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You have had been chairing.
A number of charity balls over the years -- raise millions of dollars for the cause but you decided.
That was not enough -- not.
Well because raising money for someone else when you don't see where the money is invested and how much progress is -- is not being made is just unsatisfied I came out of business.
You know we look at results and outcomes and so where was someone taking responsibility.
For the whole piece is all of the pieces of the puzzle the whole problem.
So we founded this organization with the -- we can stop -- by 20/20.
And that's our commitment to stop by 20/20 -- that's partly working with government but it's also working with the industry.
It's working with researchers.
And as working with people across the country who need to be mobilized.
Around this disease.
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