middle of July it continues to gain strength it the president himself.

Guarantee that it was gonna stay in the news longer by cutting that -- next leaking out the Romney campaign is out.

Doing this across the country they are cutting ads in specific swing states highlighting business owners in those states.

They think highlights of a profound difference between them and the president on.

A government centric view and a free market centric -- Kimberly stressful is -- columnist for the Wall Street Journal owned by the same parent company is fox news' Kimberly thanks so much.

Thanks for having me.