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What Mitt Romney has to do to turn his campaign around

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    Talking Points 8/10

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Hello -- -- I'm Laura Ingraham in for Bill O'Reilly thanks for watching tonight.

What Mitt Romney has to do to turn his campaign around that's a subject of this evening's talking points memo.

Now I realize that some of you won't like hearing this but if the election were held today Romney would probably lose.

Two surveys released within hours of each other by CNN and fox reported Obama up by seven and nine points respectively.

The swing states story is not a good one either the real clear politics average has Obama up seven in Pennsylvania.

Five in Ohio and three and Virginia.

Obama leads by slim margins in Florida and Colorado.

So -- unemployment still above 8% and two thirds of the country thinking that we're going in the wrong direction.

How on earth is Obama still ahead.

Is every poll other than -- nuisance slaughter biased.

First reason negative ads and Romney brand management.

Just about every week this summer Democrats have launched a new attack against Romney.

And by August they stereotyped him as a tax dodging cancer causing outsourcing 1950s aristocrat with a car elevator.

Romney has spent a lot of time raising money which is important and he's done that well.

But he has not launched the type of aggressive messaging and counter offensive that is necessary to -- the campaign on -- -- -- ski acolytes.

The Obama team throws a knife and Romney's team tosses a pillow.

An effective rapid response team would have nailed Obama on the super -- cancer I noticed that something like this.

We're all getting sick sick of this poisonous style of campaigning.

And sick of politicians like President Obama who blame others for their broken promises and failed policies.

Instead Romney spokeswoman responded by lauding universal health care in Massachusetts.

Terrible.

And what Obama scored with that Romney would line the best of Romney's communications team could come up with is Obama -- really.

Concern -- -- worried for a reason they've seen this movie before and they know how it ends in defeat.

Romney's team should be going into the Republican National Convention seven points up not down.

He must regain its lost ground over the next few weeks any shouldn't align his VP pick to help much this is his to win -- -- Point by point he must give the voters a sober brutally exacting description of how dire the situation for is for America.

Then he needs to hit the trail with a road show to explain how his policies will begin to turn things around.

This is what he did so well at -- it was great.

Both the country and his own campaign need -- stellar crisis management skills that saved the 2002.

Olympics that Romney demonstrated.

We as Americans don't have to lower our expectations.

And Romney's team must expose the -- -- record.

And it must elevate the campaign away from the Obama distractions.

In gay isn't a public -- a serious conversation about saving -- country we love so much.

This will make team Obama -- all of its parties and celebrity and.

-- since seen petty and on serious by comparison.

And that's the -- Now on to our top story tonight reaction joining us now.

From Manchester, New Hampshire the former governor of that state and current Romney supporter and surrogate Johnson -- him.

Okay governors and an -- you heard the talking points memo opt.

Why -- -- we question we as Republicans that's conservatives.

Bobby confident today that what they Romney campaign is doing so far.

Is working let's let's take it a piece at a time first of all the polls Rasmussen has him up for Gallup has them even.

Breast -- likely voters Gallup is a registered voters you know how.

Polls at this time of the year or rather erratic but those two polls -- daily.

Counting so.

So with all due respect to the other polls that everybody is reference saying.

These in my opinion of the two gold standards historically and this year.

Secondly.

I do disagree with you that the Romney campaign did not jump on the Obama had the governor himself attacked it.

Quite aggressively.

And they Romney campaign today has put out an ad.

Using the Obama -- as the base against which they -- questioning his character and I actually do think.

That the the long term effect of the Obama tax is gonna hurt Obama more than Romney but having said that.

Let me explain where we are in the campaign.

We're about two or three weeks in front of the convention.

We're is still in the primary season governor Romney's campaign spent all their primary money on the primaries that he had to fight.

They knew Obama would be saving his quote primary money on quote until July and August and they knew they were gonna get clobbered.

Would negative ads in July and August but they just.

Didn't have the resource is to match -- 125.

Million.

That Obama has spent -- -- then going into this convention quite even the day he is the nominee.

They are equal in terms of money.

I guarantee you this crowd which proved to be ruthless in the primaries is going to be equally ruthless with President Obama.

But it only been a tough time for them and they acknowledge it -- the -- what do you expect a governor when you expect to take the lead.

The important time to have the -- is Election Day.

And I I actually think you're gonna wait until the fall -- take LA that's that's a Smart strategy Annan at a convention tied or down is winning.

And that's just and I might not know Nixon know about animator from Republicans spin meisters or were saying -- -- all we have -- -- -- holes in the polls are on that an accurate.

Lauren he asked me gotta give me a chance to me I usually just vote for quite a long time I got an arrow on it but come -- right come -- look.

He's going.

And the conventions it is it is traditionally not.

But -- challenger that goes in leading.

It it really doesn't happen that way Mike Dukakis was fifteen points ahead of George Herbert Walker Bush going into the 1988 conventions.

Then this this myth that we have to be leading the way to win it we're doing.

And -- -- I'm just trying to get that you prefer her.

That's the Romney campaign went when Obama has 43%.

Approval today Gallup you prefer that the Romney campaign.

Being behind and nobody's -- on your right brass music has something different I don't know.

-- that they -- behind.

But I don't I don't want to accept the fact that just because there where they -- -- a day that everybody's entitled to be carping about this campaign.

There is not and I -- I was response dot governor you think Andrea -- response to the cancer -- Citing Romney care was Smart I can't believe you actually not she should.

That that the right answer to that that question is that Obama and his team are lying it is dishonest it is unethical and they are but I've said this for the last week.

And you did I had -- campaign spokesman did not and I guess it's not -- on her she's just one person that I think it is it is evidence.

Of the odds of the song -- sense that the this strategy in place or the rapid response team in place.

Is not really up to the a -- ski style dirty politics that Obama's playing -- mean.

-- you're playing you're going on playing croquet and you guys are up against people it.

With that with every weapon at their disposal and -- I mean I'm sorry but I think I think conservatives have been really successful and radio and television and and and and a really good at messaging they're they're not upset because they want Romney -- little is that they're upset because they want Romney to be ahead and.

And what they ought to be understanding is is that there is -- timing to politics that is important and with all due respect to the folks that are writing in magazines and the book writers and the TV commentators.

You wouldn't hire me to write your magazines -- your books and to be honest with you I wouldn't hire you to run my campaign.

Okay so governor you're going to be.

You're gonna be right about this we'll only find out in.

November.

-- I don't make I'm not gonna make it David Souter -- care candidates you're sharing affidavits there was a conservative right that didn't turn out so I'm not gonna make that out -- like to tease you about that.

All right governor we appreciate it thanks so much for joining us have faith it will work all right -- I have to say I -- I I trust but verify but next on our.

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