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All right joining us right now speaking up nearly at web -- earlier where they talk about travel and it's very interactive.
Joining us right now is Andrea cut right she's -- CEO and co-founder of brutally and the Twitter handle is -- brutally.
Good to see on -- Good to see this thanks for having me this morning my pleasure -- in beautiful San Francisco is that correct.
You -- island there's been a lot of time out there be there in two weeks as a matter fact.
So tell us about food to lead the new generation from blocking.
Yeah -- stands four feet and I -- Leo and it's all about keeping the recipes that you find from across the land.
In one place so that it's easy to share them with friends and get recommendations from the people that you -- so who is The Who what type and I'm recipes are you looking for a that -- -- at every.
You know it's really everything I think one of the things we -- recognizes how much recipe content that is across the -- front food bloggers to Shasta.
All the magazines that we love and we get a pound.
And you need a great place that keep track of those and be able to -- from them and find him again and really see which -- your friends are discovering so that.
You get the -- is that.
You know you would -- you know it worked out and make again do you ever go through any of these recipes and just kind of test amount just to make sure that -- They're legit.
I think one of the things about working -- a -- website is you're constantly cooking and trying things out and the worst part that is testing technology late at night when it's you know.
Very difficult to not six and look through things like chocolate -- what made you want me to come up with us.
You know it really came from a problem that my co-founder Hillary and I had every day and we would talk about what you gonna make for dinner we -- -- growing family is and -- times are hard to be both creative and healthy and you know not be completely bored with what you're making.
And we realize that our best recipe ideas came from each other are from other people that we now and there wasn't a service like that online so we create a net.
Are the recipes fairly easy or do you have sort of areas where they're they're going to be easier -- the more technical recipes and then like the one northern using dry ice and -- not now that -- I think one of the things.
Certainly everything across the web is available through -- Italy and you can search for things and find them just the way you want them whether that's correct and made -- and you've got lots of people have -- need something to make an under thirty minutes.
Or it could be that didn't you follow -- low fat diet you wanna look for things that are just low fat are.
You're really interested in not Haley or a cave man diet it -- -- capable of the just six -- -- and chicken and get only the things that follow.
That diet -- really really tries to make sure that you can find anything that you want but mostly that you can also see.
Things that match exactly what you're looking for about a recommended by friends OK I was gonna ask.
Are there are there separate areas concern squadrons for the people who are looking good gluten free recipes or sugar free year you know low fat -- kind of stuff.
Friday what's great is that.
You get it updated feed of all the activity that your friends are doing online -- around recipe is whether their liking recipe -- refusing the FaceBook thumb or there.
Favorite thing thing is that they see online or they're pulling -- up.
Up interest pin that they've added to a bar and all the other visible for you to go and -- and then you can search them so if you're searching looking for you see the ones that your friends -- recommend and we -- -- you can really I'm sorry and I had.
Beyond that you can follow.
People they can trust to do we have a great collection of taste makers of those are -- -- -- -- there is there.
Bloggers that you may really lives and you can follow them the same way you might follow friends' activity and get recommendations from those facts aren't aren't their reviews on the one -- You can click through to the -- and see everything that you know has been reviewed -- comments and -- -- more importantly you get those comments and reviews from the people that you know so rather than.
It Jane in Idaho you may not -- you may not be able to follow up west.
I'm -- you can get comments directly from your friends.
And even chat back and forth people -- a particular recipe or someone's made something and is recommending it.
You can ask different questions might yet that I actually meant like blogger you know that the people are out there are doing of the professional I guess -- -- -- for a sort of blogging do you ever take their stuff and put that on your website as well.
Certainly there's thousands of blogs -- blog recipes on Italy and what are heart pacemaker there's.
The cake boss I mean you know hand you have -- -- -- -- -- and live in the same town -- me about and a little excellent so.
But he's someone that you know recommends -- -- to people want to -- you can follow him today and you can ask him questions and he does a great job of commenting on he has tons and tons of great Italian comfort -- And you can ask him questions about things and he can coming right back it's so funny.
Is right on the like the south part of Hoboken on the main road there.
And I remember years ago I wanted to go get a cake and he -- he didn't have a show you -- you operate in the old timers there they always loved to go get their copy.
Now literally I was driving yesterday I'm driving down Washington street.
And outside of his and his bakery -- bakery it's like pandemonium you've got like security guards.
And then literally down in two blocks -- -- people waiting in the broiling sun to go in and see buddy so obviously.
They're a lot of people who would on your website react very positively -- -- -- -- good review from body about a certain recipe.
And right you know -- -- right exactly we don't have those trusted sources those people that.
We want a recommendation from its very hard to look -- lying through -- search engine just get a bunch of blue links back and not really be sure that.
The time in the money that you spent and then after that you put into it is going to work out.
But when you have your friends and people that you trust.
That you know that goes -- and you're able to just concentrate on making great meals are you big cuts.
I try to be I thought what's what's your best recipe for big ticket no I'm just getting want to.
Knocking on subtly defined not yes.
That would be great sorry.
Brutally as a web site and again -- handle on Twitter is -- Italy asked.
DI LY food I want you I love food as well.
Andrea thanks for joining us and we appreciate it.
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