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Obama campaign trailing Romney in money race

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    Report: Team Obama in the red in July

  • Duration 4:13
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There are indications the Obama team is losing the money race report showing -- team Obama.

Was in the red last month spending about ten million dollars more than it brought in and the news is not much better when you look at the overall campaign latest estimates right here.

The president's full operation including a Democratic National Committee the DNC.

As about a 124 million dollars at 62 million dollars less than team Romney -- 186 million.

Another that includes governor Romney's massive cash advantage from outside.

Political group Stephen Hayes the senior writer for the weekly standard Fox's contributor with us back -- in Wisconsin today and Steve good morning to you.

Morning bill -- -- a number of points to our producers earlier today the big question you say is how you use.

That money advantage explain what is Smart there Steve.

Well I think if if you're talking about the Obama campaign it seems that they've made a decision very early on.

That one of the most important things if not the most important thing that they could spend their money on -- to define Mitt Romney.

They wanted Mitt Romney to look like this you know super capitalist.

Bane executive.

Sort of on caring politician who would do.

Due to the country what they claim that he did.

That to -- companies and the employees thereof.

I think they've they spent a lot of their money trying to do just that and it was a calculated risk will see.

If having -- him that way they can ride that out through November 6 it's a big risk.

-- the second point you make -- -- to undo some of the damage done by the Obama team early on how do you do that have been they've been effective do you believe.

Right and this is wedding did this 62 million dollar advantage that the Romney campaign.

Has could come in handy they are going to spend a lot of money a lot of time and a lot of money a trying to undo that image trying to tip to -- that back -- reproduce that Ronnie we're gonna see this starting.

I in Tampa next week with the Republican National Convention I think we'll see it quite a bit in their ads telling people who Mitt Romney -- and as importantly I think.

Laying out his plans the direction that he wants to take the country but -- For its part the Obama team says at some point did TV spots reaches saturation level.

-- which means there is no more impact in a voter whether decided to runs and decided and that's where the ground game is so critical.

And what the Obama team argues that they have a decisive edge in that category you see it that way.

Well look this is what this is what people with less money always say right well we know we're really focusing on our ground game that we're gonna have -- -- -- Now the Obama campaign in this regard -- and credibility because of what they did.

In 2008 they've got a record here.

That said they're they're the number of -- voters that they've registered has not they've not had the kind of advantage that one might have expected them to see.

-- certainly that they had.

In 2008 the question I think for the Romney campaign is this saturation question.

If he's been defined the way that the Obama campaign has defined and I think they did a reasonably good job at that.

Will he be able to undo this by and sort of carpet bombing the airwaves in the last several weeks of the campaign.

In an effort to change in the way that people are are viewing him.

Win -- you know in places like Cincinnati and Toledo or or some of these other swing states.

They've seen so many ads it you know at what point of voters just threw this out and say enough.

Foray yet watched the way the money goes the last 77 days that's not really tell you what which keys states are.

More critical than others perhaps are gaining ground in some parts of the country and losing it and others.

Yeah I would argue that's actually maybe the single best.

Indicator of what it where at least the campaigns to see their advantages and disadvantages.

Places they need to shore up in places that they want to make a push.

It also can be -- a head fake if you've got you know the Romney camp wanting him to force the Obama campaign into spending money.

Some place that you know like Iowa.

Because they want Obama to have to defend that turf since the state that he won.

In 2008 could they make a push there so that Obama is not able to spend money elsewhere six electoral votes in the -- -- state.

Steve thank you Steve Hayes enjoy Green Bay, Wisconsin and we'll tell you as -- in -- I tell user there's more.

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