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Transforming kosher dining from boring to hip

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    Henry Stimler and Menachem Senderowicz on sophisticated kosherAmerican fare

  • Duration 6:17
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I have great for helping -- look great early on it's nice area minions do those then.

God I'm so and go out to our next guests place its called -- And if you -- without them.

Like friends like and I'm just I tried -- but let's have just been obsolescence in their -- its -- to proceed UK and we send them.

I'm very easy thing.

Thank you -- how did you guys get together.

We -- friends and -- kids might my mom Belgium -- -- Belgium -- into as a little kid to get -- camp and that local country so we've been friends for many many years.

And then Brittany was in mule and he gives -- -- out of an eight been friends for a.

That you get each other's style tips -- tell any difference happens when Sunday came together to create just about doesn't Clinton just got.

Myself.

Basically the idea was to create a restaurant that is -- hip cool downtown.

But also happens to be -- It's something believe that didn't exist from both suffered from lack of opportunity for something like that opportunity opportunity plus -- -- -- friend's out so this is -- -- friends.

But you know we -- to be able to get through the -- And have fun because we get restaurants because because -- Jewish kids who have not -- it comes restrictions.

God said do not eat this -- that's a look at the menu beautify things in the -- that we can have and everything else is not.

And I -- the attitude from the and from the server a lot of -- -- builds an immediate.

Were you having some greens and that is this weekend giving me that the laws are there certain -- and -- everything else we know that there.

Why did it right here looking at it right now absolutely beautiful game and again and it is talking before we can review.

It's down -- -- which is a great shopping area lots of cool that tells them -- lounges it's just it's just a hot area.

It's with the others again three to three west who wait between grand and now I'm not so that's a really really had any -- -- I feel what was it before.

You knew it was there is cool to meet you three point he's it was a club -- lounge and the reasons and he.

And that you've been revealed to -- like -- -- an Indian restaurant that they might do things they're okay well I could be wrong that's a long time ago.

Not that then moved from finance into the restaurant business had this happened talk a little bit -- about your -- your right.

Well I went in finance and up until the -- that was 2008.

And alternates were all very from the outside upsides -- -- -- -- -- again or sudden -- we'll tell people of -- on the money.

I don't -- was fun and interesting and we've always been involved in doing events for young for young Jewish kids or -- we saw I mean we can do in palm -- I just -- seem like a great idea we have the time that we were no longer tied to our desks not computers the well was collapsing around us who don't want to do something different and do -- -- supported it made perfect business sense we we thought there was a real opportunity to market something that was lacking.

-- we thought we could do we make revisions of this.

Now a lot of season a lot of people get into the restaurant business I had I think -- -- have you -- restaurant you have sort of the monkey got that the commission to it.

They get and it absolutely no idea how to run a business to be again you do -- that finance background.

Obviously help.

Now when we started on this project the first thing until -- -- if we do this we lose right -- means hiring the best people out there -- to be in our team and we spend months looking for the right operating partner of the right -- the right GM.

And we've we've really similar dream team people from the industry evenings for a long time.

Can some walking and just about -- -- that -- and what do we see you want to live what is the experience you can see the rich populate.

-- mobile beautiful paintings were taken bold.

Portraits of them we have -- Larry David's.

-- face in the field of American -- Matthew pool and hot Hassan is Elizabeth that should those behavior -- everybody is Washington that blogs about you Benjamin Franklin.

And we go to general's loss up up.

That is an event he's got matter and we got Woody Allen -- in sitting there are no guarantees in -- -- we've got some fantastic -- -- Yet they get ahead.

But it is a lot of whimsical fun -- little bit to see but it's it's really not what you expect and Kosher restaurant -- here I -- -- there.

-- -- -- -- -- -- -- -- We hate the it is because we thought -- I think we've had our days the knicks just contesting in the act.

-- we have the wind who lost twins -- -- April FaceBook bad rap and had begun a real kick out of that -- Harvick about how they won't put up.

At about celebrities and industry and that's in the -- -- -- is some very well.

-- they love you know that's sure what we have heard this of the test typical fair that we would see at just about.

I was that this is I think -- -- -- That's one of our proper conditions for.

On the menu and I guess I -- have a being that we called daily -- it's an homage to the Jewish daily that we side experience.

We have revealed to mean there is a -- hand dish would go to.

Here's -- -- and would you do me a favor would you just had enlisted us are so that -- -- can catch on the camera there rightly.

It's between you know what happened and they go.

-- -- -- -- -- chicken of the moves as well on and how did correspond to the food.

It's been fantastic younger you know my people I think people like the entire package -- -- -- it because of it.

Had this experience of having this beautiful restaurant great atmosphere and music young people -- companies -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- You'd expect on everything you that's dancing OK we -- we don't wanna be cliche we won't be completely the opposite I have.

That history will look you'll probably -- beat you before you know that I can hit play out.

I'm not you -- and you know this is a very -- about that you're you're you're you're kind of addressed a little doubt -- -- -- -- you and you got put on the for months I have.

-- -- up -- he's sorry well that.

Well dozens of people are reacting not that yeah it's been great thing about yes you plan to about a week's political -- been great not fantastic for you to be -- any other ones anytime soon we had big dreams you know we we we can focus will become -- background that wouldn't -- those small things is that we -- -- big anyways so I mean this is.

His New York City.

Yeah coming to be slowly -- -- huge that's right we'll focus on making this -- first.

343.

The last Broadway.

It's down to SoHo yet ago does about the -- for joining us there on.