Fox News
Expand
Browse All Video
Watch Live

You're watching...

How social media impacts Florida voters

Details

  • Description

    Jeanette Castillo takes a look at how candidates use twitter and Facebook to sway voters

  • Duration 6:34
  • Date

Clips

Also in this playlist...

FoxNews.com LIVE

Auto-advance: ON

Auto-advance
View All

Transcript

This transcript is automatically generated

Welcome back to woman on the foxnews.com.

Live social media we talked about its impact in elections.

-- seems like an age now but is this the election in which it really will.

Make a difference we're joined now by -- could steal Ph.D.

assistant professor of Florida State University.

Good to see a professor.

I nice to be here thanks to -- -- that it seems to me I got to act -- remember the last election doing stories about the role of social media.

Maybe they election before that doing the -- -- the role about the beginning and -- of the beginning the role of social media.

-- is it really gonna do something this time.

Well I think this year we have kind of an interesting dynamic going on in Mac.

It's the first year where one candidate has a distinct advantage in terms of traditional fund raising and that the packs which is Mitt Romney of course.

That President Obama has got a significant advantage in social media so I think this you're gonna find out.

I'm whether social media actually has the same kind of power that traditional campaign financing -- -- So -- didn't put.

I do I still don't quite get.

The difference that it makes it -- the -- so raising money.

It's helping -- it.

Is it doing anything other than helping these candidates raise money and they really getting their message -- they that all they really making a difference.

With the young people who tend to be the uses of social media.

I think getting involved more genuinely.

Well I mean I think that's going to be the real test is to find out whether -- be the social media advantage actually translates into mobilization and other donors and volunteers.

-- -- Com I know that that's going to be -- hesitate to -- the social media.

To get people to volunteer to show that -- Right and so -- making a difference that it's not going to.

You're you're you're not talking -- really about the -- -- the way -- vote that I decide is going big get votes so it's not going to change.

And outcome of an election you know which I I'm I'm assuming there is.

There is a demographic of those who use social media mobile.

Yes I mean -- US let's kind of surprising is that especially something like FaceBook has actually traded.

I'm through all age groups and so they're quite a few people of my generation and older who are on the baseline and passing messages along -- so that may be one of the biggest difference -- that we've seen since 2008.

Is actually.

The older generation is getting on social media and being a part of that as -- -- Right -- some -- wonder what you and you kind of a -- particularly interested in this -- makes you interested in the role of social media in the political process it's not something.

But a lot of -- we think about the role of social media in so many things but in politics what makes you fascinated by it.

Well I've been fascinated since the -- -- the electronic message boards with the weight that regular citizens are motivated.

Two.

Participate.

Any in the public's fear through social media that is.

I mean when a citizen logs -- to Twitter for example and makes a political message to me.

There's a pure motivation behind that I call -- -- democratic attitude.

And I think to the extent.

That we see people wanting to make their views non wanted to participate through social media that it's helpful for democracy because democracy always about a conversation it -- -- -- T that's the the appeal of social media and in the political round.

-- did did -- was -- cold that you also specializes studying the role of comity in the democratic process.

Where other -- the -- thing getting a laugh occasionally -- Joseph Biden when he says something silly all right Mitt Romney's walls in the Olympics I'll whereas the does comedy play.

In my research I found it that comedy and democracy sort of -- -- at the same time and eat it she Greece -- My theory is that comedy -- because it's about equalization.

And it's always funny here when the little guy -- -- shoots down a big guy right that's sort of the the rule of comedy.

That it's uniquely suited to help us especially in a democratic system where we're basically in conflict at all times and -- we're in -- competition.

And it's not a competition into the death.

So we need here that are too.

Well keep us -- Coming to blows but I.

But -- -- express.

Sort of anger and hostility in a way that protects the democratic process.

I have very well very interesting I'm happy week.

It well we certainly -- have plenty of humor where we if we can Joseph Biden on the campaign trail we -- Sarah Palin before they give us plenty to laugh at it seems.

So vice presidential candidates I think that's maybe given that -- who was it somebody said once and it's a job that's not what's -- the picture full of warm spit say they're probably -- just to keep us amused I think to make nice very good I didn't Dick Cheney used to that with tough.

All right -- take McCain one of our -- -- weighing in here talking going back to social media saying living in that South Carolina we don't get any of the political ads on TV.

And by having Romney or Obama appear on FaceBook or Twitter really reaches some people who otherwise would know -- was going on.

And who don't -- -- the -- themselves I guess that's a good point that you law.

It -- putting TV advertising is so expensive.

They even get a lot more bang for your buck on social media should.

I -- and I think your your -- has an excellent point that these things spread it and other viral way and for a candidate you might in a disadvantage.

I'm from a money perspective.

Eating -- -- finally be on FaceBook and Twitter.

Can certainly help get the message out and -- though.

And their supporters to get on the social media and sort of -- in harmony with your message.

All right we'll check -- still it's a fascinating subject -- to fascinating subject is comedy and social media.

In politics thank you very much for explaining all of that to us.

-- conceal assistant professor of Florida State and you'll have fun down that Florida's going to be.

A big -- this election that's for sure all I expected.

I've been fighting the cut will have you back on and I hope to talk about other issues down there in Florida I thank you so much professing great to see -- --

Load More