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Hi Bill O'Reilly thanks for watching us tonight the -- ability factor and is subject of this evening's talking points memo there are two kinds of voters in America those who know what the issue czar and those who don't.
For the -- casual water emotion usually drives a decision as part of that equation is like the ability.
Many historians believe Ronald Reagan defeated Jimmy Carter because he came across as likable -- in campaign while Carter was distant.
Same thing when Bill Clinton and bush -- the younger Clinton showed more personality in that race and want.
Even after taking islam's in Iraq bush the younger remains personally popular until the recession kicked it.
Right now in a popularity poll President Obama is ahead -- Mitt Romney by three points according to a new Fox News survey.
But after next week's debate that could change dramatically.
There's no question about Obama -- Romney realize that they must come across is nice guy.
-- that's why they go on entertainment programs.
We're very happy that you can't -- this mrs.
Obama and -- a -- yeah.
Mean he was benevolent few minutes in his skin.
-- I told I told folks are disposed BI can't be here for you guess what if you're guilty pleasure.
I don't it for me team.
-- -- -- -- -- -- -- -- -- -- -- OK.
-- Now some candidates believe that they should not be dealing with trivia when the economy is awful and there's turmoil in the Middle East.
But they do what they think they have to do.
Talking points understands that Americans wants their leaders to be accessible they wanna know that powerful people understand that.
That's why the president's campaign.
Has spent hundreds of millions of dollars trying to demonize governor Romney as a callous rich guy.
No one knows how many American voters are basically uninformed folks who vote on win this but it's safe to say the group is substantial especially in a time.
When social media is diverting attention away from important issues.
If you look at newspaper circulation MTV news ratings she might come to the conclusion that about half the country.
Is simply un informed they don't know anything.
Certainly to folks are not paying as much attention to serious things as they did when there were only three networks and no Internet.
Remember those days.
That's -- them.
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