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Social media's impact on the RNC

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    Steve Brown reports from Florida

  • Duration 2:02
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-- and all this around this morning -- -- say at this is not exactly your grandmother's convention they do things very differently these days lots of bells and whistles.

Lots of high tech.

Is at play here social media for instance is really moving the whole campaign message throughout the course.

This convention lots of voter outreach is under way.

In a very big way and Steve Brown is working on that -- this morning good morning -- Social media is an emerging political battleground proof is in the RNC's digital lounge at the convention the mission his outreach to voters beyond Tampa.

That's gonna serve as the central hub.

Of all these conversations the monitoring of the engagement there's a map of course to watch the convention live on your phone and -- YouTube page were visitors are encouraged to check here in the convention hall proper those huge video screens surrounding the stage.

-- -- used to at least part of the time to put up FaceBook posts and Twitter tweets and the parade of speakers to the podium.

They'll be asked to do digital double duty.

Now we can take them and have them -- go hang out -- folks back in their home state this gives us four days to focus our message.

And and deliberate -- -- And un filtered is the key when it comes to social media campaigns they can literally LeapFrog the mainstream media and go direct to voters.

Who then it spread the message on their behalf and it literally no cost according to some experts Republicans have effectively you -- the social media edge President Obama had -- -- due in part to the rapid growth of middle aged and senior users.

Very very large age gap.

Just didn't use of web the Internet in general a decade ago that now has shrunk considerably.

In this -- leveling the digital Plainfield and providing more opportunities for campaigns to compete in the social media arena.

In Tampa Steve Brown Fox News.

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