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Fourteen minutes past -- -- new polling numbers tell a very interesting story over the past couple of months from the president's favorability.
And what Mitt Romney is doing it well as well.
The president now at 47%.
That is down seven points.
From the month of April Karl Rove former senior advisor deputy chief of staff to president George W.
Bush and a Fox News contributor Carl.
Good morning to you -- -- you you brought the white board.
Nice and early what I don't ever got to tell us.
Act as as to why these numbers are changing explain the numbers first then we'll get to the rationale.
I -- first well as you pointed out of that very fancy graphic.
-- Obama's favorable and unfavorable to us today 4749.
In the ABC -- -- post poll that's down from 5640.
And in April.
Most of the decline is among women today his approval rating is 4650.
And April it was 5730.
And I think about that that is a nine point decline among among women and favorability.
And an eleven point increase in his unfavorable said that and that's not a good direction we go and on the other hand.
Mitt Romney is at 4349.
Today an improvement from -- was entry into the Republican primary in a on April 11 brutal primary.
Had left -- -- 3547.
So the favorability glad that gap has closed dramatically.
And interestingly enough after war after summer which the Democrats spend all their time -- about the war on women.
And appealing to women voters the movement has come mostly among women.
If this is being.
If this is also showing up in the Obama campaign polling data.
It may be why they put such a heavy emphasis on women at this convention stop the erosion.
In the president's favorability ratings among women.
Are -- to specific questions on women why would that number be changing the way it is.
Well I think there are two things one is I think that they might be.
Turned off by the president's aggressively negative campaign against Mitt Romney all.
All the campaign has been doing this summer's been tearing down Romney they haven't been heralding the achievements of the Obama administration nor have they been laying out a positive vision for the future.
And women may be looking at that same.
You know what that's not one of what I expected Barack Obama.
The other reason is the economy look women are adversely affected by the economy women tend to be the caregiver so they know what's happening to health care costs.
Women are the people who are fill an updated.
They'll stop and by the gas station to fill up the car on the way to taken the kids to school or soccer.
There's people making purchases of the grocery store and they don't feel good about the economy -- people man many households and people pay in the bill so.
Did the -- when you have an economy in which two out of every three Americans think we're in a recession.
And two out of every three Americans think.
The president's policies have actively hurt the economy or not help that.
You know you've got a lot of women heard today who -- concerned about the number one issue jobs OK so -- a barrel through the favorability Marc then because it's only a four point separation now.
How would that have changed in June July and August based on -- messaging or perhaps advertising what explains that Karl.
Wells messaging we have the global message that's being put out across the country this is an election which most Americans many Americans are paying very close attention to it so the read about it here in about it.
CNN on -- it on the news watching cable TV.
Looking at the Internet -- -- their friends and that's all having an impact the other thing is is that look we -- as we've we've had an extraordinary amount of money spent.
On television in the battleground states.
I think we're now approaching.
Nearly half a billion dollars -- the television advertising.
By the end of September and it started on May fifteenth with the first by by the Obama campaign and so they've been watching.
At least in the battleground states this campaign being fought out on television and in May be do what they how they've seen the Obama campaign fighting it.
And how they've seen the Romney campaign fighting that have been you know -- the president very good for Romney.
What other query here yesterday the Romney team reported raising a hundred million dollars in August.
So that's three straight months June July and August -- the Romney team is raised more than a hundred million dollars.
In each of those three months you -- early voting in some of these a battleground states it's about to get under way in a matter of weeks.
-- what is the strategy now when you have this huge pile of cash.
And and then how you make the decision to distribute that meant some money and went for all or you ask yourself.
Are you taking that chance of sitting on it and waiting too long before you use it effectively.
Well let's -- let's roll.
Take back a little because it's an interesting story at the end of April Barack Obama the Democrats had a 95 million dollar cash advantage.
Over Romney and and the RNC the Republicans.
At the end of may they had a 61 million dollar cash advantage at the end of June at a 26 million dollar cash advantage.
At the end of July that it flipped in the Republicans because of their extraordinary fund raising and not spending their money.
Now had a 62 million dollar cash advantage we won't know until later this month.
How big the advantage -- who is now for the Republicans at the end of August but I bet it's about a 10010.
May be -- 120 million dollars.
And you're right we have absentee voting beginning within a matter of weeks we have voting early voting beginning in states with the -- Three or four weeks so we we've got we've both campaigns are now -- to stand in the interestingly the Obama campaign has got its television by.
Pretty well set for this month the Romney campaign is not -- got -- dead -- said we'll see if the Obama campaign gets an advantage by being up here immediately next week or whether the Romney campaign -- -- sitting in.
Vermont -- working on their debate prep are also working on their television ads -- television by.
And and get out the vote activities to be wanted it's an important it's an important thing to watch her and we shall Carl thank you.
-- -- -- -- -- -- All right Karl Rove with a series.
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