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Rove: Romney must 'share who he is' at convention

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    Karl Rove on what the GOP candidate must do at Republican National Convention

  • Duration 7:17
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Tonight let's get right to our top story there's a lot of new presidential pulling out and our very own Karl Rove has been crunching the numbers.

We'll take a look at his Electoral College not in just a moment.

But first the Republican National Convention kicks off on Monday in Tampa Florida and mr.

rove will be there.

He joins me now from Austin, Texas -- Carl.

-- Monica.

Well let's about with what governor Romney needs to do because starting next week -- will have his first major national platform to introduce himself and his ideas to the American people.

So what do you think he absolutely must do.

In terms of telling us who -- is what he believes and what he would do as president.

Well you elated up pretty well there that's exactly what I must do people there's going to be we've we've who we who are political junkies have been watching this contest.

Go on for you know almost two years and yet a lot of the swing voters independent and swing voters are gonna decide this election.

-- they've been absorbing information and paying a little bit of attention to it will now begin to pay a lot more tension in the contest.

More people will see governor Romney next week when he delivers a speech that have seen him in any campaign event.

Since this contest began over you know the year three quarters ago.

So you're right he must share -- we as we need to know something about it and we need to know where you came from what the arc of his life is about.

When you don't know what his values are the American people want to understand what makes him tick and they want to know what the what it is and he's gonna do now.

And it doesn't matter for him to that much to did too.

You know sort of go after Barack Obama and his record is more important for him to talk about what who he is what his values are and what it is -- he will do.

And that's what the the American people are waiting to hear.

-- -- you say it's not so important for him said to bash Obama I don't think he would do that anyway but in terms of setting out the clear choice for the American people.

Between the status redistribution is some of Barack Obama that has given us.

This economic catastrophe in a real reduction in American power of his prestige abroad.

-- is the kind of vision that governor Romney is I think going to lay out next week.

Which is a pro growth economic message a message based in individual freedom and economic freedom.

And also about building American exceptional listen and dynamism back again I think if he lays out that clear distinction.

He will really go a long way toward getting this campaign into a momentum where he can win.

You know I think you're right now.

A part of this is going to be his responsibility in the speech.

But not all the lays on his shoulders to some of it lays on those who are going to be speaking before him.

And the structure of the convention -- for example Monday they're gonna devoted to small business by heralding you know.

We built it playing -- the present present Obama's comment if you got a business you did buildings so each day of the convention will be designed to showcase an element.

Of the Romney agenda.

And the Romney values and hopefully also the Romney persona I mean.

These people who speak need to talk about the kinds of -- provide insights into the kind of things that they've seen in their interaction with governor Romney.

That the American.

Candidates wife is going to be able to talk about -- in a very deeply personal and revealing way.

I think one of the big things here that I haven't really heard a lot of conversation about -- maybe you can shed some light on this is that the -- for Romney is to win yes.

But to win with meaning.

And I think if he really uses his speech and as you -- all of the other speakers and Rami and Chris Christie and Paul Ryan.

If they all use their major platforms next week to lay out what that meaning in this.

Then they could go a long way to showing the American people what a Romney win that would mean but also what -- Romney presidency would mean.

-- now and remember we can't get all of what the future might be in a while all of what the agenda is going to be.

In these four days in -- nor should we try we should begin to introduce the arc of the narrative so -- in the weeks ahead people so we you know governor Romney talked about.

His view that in America.

A weakened more car if -- dream big and work car you can achieve what you what you seek and and and particularly if -- a small business person this is one of the great things about America.

And then let him build on that with specific proposals some introduced to the convention and some introduced in the weeks ahead.

Because remember look let's let's realized.

The media are not going to be governor Romney's friends so he if he lays out everything about his smooth the specifics of his agenda at the convention.

In the weeks ahead when he came to return to those the media's going to be inclined -- -- said nothing new today I mean we saw that for example when he laid out a pretty.

Not crunchy you know well developed an energy plan Hobbs -- Mexico and some in the media just are simply dismissed as saying nothing new well.

It was a lot of new things and more important than that is it was a lot of things of the American -- wanna learn about and hear about now as it began to make up their mind.

Yeah -- you make a great point about the press -- he's gonna have to do is just about every other Republican president has done in the modern age and -- over the heads.

I've -- media directly to the American people are Karl I don't know if you brought your famous white board but I want to ask you about the electoral map.

What does it look like right now what states are sort of in play and is there any movement.

Yet there is movement now remember in a race this close the movement tends to be small and incremental and and persistent as since.

April 25 when -- put out the first map all of the movement has been.

Pretty consistently towards.

Governor Romney that is to say eat eat -- each week there's been more movement towards him than there has been movement towards Obama and that's happened in the last week.

Governor Romney in Wisconsin came into play invite you lean Obama Ohio went to a toss -- state.

-- that was offset to a little degree by.

New Hampshire going from a toss up to lean Obama we have a very close race.

And I suspect we're likely to see the Republicans in the week or two ahead.

Grow even further they'll be a little bit offset here in their Ohio house of you know particularly interesting says state to watch this year.

But I my suspicious is that we've what we've seen in the national polls.

Will be reflected over the next couple of weeks in the individual state polls and that is to say.

Movement towards governor Romney and Paul Ryan if you look at the national polls.

Basically just before Ryan was chosen governor Romney was down by in the real clear politics average three to four points.

If you look at it now he's down by less than a point and as you've seen in the most recent polls in the last couple days -- Rasmussen and the Fox News poll.

Mitt Romney has saved as a one point lead.

And just very quickly Karl.

In terms of -- twelve or so battleground state which one looks the most challenging for governor Romney and which one looks the most promising.

Well Indiana is no longer even considered a battleground state even though -- -- one of four years ago.

I feel good about North Carolina Virginia increasingly good about Florida.

New Hampshire Wisconsin.

Iowa and Colorado are are absolutely up in the air from President Obama did in an unusual thing -- -- three days in Iowa.

I think of one of the tough spots for governor Romney is going to be Ohio but the good news for him is there a large number of states and I'm just mentioned them.

They're going to be tough spots for governor for President Obama -- all very fluid -- great to see you as always thank you.

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