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Iced tea company tests Americans' honesty

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    Honest Tea conducts nationwide experiment

  • Duration 3:20
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Here's a question for you how honest are your neighbors how about all Americans well the makers of honest teen tried to find out by conducting the social experiment.

They set up unmanned he dispensers across the country asking people to take a bottle -- their T.

A pay about four.

Well then they set up cameras well actually they didn't actually just had little fashion Americans -- -- And seeing whether -- -- people had a conscience so how honest are we joining -- -- the CEO of honest.

Ethical and good to see you send it to be a good morning I love this experiment and it fits so well in with the bright and it does this T -- up with the idea.

-- we seem to have this honest and transparent relationship with -- -- against we wanted to see how much -- consumers embody those values -- -- we were delighted to see over 90% you know around the country.

People were honest -- set up one of these displays like we have here right you say page here one dollar system to honor system one dollar per bottle but there's no cashier know uniformed personnel so.

We saw tons of people who took a look around as anybody watch -- And motivated wanting but the money and let's find out if -- in the top five most honest cities in America do you live -- one of them Oakland California.

100%.

Honest.

Had -- Salt Lake City 100%.

Honest.

Boulder San Francisco seaside heights New Jersey all in the high ninety percentile.

-- shocked that somewhere -- -- I.

Really impressed that's you know you think about it that you.

They feel like there's always someone who's got a sort of try to sneak something -- movies -- really and what we heard there's a lot of times there was some peer pressure.

You know someone someone would be watching -- and -- -- put that ended.

Of course there were some other funny ones and in Philadelphia someone try to pay with a -- -- That's not really worth a buck we didn't I didn't have -- -- right top five least honest locations.

Atlantic terminal Brooklyn New York.

Lose 61%.

Venice beach California Chelsea Piers New York City also not so hot sixteenth street mall Denver Colorado and south side Chicago.

All in the seventies and 80% -- -- what happened -- Well in Brooklyn someone actually asked that the bid and -- they.

They try to -- -- with some of our duct tape.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- 91%.

Women.

95%.

Yeah I think you know I don't people weren't that surprised by this on this this is that it will we asked -- you think they they get that it was going to be bar pretty high now yeah aren't so which business districts are the most honest city -- Madison avenue in York city 90% Wall -- 97%.

That'll -- a shocker is on a Capitol Hill -- 3% Silicon Valley 93% in Hollywood.

88% what do you make it -- well I think appeared soon you know people -- -- -- capital going to be the worst that and we actually did see a postal worker.

Put some you know take a -- without paying but.

Over all once again I think is positive is encouraging results I love the experiment by the way you get all the money to -- that's right that's it's -- going to city year which we know we're trying -- that this is sort of a test of community trust and that's an organization focused on helping build community around the country.

Hopefully you'll come back next year again with your results from your honesty test Honest -- except Goldman CEO -- they gave it to be.

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