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Will Romney's reboot work?

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    Campaign rolls out 'More Mitt' strategy after another rough week on the trail

  • Duration 7:35
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Welcome that The Journal Editorial Report I'm -- if you go well after another rough week for Republican.

Presidential hopeful Mitt Romney his advisors.

Have reportedly settled on a plan to reset.

The struggling campaign dubbed more -- The idea is to put the candidate and his policy ideas front and center and speeches campaign appearances in TV ads like this one.

My plan is to help the middle class.

-- has to work for America and that means cracked down on cheaters like China India to open up new markets.

Out of balance the budget he's got to cut the deficit you've got to stop spending more money that we take again and finally champions small -- Tax policies and regulations and health care policies.

Help small business we put those in place will have twelve million new jobs for years.

So the question is will it work let's ask Wall Street Journal columnist and deputy editor -- handing her -- and editorial page editor James Freeman and Washington columnist.

Kim -- -- so Kim what do you think about this new strategy I guess maybe start with a the question.

What does it say about the campaign that they feel they need.

A new strategy.

-- new direction focused two weeks after -- three weeks after the Republican Convention.

Well they have had this perfect storm over the last couple weeks of -- -- poll numbers going down following the Democratic Convention and there was this flap over mr.

Romney in his comments.

About Egypt and Libya and then you know and now this latest thing about -- he said about the 47%.

Out there.

-- and so there's been a lot of nervousness in the Republican field and the silver lining of this -- there is one as it does give them an opportunity to go out and reboot and try to buck up some of those conservatives who are worried.

What their strategy seems to be is more Mitt we're gonna put him out -- more have him talking more.

I think the tests of this though is going to be whether or not is it that people are just seeing him.

That doesn't help they if they need to be hearing from him what he's going to do.

Okay that Dan so but hearing -- say what.

Yeah you can question him and what about that had he he did -- specifics I think the campaign if you think to their conservative critics would say what do you want to -- anger.

It -- you go Obama you mean what do you want you go I well tonight.

So what what in what about it I'm not put too fine a point on a Paul but yet -- ridiculous.

The first thing he says is what we need is a stronger trade policy.

That's the issue that is foremost in the minds of these voters were trying to make the -- which one to vote for.

Secondly the deficit a balanced budget which is something kind of conservative hobby horse that really is not resonating and thirdly.

Why does he think that these sound bites.

The trade the deficit small business are going to turn voters in his direction those are simply kind of platitudes -- no substance beneath them.

If he's -- just do that for the next five weeks.

I think he's going to be -- big trouble James.

Arnold Taylor back and -- our -- this was a bit bigger didn't like the trade stuff on the other hand you have a message of both smaller government -- message of tax and regulatory relief to a small business is often a much bigger deal than taxes because it's it's unknown difficult to deal live.

But is incredibly time consuming but -- those -- -- was -- are.

Those points compelling enough to make the sale to middle class voters to basically tell them look Obama hasn't done much for you.

I can do a lot more which seems to be what those swing voters are really really looking for I think it's a step in the right direction he has to get a little more aggressive.

Here's how I'm going to get the burden of government off of business and here's how we're gonna grow jobs I think he needs to go may be beyond -- ten seconds in the commercial to say here's help.

Lower taxes and lower regulations will create more higher.

Well you can't do that thirty -- that's right that's right I dropped the trade stuff and get a few more sentences in a back apparently he can't.

He does he will have an opportunity in the debates and if you do get some press conferences and town hall he could do it just some speeches why does he not give some a series of set thirty minute speeches.

On the yield on the Obama record on the economy what his proposals would do on on all these specific issues why doesn't he go.

Deeper than that campaign has been willing to go so far as he obviously did not do in the acceptance speech I don't get it why are they afraid to simply lay it out on the table at this point.

And did the American people what should -- chose the -- to follow him can answer -- question because based on my reporting I cannot.

I mean -- even though the real issue here is what what they're not doing as.

That the probably have they keep seeming to think that they can just go out and tell people Obama's done a terrible job.

But here's the thing Obama has his own message to some -- -- now is.

You know here it is is it could be worse it could've been worse I fixed it and by the way this other guy he's gonna do all kinds of terrible thing on that point the only way you -- but that is to go out and say what you are going to do.

All right on that point you -- we want to run a clip from on Obama -- making.

Some of their points.

He keeps saying this president cannot tell us that you're better off today the when he took office well.

Here's where we were in 2008 worst financial collapse since the Great Depression American workers were laid off in numbers not seen in over three decades.

And here's where we are today and thirty months of private sector job growth and creating four point six million new jobs.

We're not there yet the real question is whose plan is better for you.

The president's plan ask millionaires to pay a little more to help invest in a strong middle class.

Clean energy and cut the deficit.

Mitt Romney's plan a new 250000.

Dollar tax break for multi -- -- roll back regulations on the banks that cratered the economy.

Can raise taxes on the middle.

-- -- -- Possibly they have -- and it included the mythical blood tax increase plan at the end there total totally false but.

No right I think it could be effective because that mr.

Romney has not done want to you look back to 1980 it echoed in the beginning of that ahead are you better off -- you were four years ago.

We talked about the speech is one -- Ronald Reagan did is he didn't just say the economy stinks under Jimmy Carter.

He explained how government was strangling the economy and and government had grown too big it was a burden on the country.

So I think -- this is an effective that if mr.

Romney does not tell the story of how we got here and how we get out.

Does he need to the Republican candidate need to separate himself some explain to voters why he's not the same as George W.

Bush -- Obama's clearly trying to link the two and say you know you you say it's not better it is better and by the way.

He he take us right back to bush I.

Think it's a little bit late to be doing now Paul -- this bush issue though I think perhaps what Romney should be doing is pointing out how false this charges.

George Bush did not -- -- financial collapse of some of autumn 2008 that was -- Obviously rooted in toxic mortgage backed securities a policy that dated back at least fifteen years including Democrats who supported this sort of thing.

That's explainable so I think you should put some distance between himself and that and then talk about what Barack Obama did in response to it which was to spend eighteen months passing.

The affordable health care act which had nothing to do with racing jobs in the economy all right we'll.

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