Tuning out social media to save the Olympics?
James Andrews & Shama Hyder Kabani on how social media is impacting the Olympics
- Duration 11:03
- Date Aug 2, 2012
James Andrews & Shama Hyder Kabani on how social media is impacting the Olympics
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I'm -- I'm you can find me on Twitter -- Rick fall down.
And this is foxnews.com live -- -- fox -- take.
And we're talking about how social media is being used.
I pretty much everybody.
Especially when it comes to the Olympic Games -- -- is are using social media to keep up with the results.
How athletes are using social media.
Two to correspond with their fans around the world.
And how in some cases athletes are getting themselves into trouble for their use of things like Twitter for example.
Joining us now is James Andrews he's the owner and partner of social people.
And you can find him on Twitter at social people TV and he is joining us live from London nice to talk to you James thanks for being here.
How are you doing great thank you and shop Haider could -- is -- this -- well the author of does -- Of social media marketing you can find her on Twitter at Sharma as CJ and they harsh -- -- -- to talk to you.
A pleasure to be here OK so let's first talk about some of the good when it comes to social media.
And and Howell as I said athletes and fans.
And even politicians we saw.
Some politicians they're taking to Twitter to congratulate the various medal winners from.
From different countries around the world talk to us about this jays because the last time there were Olympics they really weren't there was.
Not as much of a following when it came to social media.
Yet we think about 2000 day we were talking about FaceBook had about a hundred million followers.
And in you know.
People they -- congregate in in the world to -- today we're talking about 900 million people.
It's it's a platform -- here to stay you know it's it's you know when you talk about socially -- -- Twitter you know not during the last Olympics.
We're talking about -- explosion of 6000250.
So when you have these platforms -- -- you have tons and tons of dialogue.
And I think we're seeing it here in London.
And we're seeing you know live conversations which are rocking the way that television is being viewed in the way the fans experience something like the Olympics.
John -- what -- you look noticing as you look at the way that the Olympics is sort of found a home.
In the world of social media and marketing.
-- social media has such a great tool to allow people to engage and that's what we see.
A lot more at this this high level of engagement between athletes in between viewers at home in between you know people actually -- act in London at the event.
And actually bringing us closer see you see a lot of people talk about the Olympics.
As if they're -- feel indie film so much more connected and I think that's that's a beautiful thing.
I would agree and I and the only complaint that I have.
Is well I have sort of my tweet deck up in my office while I'm working I'm getting all of the results even though I'm trying to tune it out.
And and focus on my words that I can watch some of the coverage when I get home later and be a little bit surprised that's part of this James is that you you can't really escape.
In real time even though a lot of that the televised Olympic events are happening later on -- on tape delay.
Here in the states.
Yet your business TV is changed drastically because of social media you know -- been happening for a while most live events.
The area and have now been drastically change because people have a dialogue while the show is happening.
What's happening with the Olympics are the people are very excited.
People are driving conversations.
They wanna share the enthusiasm that and -- living on two different time -- on moving on GMT you know on EST.
And so this sort of it's a challenge between when the broadcasters in the US -- broadcast the games and when those of us here in the UK want talk about what's happening here.
There's it chat a chatter in our chat room.
-- this is -- from Sacramento this is this -- California if I followed the Olympics ever get the results hours before they come on TV you see people purposely tuning out.
Social media so that they they don't get those results ahead of time.
We are and I think that's that's what makes this so special is that you can choose rates you can choose to drink to an end.
Later and say you know I'm gonna put this away and I when I CX on TV or you can say I really wanna know what's going on here right now and I don't want to wait sale.
I think it's wonderful that people have choices and -- with social media allows us to -- And -- we want to mention some of them some of the things that have gotten some athletes in trouble James including.
This athlete from Greece.
Who is suspended they were actually.
Two athletes who were kicked out of the games by their own countries for.
Putting out races tweets including this.
I believe -- -- a -- or or what what was -- a triple jumper.
Who yeah who wrote some things about.
Africans and west Nile mosquitoes and you know and -- -- doubled down it's -- -- she went on and apologized.
Her next week came out and said well that's all I have my -- I'm not CD to get stuck in if I make a mistake I don't press the replay I press play.
And I move on and there she is -- Pop a Crisco.
So Twitter can get in trouble -- and it.
Called -- she's learning -- all of us right all of us have made mistakes including myself.
The reality is that.
Twitter is a platform for brands for personal brands and it is part of the -- -- -- capable memory what you put out there is there for everybody to see and these athletes I've talked to several of them here in London.
They are using Twitter to build their following to talk to their fans should take their fans along the journey and -- they're garnering huge huge following them.
Many of them are not -- sophisticated maybe at the NBA players in the NFL players in the states and so.
What they're learning that they actually have a media channel you know and a 100000 followers that 130000 dollars 151000 dollars.
You have -- -- channel and and and unfortunately for move learn that you can't say those things and that's your brand now.
-- lets -- of activity.
To NBC and of course the network that's televising the games as the writes the Olympics here in the United States.
And their decision.
Which has been so criticized.
By so many different people.
To hold off on.
Some of the main events some of the most popular events like like swimming and women's gymnastics for example on until later on putting them on in the prime time hours when people are home from work and you know NBC says.
Look would pay a lot of money.
-- for the broadcast rights we certainly need to get some -- for our block.
And the way that we can do that.
Is by putting these events on at night we can charge the most amount of money for the advertising that we can play during those games what do you think about NBC's decision.
Is it is it good or bad and what should people who don't like it.
What what what to what would you want to tell them.
Networks have to think also more about you know it's it's -- to think about prime time and dollars -- also think have to -- by the goodwill.
That you are trying to collect from your from your viewers and try to build these long term relationships.
And it's it's sad to see what's going on now because you can see a lot of people.
Feeling disengaged by NBC's.
Tactics and saying -- thinking that they're putting profits ahead of making sure that.
People are getting what they want to until I.
It's interesting because these -- are the first real games where we -- very social -- networks are learning just along with everybody else.
What does it mean to be a part of the social landscape you know how do you balance the fact that you do get more money from advertisers at a certain time.
And balance that out when people says you know being being disgusted and turning their television sets off.
I think right now the people have a lot of choices and I would encourage them to focus on that and look at all the different ways that you can follow the games in -- -- And full weeks -- get that experience and -- the platform that works best for you to be able to do that.
What do you think James and I I think people who are griping about this that they need to get over it because the truth is.
For a lot of folks will work during the day we can't watch I I don't wanna miss women's gymnastics I don't want to miss some of these real popular sports but the truth is that if they are broadcast live.
I won't be able to see.
Yeah that's right I mean you know we we -- we shut down our economy if we we're watching you know.
Huge -- gymnastics or track and field or any of these events to turn off social media you know turn off your -- -- I think also word of mouth marketing you're bound to run into that here in New York City you're bound to hear it on on some -- subway right so.
That's the reality of where we live -- -- -- again -- -- -- the networks -- -- -- -- -- strategy for next year but this is the reality next -- next Olympics will be in Brazil.
But you know we're still -- -- be seen this idea that we are broadcasting in -- different times and people the people have the power they have the choice to engage when they want to.
And that's how they're engaging -- we're about to enter -- -- these summer games.
What are you looking out for away sort of for the next the remainder of the Olympic Games and as it -- as it relates to the social media.
I think it'll it'll be interesting because I feel like where things are gonna simmered down a little bit at least from sort of that.
The -- that we've seen people make in to be getting and I think we're gonna see we're not gonna see I wouldn't.
I would venture to say we're not gonna see athletes Meeks and the seeing -- -- -- seeing their colleagues meek.
I think we've sort of hit our stride and saying you know this is a platform to learning to see how this evolves.
Only the most -- it and just like James said it's all about -- what makes sense for -- -- your platforms and engaging with and so you make the most of this experience.
James give you the last word I'm jealous figure out there are you out there -- for their for the next week do.
Yellow coming home soon I'll see you soon mom but a -- I I'm excited about that the next you know a week moving into some of these higher profile events.
I'm excited about the athletes are taking a stand.
Against rule forty and using Twitter to do that.
I'm not as exciting note but for those athletes and -- don't think if that is so much of these athletes are going through I've had several conversations with -- athletes.
About rule forty and so I'm I'm really looking forward.
To the personal stance that they're taking against the IOC on Twitter -- the US track team.
Against rule forty and it's on the shuttle capital also looking for more emotional moments and and and more emotional tweets at these.
These these athletes I -- -- have a higher stage and I just really enjoy my time here I've met so many wonderful athletes and it's and it's an amazing experience to be in the Olympics.
James Sanders is the owner and partner -- social people you can find them on Twitter.
At social people TV.
And -- -- -- author of the book called the -- of social media marketing.
There is the cover of her book and you can find her on Twitter at Sharma thank you both nice discussion.
I appreciate you thank you.