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How important is Ohio in the 2012 race?

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    Our Campaign Insiders weigh in

  • Duration 5:33
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It's the only state -- -- been at the center of deciding the outcome of the presidential race we're talking of course about Ohio it's critical eighteen.

Electoral votes now our campaign insiders are hearing.

Guess what the Romney camp may have a new strategy regarding the Buckeyes they what is it.

Let's bring back our campaign -- John absolutely a -- -- Doug Schoen.

Congressman what are you hearing.

-- holding up the New York Times Sunday magazine cover story way to go Ohio which asks on what you just mentioned.

Why is Obama doing so well in a Republican state that Romney must win probably.

To get to 200 -- unemployment seven point 2% which is -- and better and that is it the auto bailout.

-- -- a Republican governor case that he used to be here Fox's ratings are going up.

What is explaining the fact that Obama is doing better there.

What one of the problems is that the Romney campaign and -- been talking about this has no narrative for the success of Republican governors they have no message.

No argument for their brand put another way.

They were in a position that if they don't win Ohio they will have to run the table.

And is it possible they're just gonna -- Ohio if they they can't they do -- at some point for running -- states but these are doing today for a while Michigan Pennsylvania.

They've got to go back and redo the selection look.

But the moment.

-- and along with some Romney's election -- to be backing him right now -- it was an example.

Look at the auto bailout the Democrats the Republicans have allowed the Democrats to gold plate that as a success without pushing back on that story.

Which you just said don't write about Republican -- they have all these governors elected in 2010.

In great if you look at the success they've had matched against Illinois California.

-- New -- it's much.

They let me that are put -- -- -- -- the electoral map right here because we talked so much about approval ratings and and head to head polls.

There's Ohio of course but here's the electoral map -- have 270.

President Obama alone has me is significant lead here in terms of leading states.

That's really what matters is he.

-- it is in great unless Romney can win Florida Ohio North Carolina and Virginia.

And a couple of other states like Wisconsin Wisconsin and Michigan both I think -- unlikely but he need New Hampshire Nevada Colorado.

He's got to draw an inside straight as I was saying before the bottom line.

You're shaking your head that.

Not a -- big Mac break you've got to move the selection will be meaningless stat -- -- what is he gonna have -- nationals break on the on the issue to you right through which moves for five states together a national lessons about the message.

The breaks through the moves -- this individual bottom up use a little work for them charity -- Well and they've been counting on an economic collapse of some sort to propel them they have not try John they're looking for an economic collapse when the answer.

Is an economic message of how you promote growth.

How you specifically.

Incentivized business -- he's had three million Americans who are unemployed and underemployed and economical.

And wrote a piece in the Wall Street Journal yesterday waiting out the -- turtles when I -- unemployment numbers that are just unbelievable people.

Plus what did he say more time to -- acceptance speech.

Romney's have talked about children being worse off -- who have not heard since they don't know how to frame made big mess on.

Getting on this issue one -- or what is the break.

We had in March he had this nomination in hand and we set on the shelf from march to July was the time he needed to get the break and change the race for you get all -- it and something money.

He's got a huge.

Monitor.

Are -- and let me say -- I've been in a lot of campaigns with a monetary advantage to dirty little secret of this businesses.

Message needs more money every time -- to president you're absolutely and bottom line unless you think through.

A message that ties in to people's lives you know I know people suffering.

And and he Obama's message four more years of the same thing which has -- -- the killer that's a death message.

That is that for the money he -- if you have a message to counter that and make it positive message so far the Republican consultants seem to get a lot of money they spend it they don't do anything with it right that's been proven credentials here let's -- region well Romney's campaign and Romney have kept pushing down the line.

Month after month what it is they're gonna do to get the big break and their last gas now is October 3 the first debate.

That that is their opportunity and I predict.

Won't happen he will go -- he'll do a decent job but it won't be enough you know pat Ronald Reagan proved himself in the 1980s today.

Reason I should we couldn't debate Reagan and maybe we got let him give weight and the respect for I just really gone.

One we can make that case but ultimately might predict you know my prediction is right now the House of Representatives is in play.

Both sought both Democrats -- Republicans think really could be lost.

The senate is in play the Republican brand is in crisis.

Bottom line the race is gonna narrow but it's gonna shake out -- Obama ahead with a clearly.

I -- time -- her campaign insiders for -- guys are wealth -- information -- -- see again thanks so much sugar and you can get more from the campaign insiders.

Every Monday 10:30 AM eastern time check it out live dot foxnews.com.

-- they will be back of course here as they always are every Sunday.

He also follow them on Twitter -- -- In San Francisco outside.

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