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Are Mitt Romney's election slogans too bland?

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    Frank Luntz weighs in

  • Duration 5:30
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Inside the beginning of his campaign governor Mitt Romney has focused on two basic slogans it sounds like that's.

We believe in America a better America begins tonight.

I believe in America.

I believe in America a better America begins right here today because I believe in America Paul -- and I believe in America.

Well last night was a final -- of the Republican National Convention and its theme was we believe in America but are his slogans work with the voters let's talk to the guy who knows how.

Words work.

And when they doing when they don't.

This man who joins us here on our terrorists in Tampa Frank -- -- morning what do you think about those slogans we just heard I would have expanded believe in America to be -- better.

Believe in America I would have added another phase -- -- -- connected last night connected.

With the sense that the values and the culture of the country seem to be slipping away that it positive expectations about the future aren't deserved anymore.

He's trying to draw contrast between Romney says -- Obama.

Was -- and bill that's -- and Mitt Romney who said she deserves credit for your success.

It's interesting you should say that he did connect because that's what everybody said well it is it gonna connect I think a lot of that is kind of the invention of the Obama campaign where they got.

Always so robotics he can't connect with people people people had tears in their eyes he had tears in his eyes I thought I was very powerful.

Brought up to this point it hasn't necessarily been that way they're being critics and I think there's some -- justified.

Who say that Romney didn't show enough of himself enough of -- background enough for what.

What makes him passionate last night he did right and it's good news for him because -- -- -- of people watching.

Absolutely and we heard about his faith we heard about his family and we've heard about the future and there's so many people out there who were struggling.

The big question is.

Do they trust him up and up now let's let him be the boss and he just raise the cheap points if you're an independent centrist voter you don't care about ideology.

And -- less interest in specifics.

You're trying to get the measure of the man what kind of human being will -- be -- being crisis probably -- And last night.

In terms of attributes he was particularly strong okay -- let's imagine you now are working for Barack Obama's White House -- campaign.

Patties being what he did last night to make it look like he just -- lousy -- I might use a line from one of Clint eastwood's -- -- to expect except to play around with that and if I'm with the Barack Obama I'm still gonna go it -- Guess I know from the work that I've done.

That there's some attacks on -- that you have some residents particularly with the voters in the industrial midwest but don't you think that -- has been pushed kind of off the front burner.

By the hole.

Comments by the present United States in Roanoke where if you have a small business you didn't build it so that brings up the business thing and then he comes in and says like -- I built businesses like this in this and that's.

Including staples where mr.

Obama your campaign -- -- her last night yes but that's exactly why he has to bring it back up he doesn't want things to fall off to the back burner.

Because that's where Romney's weakest and so Barack Obama -- these people who try to still -- hate Mitt Romney.

To be someone who is out of touch someone who's above everybody else the problem now is.

That since the voters -- see Mitt Romney becomes less believable.

-- the next step he is he's got him mount an effective campaign right up through November and we're gonna see three different campaigns rather three different debates.

Which -- him and the present United States.

This is really his.

Time to shine where it's like okay do I want to pick that guy or that guy who sounds like.

The vision I've -- and the question is if this is as good as he's done in the first four years.

What makes you think Barack Obama will do any better in the next four years -- -- -- -- and secret kept the debate I wanna see.

Is Paul Ryan and Joseph Biden.

That's the debate -- -- and I don't drink and actually get a couple of six fax.

And every time they go at each other I'm going to be drunk by the time it's over that's going to be the -- with a coming back at each other right to be the most fun and and your baseball lover.

If you had to score how mr.

Romney did last night.

I give and an -- do this now with football OK and I'm gonna give Romney both the touchdown.

And a field goal I thought it was ten nothing success.

He did exactly what he needs to do he showed his persona.

He he appealed to those on the right are talking about his plans for the first day the first hundred days and he appealed to those in the sense of -- talking about his family -- -- was.

You can't ask for anything -- at a convention and one last thing is certain topics you that more people watched this speech and watch John McCain in 2008.

That's a success indeed and before you go the other speakers.

Who really -- pretty it was a Marco Rubio with -- Chris Christie who was.

-- last night because it was so personal and so emotional Paul Ryan the night before because he laid out laid out -- more ideological approach.

But the one that surprised me was Condoleezza Rice you could fantastic in dropped right.

In all the boxes -- everyone's eating and drinking nobody said a word everyone rushed to listen to what she had to say.

And they were mesmerized by -- all three and if you have to give that aren't you grade for the past week it would be.

I'm only gonna give Tampa has hit back at the million -- A C minus wife too -- it's -- listening you know beware -- Florida.

And I guarantee the security here -- -- -- -- -- show them with your FOX & Friends cameras we have security here is ridiculous it was secure.

But that's what you want it was a pain in the hallways and -- -- All right frank always a pleasure thank you very much for getting up early.

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