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Inside Republicans' 'rapid response' unit

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    A look at the Republican National Committee's anti-Obama headquarters on the outskirts of the DNC

  • Duration 4:38
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This week maybe -- Democratic National Convention but -- Republicans noticed and they're here in Charlotte to and they are making their presence known what they do.

Other Jenkins -- -- inside scoop -- RNC chair -- previous.

-- sharing your quite an operation here what is this this is our rapid response team that we have here the that's a NASCAR.

Next -- the hall of fame and NASCAR facility here.

-- full team here.

To tell the truth the -- around -- economy and tell the truth about Barack Obama.

And also tell the facts about Mitt Romney in what we're gonna do differently in this country to get us back on track.

I think we're just blocks from the convention center is in -- thought the such a big convention that.

Even your team which is pretty big -- small compared to what's happened demonstrate that you can actually beat him at this game.

Well we're doing better than in -- rapid response is great -- -- -- about fifteen interviews today we just said about fifty reporters in the back room that we can give hill a little tour of this is what you need to do we're fighting for the future of America that means coming -- Charlotte as Republicans.

And going to have -- -- them.

-- -- a luxury around when I'm good let's go.

We did our press conference up here -- and this allows us to.

Poll daily press conference here was different -- we just kept on doing one.

Had about fifty reporters here and it and then allows us to get in the stories some in part of this is being accessible in person.

So that when reporters are writing their stories for the day they think OK hang on secondly get the Republicans right down the street right on the perimeter here.

I can come by here.

We can get easily in the story so that it looked at the very least.

That we can be in the narrative and that's important this is where you're talking surrogates.

Communications research.

It's already here I guess they are yeah.

He's the -- -- hit -- hard.

Believe.

Yeah there's I -- yeah there's how are you want to around the clock as you know I believe.

-- and then over here we call her all of our more books.

Can answer -- -- here making sure there were on every show.

Every paper every publication as a response kind of conversation is it's just not the -- and I think.

-- is so stupid somewhere.

Because Jordan or harassment that adds it.

This is Eric can't seem -- -- -- just -- Crack team that's working all day and making sure that.

We're seeing on message and we're monitoring what's going man out there.

Now are you.

Doing it'd Twitter fans that's keeping track his every day yet how much -- against his multi media you know there's a much -- to talk about.

You know President Obama -- -- then -- -- Obama had a lot of success and online and in with new media.

We're doing we're doing much better.

I think we're -- actually better than the Democrats aren't in the social media digital reach.

-- through the Twitter verse and FaceBook but also just.

Our communications and our rapid response through the end.

Through email through all the different social media outlets that we have available to us.

And and it's -- fact.

And you know you have to be able to reach multiple.

Audiences are different ways and even we've got a group of text messengers.

People who text us get our messaging through -- text application we do video texting communication all day long and.

I'm now says you're doing that her music acceleration comes -- -- -- that's right.

How -- didn't response from the Democrats.

Your operation are -- ignoring neither are they engaging music is this is not.

I mean this isn't just a couple of guys -- holding some signs Stinson junior actually do little more search.

-- well I you know I didn't really sent a whole lot although I'm -- us being this close their operation.

Was one of the best venues in all of Charlotte.

Taken over by the Republican National Committee.

That's a pretty serious deal.

And so we're just trying to capitalize on the day making sure that we're doing our job making sure they're working.

-- -- -- Some things were surprised and you're releasing -- had a lot of.

They're actually -- like every day we're gonna have a new video every different avenue and every day we're gonna have a message but ultimately.

This is gonna come -- -- the president Obama's promises and what he delivered and the fact that Mitt Romney and Paul Ryan can help save this country with.

Setting goals.

Meeting goals and and hitting the metrics that we need to hit in this country to get the job done.