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Getting in shape with hip hop and Fat Joe

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  • Description

    Shawn Ullman on the new go-to fitness resource for the urban community from hip-hop stars

  • Duration 5:49
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This transcript is automatically generated

Today -- -- at a Houston Texas now if you wanna feel rich.

How do you -- that we'll typically you'd say TI go I go make money all right when the lottery all right Mary million -- ever.

Whatever the case may be but we're not just talking in this case where -- -- guest about feeling the wealth.

Money we're talking about filling the wealth of just an overall kind of lifestyle Sean Goldman is the co-founder.

And CEO I feel rich ink -- -- -- -- -- -- -- -- I'm feeling I'm feeling mildly I'm -- middle class right now but I'd like to feel rates.

I like you -- explain how it was the content of this.

This hall of this whole thing because it sounds it sounds more like Norton economic organization more like a lifestyle that -- promoting.

Sleep is lights it is a lights out so -- co founded the company.

My business partner Quincy -- that -- -- and we just felt like the majority of health information that was out there is theory of release sites that they can swap -- eighteen.

Or exciting.

And so we can about the -- What if we need health status symbol and -- content that was motivating inspire him.

And that.

The the idea he has now turned into a business in the business is -- -- full fledged movement.

Where are -- channel.

Has just surpassed the total combined he's.

Weight Watchers.

Well indeed indeed grant we have over a hundred dollars an active Twitter followers.

Yes this.

Yes and it.

I think I think the interesting hearing think when you say any surpassed any Cragg and all that business.

The reason for that is because.

You got a lot of celebrities on board not just one celebrity.

But a lot of celebrities and -- sort of span the spectrum you have in your actors you have your rappers and -- musicians you've got you've got athletes.

And they all come together to give this message out -- -- it seems and correct me if I'm wrong it seems like your kind of targeting a specific demographic.

Or are you hoping to sort of expand upon.

Murder we're going to be urban demographic.

You know if you can marry and and and Latino community.

Ardent but it is imperative that -- -- and are these.

And their immediate change and whether.

Currently it or not does not work him so.

We want to -- Maybe I didn't get -- expire in -- -- motivational.

It is already the law and birdied.

As -- -- -- -- like -- -- -- You'll call me you literally were crazy to introduce.

You guys that are you know really -- and often.

In -- that has a hundred.

I was gonna you yet -- -- I mean you went to hand.

I was like fats now or wait a second how he housing part of this movement but -- -- no longer badly to send -- -- -- He added -- you know and eat the water and PD while.

All is block under -- alma.

There's a router I -- he just opened up a GR.

In the middle of the wrong in this story do extremely well.

I don't know Robert Bentley and that is just -- -- hurt senator LP media day.

And they're promoter and indeed Jerry may be generated throughout she's Twitter calling -- challenge people every day.

-- -- I'm just real quick if our -- it'll that are watching this.

You need to where we're using you on Skype in your picture froze to where we were sort of re doing your pictures so you're you're sending their frozen in time for second but we're working on not so it's no big deal.

Now I've got a shot of me they get since -- -- supper with me for a second we'll bring -- back a second -- so I'm gonna talk -- and so on so.

I know you guys I know you guys are down by at SXSW.

Which says if you if you don't know what that is it's this huge.

I get started as a music kind of festival.

Sort of a current day -- stock down in Austin, Texas and it's really become.

That was also a sort of a movement in of itself and you got all sorts of different mediums there you guys were down there and that's -- -- If you if you're somebody that goes to SXSW and there's all different types of music and there's also the types of of attractions there are things to bring people there.

What is it that you did there.

And and how did you do it.

We want to make it and and you know beauty.

Related technology to really -- it exhilarated and not really.

Our demographic.

So we really trying to figure out we'll go away just -- impact and so what we did -- the -- or.

We created there we.

Appreciate it.

Due in -- the and you know Larry -- -- -- help a bit.

If you -- let's say Europe let's say you're sixteen year old kid you're living near Livan you know you're living in the head in -- -- play if you're on the streets.

You know -- you may not have much money you don't eat well.

What is what is it your hope.

What is your heart and hope that feel rich will do for them how how do you hope that -- which will somehow come into their life and what do you hope it does for them.

So yeah you'll have already working I don't know -- Provided information has already out there where you -- it morally.

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