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Hello this is fox extra -- Robert -- Sesame Street cookie monster have gone digital creating an iPhone iPad and -- touch app for children and families.
Scott chambers a senior vice president worldwide media distribution at sesame workshop and -- issue -- -- CEO of Callaway digital arts are here to discuss.
The -- -- collaboration it's called.
Degrade cookie speech and that's Hutton Rex -- -- -- for joining us here and obviously -- cookie monster is such an icon to so many people out there -- seems like a good way to.
To launch this in partnership about here's based on the nineteen and 77 bestselling book takes -- back about the great could be -- for bringing it to life.
Scott we'll start with you how do you feel that this enhances a child's learning.
Well I think new media like touch screen this engages kids and Sesame Street for.
Going on 43 years has been all about engaging kids -- educational media -- so anyway we can do that.
We will we'll take the opportunity and I think this -- in particular is an incredibly engaging and educational so it's all about.
Attracting kids two educational media -- you had a an existing platform to work with with of the original book.
What was the challenge is there any intake in his book and making it more interactive -- just trying to simply a -- of the pages in a digital format.
Well this is our third application using sesame books.
Frankly if you look back at those books a lot of them feel like books that want to be apps.
And now that we have the platforms to deliver great engaging interactive experiences.
I think a lot of what we've built into the apps is quite natural what's the over the process here for getting this from -- from the page you to the tablet right.
We'll specifically with sesame.
It's always been about selecting selecting a great story.
Involving obviously the great sesame characters.
And then thinking about the interaction design.
And so those two elements -- character as well as interaction designer T -- that initial.
Process of developing.
The idea around yeah.
Now -- targeting a specific age range here whom or is this one to 100 -- It to some degree it's a wonder 100 I mean especially with -- we have some.
Really interest in apps that they -- do it appeal to those of us the grew up perhaps reading these books.
Primarily speaking we're targeting children were targeting preschoolers.
Early readers or.
Or preparing kids to read so two to five year olds with the -- targets and primarily that's what we're targeting -- via.
At the same time I think a lot of the sessions that are being conducted with the applications are actually joint sessions involving his wild child.
And Rex -- just about some of the features that come with this app that you guys have produce it would be -- the wow factors for kids sure.
Well there's there's a -- 3-D effect that we built into the applications so as you tilt the screen you can actually see -- to the images that you're seeing.
You have multiple layers of interactions.
So there's a lot of replay.
Factor and ability within the application.
As well this is our first step was sesame that actually has -- create mode.
So much -- done with the story you can actually create images.
Basically wanted posters make herself into the great cookie -- -- -- -- Sounds very interactivity.
It definitely -- -- so much for coming and now Scott and -- and you can get the great cook HD -- ad iTunes.
If you want to learn more about either company visit -- -- digital arts at Callaway dot com or check out Sesame Street sesame workshop dot org.
And that's -- for fox -- -- thanks for watching I'm Robert Gray.
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