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Fox News is America's election headquarters and right now the rhetoric or rhetoric on the presidential campaign trail he's heating up.
Over everything from -- controversial advertising.
But despite all the tough talk our next guest says winning the White House in November ultimately could come down to just one issue.
The economy let's talk about it with Larry 70 director of the center for politics at the University of Virginia.
So it's back to Bill Clinton's theory that the economy is really all there is to talk about.
Well it's not all there is but but John I really do think it's absolutely central to the selection.
As you noted some days you can get up and think we're talking about everything but the economy.
But in the end the economy will drive most of the votes cast in this election and that really is the central problem for President Obama.
As our peace in the crystal ball by professor Jim -- but SUNY buffalo makes clear.
Well but it -- explain this the economy is is not doing particularly well.
The president made a lot of promises about keeping unemployment down that that haven't come to fruition.
And yet the president remains personally very popular and and in many of the polls is still leading Mitt Romney can you explain that.
Sure it's summer.
And right -- personal popularity can't be more important than some of the other fundamentals and an election.
In a general election though assuming.
Assuming that the opposition candidate that is Mitt Romney.
Plays his his cards well and focus is intensively.
Even maybe excessively on the economy one would think some of that would change given the numbers in this article.
President Obama clearly has.
One of the worst economies.
To come up for our guard during a reelection campaign.
You know by some measures only Jimmy Carter.
Had a worse economy during his reelection campaign well so we'll see whether -- whether governor Romney can really do what he has to do but he certainly has the material to work with.
But is it just a matter of of pointing out the misery that people are feeling right now or does he have to do more than that.
-- I think fundamental.
To his success clearly is making the connection between average voters.
And president Obama's responsibility for the economy.
That's always the responsibility of the campaign they have to do it no one's gonna do it for them even the super pacs can't do what they have to do.
So is that why the president is talking about anything but the economy he's talking about -- you know.
Well there and there's this other -- we've been talking about.
And that essentially says Mitt Romney is responsible for a woman's cancer death.
That kind of thing is that why the president is is talking about anything but.
Exactly John look if your President Obama.
You have two things you can do one is to change the subject that's assuming governor Romney -- and change the subject.
And the second thing is to hope for better economic news and some of the reports coming out.
In the fall the remaining jobs reports for exam.
That's if you either change the subject or -- hope for better news all right Larry 70 looking into the crystal ball there at the University of Virginia.
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