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Fighting hunger in America online
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Michelle Boal on how she helps consumers to fight childhood hunger and be a part of social change
- Duration 9:03
- Date Aug 20, 2012
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Michelle Boal on how she helps consumers to fight childhood hunger and be a part of social change
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-- sad story but also an inspirational one.
A fact that nearly fourteen million children are estimated to be served by feeding America -- it's over three million of which are ages five and under.
To think of of starving children and and what you can do to help.
I'm joined now by -- Michelle bowl she's the founder of coupons for change dot org.
Each coupon use from coupons for change dot org this company.
Makes a donation right 22 -- to a major hunger relief charity enabling consumers to fight.
Childhood hunger and via part of social change that's an awesome way to star and everyone -- home they can help too they don't have to run an organization.
-- you gotta do is what tell us first what would -- stuff.
So first step -- to go to coupons for change data weren't and it's really and really simple model and you consumers and users go to -- say.
He's combines an everyday items that help -- their families dollars.
He'll really be part of that giving back to but the the big social impacts social costs.
Look at what it what exactly how do you how does it work how much money you've already donated.
98101.
Dollars and thirteen cents according to your website there.
How much you can receiving approximately from each donor.
And how does that work exactly just that we now.
Okay what's interesting -- that we we kind of you know the model down to it three every three coupon user.
Uses at this door or entertainment center.
One -- be going back to children and their families who are at risk for hunger and so it's really a powerful.
Not -- but very simple -- -- Okay and in what partners are involved.
So we did partner with feeding America who is the largest I've domestic hunger charity relief organization in the country.
And they send over 37 million children and adults every year.
And what state hearing -- what sit sit did think that's really shocking isn't one in five children are affected by hunger every year.
We have statistics just show everyone on the screen because I really honestly think when you when you think of hunger.
You think of all a lot of kids in other countries and impoverish it it you know impoverished nations but.
Here I mean we have over sixteen million children that live in food insecure households.
In 2010.
That's -- national average between the years of 2008.
And 2010.
And -- and the top five states with the highest rate of food insecure children.
Are as follows the District of Columbia or again Arizona New Mexico.
And Florida.
Top five states with the lowest rate of food insecure children North Dakota New Hampshire Virginia Minnesota.
Massachusetts.
Let's talk about the five states with the highest rated food insecure children it.
Is there -- reason behind it I mean.
Is -- thing that Washington is doing to perhaps make these five states not be the five states anymore what's wrong what's going wrong in the District of Columbia for example.
Or -- you bring up a really interesting fact those are probably those are the five states with that with -- lowest rate of you know our.
Lowest and highest rated food insecurity but.
What's important is that -- hunger did not hide from anyone any place.
It is truly an every child's classroom every community.
Every email that at every neighborhood and it's it's shocking because -- -- we think is happening around that because.
There's a lot of not every stories being told there's a lot of science behind it but as far as how what's happening each state.
You know that's it's you know we can go by each state look at that and that's -- -- whole another story but.
I think the important thing here is that.
Hunger it if it's hitting everywhere and the face of hunger and homelessness.
Has really changed because of what is going on with our economy right now and kind of come together at I'd -- to -- it up power believe because we can all together make change and really help.
-- give these kids -- voice.
So you -- co-founder of coupons dot com how is it different.
Figured I'm sorry -- months for change how is it different from coupons dot com.
Well if we we have the same coupons that are available.
All of the great -- you'd find in at the grocery stores for entertainment everything helps your family stretch their dollars.
But that thing that's different is that we and coupons for change dot -- where empowering every consumer every user who wants to make.
Give me a big part of a big social impact of social -- to really get back and I had to take anything out of their own pockets.
-- having to purchase an -- so really you know everybody wants to feel part of a change everybody wants to get back but not every person can so this is allowing them to really be.
Empowering them to -- when I talk about -- tennis when we talk about the tens of millions of -- -- -- in this country that are that are if it NA NA you know impoverished.
Community you're.
They are there hungry what what what does that mean exactly I mean their parents aren't earning a salary.
Their parents are potentially -- would qualify -- children to be considered among the millions of of of children.
That.
That that your survey.
You know it that.
That's a good question and we and there are people that are being hit like never before and maybe -- right summonses in a -- -- families getting ill.
You know and so there's -- feeding America has a number that they used and I -- that never changes all the time.
But it really what's important is that this number changes so often because of what is happening around them what.
Kind of social changes that these families can't.
Predict what's gonna happen and they're there and they're at risk for many different reasons why did you choose feeding America as the beneficiary.
It's very obvious choice they had their number one domestic hunger relief charity in the United States they.
They -- They had the support they have.
That their numbers are getting they are and if you look at their numbers the numbers are going back then the most -- money is going back to actually help families and kids.
So.
And and really if you look at the numbers at the helping 37 million people every year thirteen million of which are children.
So it's hard not to.
You know connect -- such a distinguished company.
And you recently I understand attempted to break the Guinness world record by unveiling the world's largest lunch box filled with donations very hungry.
Children and I understand that the forty niners were involved and we have a picture about two wanted to explain.
What this was all about.
You know it was a really fun day it was a great -- Miami you know it didn't it was really done to create awareness around child.
How out of fighting childhood hunger.
And we had many partners with that it was wonderful forty -- to be involved with us.
You know what's funny is.
And -- funny but I think it should say that this bunch back in the iconic for.
That back to school time for kids who are still.
Fighting with selling with hunger every day of their life.
And we like to say the journey of the signs boxes did not end at two days ago because we -- hoping to use this lunch box to use across the United States -- many different.
Food shelters -- food and Thai food banks that are part of feeding America.
And we will.
And we're hoping to have a fun spot to be part of something that helps people engaged in excitement to be part of food drives or whatever it may be that helping to really.
So I'd say this -- take a bite out of -- Right well you know it's interesting because -- -- hear of Guinness world records each unit you hear of things that you didn't know -- actual world records to be broken in the right place so this is the first I'm hearing about the world's largest lunch box and now I need to know did it work in and did you break the record.
You know -- -- -- they apparently should be finding out the next few days.
We have followed leave we have worked very closely with -- out of London and so we have filed very closely other criteria -- -- And we met on the criteria so we are hoping.
That and they're looking forward to hearing some then what is your world -- on the biggest lunch box could Phyllis and well let me tell you I think we're the first ones to treat the biggest -- world's largest finds box out.
-- what it -- -- needed to be ten times the size of the child's lunch box.
And this thing is massive when he was open as he saw the picture back then.
It was thirteen feet tall so it was about then ninety -- was actually be precise 9890.
Inches by eighty inches by forty just.
Okay.
-- -- it will that's also I'm glad to hear that you guys seems that you probably did break the world record -- -- -- -- -- TL and only a fighting -- hunger right yeah I know I like -- and -- that's that's inspiring to hear miss double thank you very much or just want to plug the web site one more time.
For anyone who wants to get involved coupons for change dot org.
And -- definitely got to get on there and help them get that number you -- surpassed a 100000 dollars.
Looks like anecdotally a goal for today how about everybody pitching and they're only couple thousand dollars -- right so get him up to that.
That figure thank you so much -- for joining us we appreciate -- very much.