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Mom builds business off teen bullying

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    Cambridge Satchel Company founder Julie Deane shares her bags to riches story

  • Duration 7:03
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Welcome back everybody that we out of gas that is -- something negative into a very positive things turn for a lot of putts out there.

Bullying is you guys now has -- You know a topic -- news for awhile now it's received so much -- lately though that it's of course.

It's had -- schools systems school administrators changing.

You know changing policies changing protocol even legislation government -- -- the legislation has been.

Put into effect -- our next guest took the anti bullying message.

To a whole different level a whole different beautiful wonderful colorful level Julie dean is here she's its CEO and the found there.

Of the -- Richard Sachs and company does say that because you operatives and they could teach him that about it and it's it's Betty sentenced.

Are excellent start from the beginning your daughter six was in school and she was being bullied into a parents out there we all know what that's like pitches eight -- that you're not -- What happens.

So I thought I had to -- different children and I thought one was very excitable.

And for the -- -- -- insatiable.

And I thought that -- those who was was more quiet and how to beat the bookworm.

But actually -- it -- that it had gone on for such a long time but it is saying anything.

That hadn't been a sudden noticeable change in behavior it it was just an ongoing bad thing.

Hey yeah and especially when it started so young -- they just yet they become reclusive and they don't wanna go -- they get scared.

They decided to do something about it tell us what.

You did I tried to look at the school wish list instance which -- aren't fun for fifth which was.

Attending -- -- I just decided I wasn't.

Good to get -- fast enough that was going to help Michael.

And where we live in -- school system that was the school that we were on the -- And so if I was going to move that took place where I thought she could try and do really well I'm becoming accustomed.

But I knew she could be.

That I have to find the money to move to a private school and to Holland to -- I mean that's.

That's kind of like saying I had like two just win the lottery except me because private schools obviously are very expensive so I have two children so I couldn't see did it to one with acting -- the -- so you came up with an idea for.

A person -- well this is that this is -- -- -- kind of like what we're looking out here because it.

This is very that big purchase it's amazing we'll check out the school kids.

And so we had been reading how -- puts her.

So I'd been discussing with them how.

When I was in school -- had schools have tools that the schools sent chills they would in the -- -- -- -- stuff.

A -- chestnut brown which is still this summer -- enough yet.

But.

That wouldn't you'd love to have the -- sent -- -- positive it was.

Meet some of the one team that bags to always look clean and nice and -- for.

Final -- being goatee.

They knew he wanted to sentiments that this is what they would have had look at that hopeful school beautiful but that's what they wouldn't be inmates that.

And so then they insisted.

But I found that I just couldn't find one which I thought living in Britain was unbelievable you know -- I thought I can't be the only -- Who would like that -- time to have a sexual just like I had and so.

This case it's gonna be my thing and I'll find them a manufacturer who can make them -- week.

And I had a budget 600 pounds which is about 850 don't it's not a lot money no 850 done this.

And I gave myself the -- of the school some holidays.

To really get this business up and running and -- well look I mean it's a multimillion dollar business excuse congratulations that's fantastic and he caught the -- and designers we -- could come to go -- and could -- -- I remember this and and when the hot thing last year at about Fashion Week.

All of these these crazy wild.

Fluorescent colors came out and not yours I mean you're fassel's were feature debut that they would be at the photos that we opened -- Well -- hit -- the company owns.

Until they became this huge -- -- and then all of a sudden identical from Bloomingdale's and Saks Fifth Avenue and I thought well ahead.

Now I hate to bring up -- it's such a -- subject -- what what today arrange for a bit.

Good thing but I tried to do is I.

Make sure that they'll all -- in the UK manufacturing in the UK is important and -- like to see from being made tonight seven -- good.

And so.

They range gentle about it in the 600 dollar range because it's okay let the -- me back so it that there Bloomingdale's this area where else and -- Beautiful ones where you just I'm just isn't that -- When you heard that you're getting and had hired since Harrison.

Well again that's that is incredible so what's what's the next step for you.

We've got.

A new -- collaboration coming up.

Which will mean that we will be.

Big promotion and hundreds in London and then next week wet Paris Fashion Week -- some.

But is -- Asia and Australia so.

And it's cash and two children you can do it from the what's your daughters saying about it.

She's amazed because -- actually yeah yeah I mean like I is -- celebrities -- all these magazines there where they're wearing them.

They six intently as the new season Kenya and then you can have bit the same thing not just copy exactly -- tell -- about Google Chrome.

Google approached us and said.

But we think you would be a great fit -- advertising campaign for Google Chrome which is the way it is what you make of it really it hadn't been.

Full of the way it might still be in my kitchen table trying to do to sell -- -- -- -- It's a good thing prior to all this happening when your daughter was being bullied what were you doing at the time I was a full time in the fourth time around because -- -- -- as it.

And full on the -- Now I -- a full time.

-- maker designer employers seventy -- -- that's fantastic I.

That's fantastic good for you I think that's wonderful you know there are a lot of us out there that were bullied and the same thing -- I never told my parents -- just can't you know governments and Arab and cry about it.

And they never knew about it -- -- -- why do you ever tell me like we can say you're scared that he told them that they're gonna tell them.

The mom is of the other -- in the kid's gonna hate you and all that business that you did you did a great job -- -- be very proud of yourself I can't cut my YouTube.

Absolutely not I've -- of course.

And on YouTube if you look at Jimmy Dean.

I eat DEA and one minute that history about Brad and I can't we as you can -- -- that we could only gonna -- everything -- -- vehicle the other in the history of the press that's fantastic congratulations thank you very.

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