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President Obama promised to begin to slow the rise of the oceans.
-- heal the planet's.
Is to help you and your family -- Welcome to The Journal Editorial Report I'm -- -- -- go Republican presidential nominee Mitt Romney bringing down -- house with that line in Tampa Thursday night there's no question.
The most important speech of his career so how do you do.
And what did it tell us about the campaign to come let's ask Wall Street Journal columnist and deputy editor Dan heavier.
Editorial board member Dorsey -- -- what's political diary editor Jason Riley and Washington columnist Kim -- muscles so Dan.
One of the main goals of this convention clearly was to improve the image of Mitt Romney with -- independent voters.
Did they accomplished it.
They most certainly accomplished that -- they have proven I think with all of these testimonials from people that.
Mitt Romney is a good person a great tonight and even a caring businessman.
Now this is a political of -- so why did they spend so much time doing that.
They did that because the Obama campaign and democratic -- had spent the previous four month and a hundred million dollar over a hundred billion dollars worth of TV commercials saying precisely the opposite.
So the Romney campaign has brought themselves back to even -- think in the image wars with Barack Obama.
What was only skimmed in his speech were the policy war I wanna get to that but let's talk about that so I think that as a result of that the campaign is going to pitch forward and it's going to be decided in the debates and through all those hundreds of millions of dollars and two via.
All right what about the speech itself Dorsey.
Did it to it obviously was by 50%.
Yes by -- -- himself following all of that.
The testimonials from other people many of them very moving and revealing and haven't been very informative.
Did he spend too much time on biography I.
Think he didn't but he does that anyway and I just want to say that I think he should -- the gender gap alone -- for a couple of months after Election Day he can take it up.
The real issue is that we saw the speech and pieces some of it was very good some of this or moving that's when moved out of the biography.
He had one of the line that they could have used.
And that was a line when he says I am going to begin my presidency with the jobs to a President Obama began his presidency within about.
Apology to you like that apology tour like what about it Jason there's a lot of them a lot of discussion but the understated quality of the speech there weren't really any great rhetorical.
Lines there wasn't dead when a Greek columns.
Yeah it was people who -- it was good but underwhelming and I suspect that might have been by design we -- on the opening clip.
The Romney contrasting Obama's -- asked the rhetorical grandy Cassidy with his plain spoken this -- -- gonna heal the planet.
I just want to help you and your families.
I think that's what he was going -- succeed.
Kim wanna play a clip here getting to -- -- point about objected -- so called gender gap and the appeal to -- women's vote and get your response let's let's show.
As governor of Massachusetts I I chose a woman lieutenant governor.
A woman chief of staff.
Half of my cabinet and senior officials were women.
And in business I mentored and supported.
Great women leaders who went on to run great companies.
Kim is that the way to two win over more women.
Andy is that the Romney campaign does not want to spend -- days getting pulled -- to these Obama.
Diversionary arguments about women's pay and contraception.
At the same time they can't simply not respond to this because.
That those attacks have hurt him among women so there to strategy which -- -- this week was to instead.
Just show how silly these attacks are to highlight that this is the guy who is surrounded himself with talented women.
And I also showed his personal side his five children his wife and and -- Give the sense that he knows some of those ordinary average concerns of working moms and.
-- I agree with what Kim is saying to some extent but the right can't criticize the left for identity politics and then practice -- in the way that we saw Romney doing there.
The best way for Romney to respond to whether there's a war on women is to put strong women up there like he did on stage -- -- -- testifying.
To what Romney thinks about the world and his policies and how he's gonna help this entire country including women so we saw Condi Rice up there was sauces and a -- right up there.
And they went up there just because -- -- -- and they were up there because they were women who agree with.
Mitt Romney's policy -- to get that.
-- your original point about the policy here's what I Wear my problem is with a speech I didn't hear how he would improve the economy.
It was so much biography and so much discussion of other things that he really didn't focus on policy issues except at the end almost.
As an afterthought -- -- those five priorities he didn't defend -- tax.
He didn't go to defend tax reform.
He didn't make a case against class warfare and next week and Indian Charlie you -- going to see the Democrats run through.
That hole and and and and they did not inoculate themselves on.
Yeah Paul -- and not only that but next week in Charlotte.
President Obama's going to give his acceptance speech and he is going to reiterate his policy proposals he plans to spend the money to pay for people's education he's going to pay for your health care when you need it.
We may not -- agree with any of that but these are specific policy -- -- directed at a very.
Anxious electorate and it has to be countered with something from the Romney isn't what I think swing voters want to hear very tangible and they know Mitt Romney is -- -- certainly they -- now Mitt Romney is a hell of a guy.
What they want -- -- is how is he going to improve their lives.
It's and they they get a sense of him when they see the choice he makes in the speech.
Do we really have to know how it feels to -- -- your children in your bedroom with your wife and a glorious it is and how you would like to relive all that.
That kind of choice -- spending personal exposure time instead of how are we going to get those.
How many millions of jobs -- -- -- that is the question.
I think a lot of Romney's speech was aimed at independent voters in those swing states who wanted to assure them.
That it's okay to have some buyer's remorse about voting for Obama four years ago doesn't make a bad person and that's a good strategy no question about that but the agenda who -- missing agenda is is it is I think a risk still ahead.
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