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Tips on how to best utilize social media

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    Amy Jo Martin on how she became one of the most influential women in social media

  • Duration 6:23
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So we're gonna stay in New -- we're gonna go with you Amy -- Martin founder founder of digital royalty image always been excited about coming on talking about all everything.

That goes down the pipeline with -- social media I know that.

We're talking about a number things AS are some your tweets in -- We are little busy this morning here in LA.

And so I didn't get your tweets to later -- -- you're excited to talk about everything in your willing and able to -- of course about I mean who isn't the last night's debate right.

Absolutely in fact you know it it is it is really funny Adam I was on a flight last -- in the yard -- -- you want me to be in San Francisco right now to talk about sports that here -- -- in the yard and if I ask my -- I have about one point two million followers and they created this thing called the renegade rescue line.

And basically anybody can call me and asked for social media help whether they're walking into -- -- and they need help trying to prove that you could monetize social media.

Are there trying to get a job.

Well usually that that's great at helping people that I was on this -- aids and the -- I was pretty bad I wasn't able to watch the YouTube live stream of the debates.

So I had everybody I message me and get back to me and share their thoughts on what they thought of that the debate via social and I message so I kind of flip that flip that around.

But in my book is -- right the roles and so that's why we have the renegade rescue line.

Amy -- Martin you can follow her at any jail -- jail Martin.

At Amy -- Martin on Twitter so you can also let me know what you think even after this segment is done.

You mentioned you or your book guy you've been named also one of the most influential people social media.

It's all about building a brand you make a good point you see people that have really built a brand that no one had ever heard of before basic -- that.

I've been successful before that built a brand and had their name or wherever they work for again helping back then.

So what are some of the B.

The key points as you say to help someone build their brand what do you obviously have a book out talking about a give us some of -- the key elements of someone's out -- right now -- has maybe forty followers and wants to really build a brand maybe a small business they're starting.

-- our great question -- basically had three top tips and the first is the -- humanize to monetize I mean people connect with people not -- and social media it really isn't media whoever coined the term didn't do it any favors for us.

It's just communication more like the telephone less like the TV so.

Humanize your brand this is this isn't dialogue not a monoline.

And influence converts that -- -- not wasted don't worry so much about the reach and those numbers of fans or followers.

Really focus on the engagement and that sentiment and -- separate case and I created it and formula called return on influence and it takes into account.

Both old school metrics accounting for her reach and frequency as well as what I call menu warm metrics.

Such as sentiment an engagement when you wrap those two together you get the new RY return on infants.

And then if you look at -- half which is revenue per available fan and follower that's basically taking you can you can track everything.

Online especially transactions.

So even as a small business if you have an e-commerce component -- economic model.

You can actually track the amount of revenue generated through social media from FaceBook Twitter Google.

Plus you name it.

And then divide that by name the amount of fans and followers and arrive at an actual value for hurt each fan and follower so that's -- past.

The second -- is is identifier value you know it's all about value exchanged with relationships.

And we -- diversify our -- nation that it's balanced so it's not about what you're doing it's about.

Who you are and why you're doing that people connect with you for your personality not necessarily for the -- and what you deal.

So diversifying -- making sure -- value buckets that are all balance whether it's education and precipitation and information and -- exclusive information.

It's it's all about identifying what your audience wants to -- because the golden the golden -- social media is delivering value when where and how your audience wants to receive it and then third is just -- right.

-- -- -- -- Let's that's -- gonna say I mean.

You've got you've got to -- to build a personal brand and obviously involving social media but it comes back to really the basic standards of communication being able to communicate.

Exactly and -- into the response you know it's amazing what you can learn.

We have digital LT university would -- just wants this this Tuesday it's the first.

Online university for social media education and and hundreds of classes are available.

That we built and tested over the last year and a half to help people understand how.

Social communication and -- their business their lives.

And for every class that's part just we're giving back -- class to teachers -- through Teach for America.

Because if we can bridge that gap between teachers parents -- -- ends at communication and is what it's all about -- any show that if parents are more involved with their students are there to their kids' education then -- -- much better.

-- 11 could question workers -- getting low on time and that is.

Also the communication I assume because of last night's debate if you're somebody who is trying to sell something you probably -- -- it's involving a political.

Angle one way or the other you probably want -- lay -- I assume the opinions a little bit too right.

You know it's it it's just like if -- were to go to cocktail party and meet some you know some individuals for the first time he wouldn't walk up to them ask them to buy timeshare pitch them.

Whatever it is that you want them to DO.

You do have to build those relationships and last night you know may be big bird was the winner.

-- but if you look at the the skill of each camp and how they've been using that promoted Chen is on Twitter.

They could easily blended into the conversation more vs the forest and we all know a lot of people -- made up their minds but.

The key is getting those that have made up their minds.

To convince the others not so much stick candidates is to keep -- saying they really need to empower their loyalists.

And -- them to spread the word.

All right -- Joseph appreciate me Joseph Barton as he has the book out renegade write the rules we appreciate you are coming on talking about.

Social media marketing how people can build their brand I'm sure we'll have the on again there's a look at the book.

Again Angel Martin how to write the rules and you could follow her at Amy -- -- and of course.

If you wanna watch her being here you can follow us -- at Fox News of course you also can.

Follows at Adam Housley will be able to get back to you right away -- time maybe in New York.

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