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You look at airline with me -- -- -- in the Fox Business Network it's Wednesday so we gotta talk about wind.
He's also Breast Cancer Awareness Month so we are most certainly gonna talk about that as well.
Which is why am thrilled to have with me -- right now windy Nyberg she's a senior marketing director for Sutter home wine set trump owned by the -- -- -- states.
So -- has this huge breast cancer push this month.
But before we even get into that Sutter home is a wine and that as far back that I can remember has been around and been on the kitchen table that has cracked.
It was bought by -- -- family in 1948.
And what eight zinfandel was like they're saying right which by the way is not what.
Right breaking it zinfandel that you at a.
A little bit of what to.
It's actually -- -- in the Algiers that you don't add anything to it it's the what are they did is what ought to inherited when we started inventing lights and the first time.
He made it it was making zinfandel.
Okay when he took the free run juice and that's when the grapes are settling and they're not -- crashed yet.
And -- free -- -- he he poured that off and he put it aside.
Any fermented that and we for men and that.
He created his light -- pink wine that was slightly sweet really refreshing.
He made a small a lot of it bottled it up gave it to friends and family.
And then just the word spread you know that friends and family we're now like local retailers wanted to get some men.
And then next thing you know truck truck loads of on all of -- like they decide to stand and gone wild yes a -- Healy says it -- lot of hard work and a lot a -- lot of left kind of got a -- I love so wait exit so the -- in it was like the hottest thing for awhile and I we were saying before we started.
I grew up with the bar and James wind cooler that's what we drank that was all the sweet stuff and then send it didn't become cool anymore Bryant went -- -- and -- the and now it's all full circle here we come again we're gonna talk about who's got -- a few seconds how this summer home survived it.
Well what happens and what people don't really realizes how much white then is still being consumed by people out everybody loves those of yeah -- -- it's an -- -- Friday.
What little white -- and when that you wouldn't quite Amazon who wants to -- too early seventies.
And remember your choices where Marleau.
Had -- name -- worst weak consumer group and we still are -- younger.
You look at sweet -- you've got.
Lakers at her infused with sweet you know ingredients Larry -- married or whatever so there's a trend for -- -- today.
There was a trend back then as well that there's always a need for sweeter styles because.
What white -- dead.
Is it they've brought new consumers into the wind category.
Because you need to have a starter wind -- was never starter line.
It's -- interesting because that's what I've been hearing about the -- got a crease today -- you keep you can't who drink sprite well.
-- and then it's a logical progression that they go from a suite so that she was sweet wine why it's kind of thought -- You're saying it didn't disappear why didn't -- them read our for a -- might singing -- It's it's off the radar because as that get wine category groups noted more Bryant dolls and as bad as people.
He consumed wine they go through the -- where they go into different Mariah again.
And realize light and has been always growing and has taken a little bit adept now because we have some -- -- -- has -- -- and grab some of those consumers.
But why then is always been very popular and a very strong -- bit.
So many -- -- Mariah idols are now offered and the -- category.
But we continue to grow through that's exactly happened in nineteen different for idols right now -- You survive the recession was really interesting to me is that and be some people we talked to here.
You did the lower and the lower price points which you saying you can get a bottle for 56 dollars right.
And higher and seem to have made -- anybody in the middle and this is -- cross that.
Everything from retail to -- -- you name it that -- middle ground didn't work so it's almost like.
You just pick one thing he do well right.
And that's what they're doing.
Get -- if you look at the recessionary look at they have debts in the economy it's just like anything you behind the thing that you know you you liked or can you figure it's safe -- -- not gonna go out and explores tonight.
Sutter home has really consistent consumers they know it's solid -- no it's good -- and it.
It's has -- through these tough times.
And we continue to launch new types of right now it's back that talk about but 54 year old Sutter home growing at a 13% -- -- in the total lying category which is bananas.
That is according to Nielsen -- the -- that totally threw me for a loop.
-- let's talk about the skydome but that's the new hot thing the new hot thing in what is what makes it different than -- -- than it has in its sweet -- -- whites.
And I can't get a little sweeter you know then why then.
And what happened is we've always had has got -- people don't realize that that was the first plane we want.
And added it -- whenever first line in the US and the -- more for the Stanley has.
It's an Italian base again remind -- of their homeland and so.
-- Scott has been around it just hasn't been discovered by the mainstream consumer and about five years without.
There's little -- throughout the last few casinos got a starting to ground lease -- likely we had.
The vineyards and fruit available -- the content right at night and said oh.
Everybody is trying to wrap their arms around wall who's the streaker who are these -- -- visit and -- is it because you know rap singers are talking about -- Yes John yeah I haven't ever we have marketers like well a deep legacy now have a rapper you know help -- himself.
But the reality is it was way beyond that because it's word of mouth people start -- -- -- wine is about sharing wine is about discovery.
Everybody wants to say they found something now so everybody's now talking about -- Scott have so it's gone from that little niche that people just you know a little buzz too.
Everybody's you know -- a lot of younger consumers who like -- lines are expanding into it and there's something about line -- you know consumers.
They want to drink if you haven't held back.
I always like about fifteen years ago -- look at this it comes.
You never see it -- -- -- and take them.
Now turn on the TV every sitcom the years I wanted to relax so it's really become mainstreamed -- companies -- -- have helped that.
You know those consumers a lapse into the latch on -- different winds and commented -- -- category I'm glad people who make high and winds it's practically bank who's got those of the world because.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- home for -- -- can't tell us about it.
A -- room for hope was started about eleven years ago our founder had breast cancer she is a survivor.
And at the time we all came together and -- you know what you know how can we get back we have a product that really has.
Started this wonderful brand called Sutter home and it's paying kids think.
And made sense and so capsules for hope -- was created.
And what it is really as simple as that the top they center online.
Bottle this is that you peel off as the top capsule.
And email and -- for every -- they receive one dollar -- back to breast cancer just really carry around awareness organizations leave -- -- that.
And now and then I'm Scott -- -- screw tops I -- for that for industry talk.
You can mailing your receipt and it works the same way for every bottle.
It's a dollar back to impress and ridge -- is he -- readily -- -- and now well they did there's a couple ways to -- -- one it's on our web site.
-- -- on our all our point missing out and the best way to do -- has -- into the retail stores and look for the Sutter home display.
We have and the -- sitters and its asset there.
We pay the postage.
Can you just drop it again.
And -- right -- I got so hot she's acting side battle and I can get it self addressed stamped envelope absolutely.
Excellent we wanna make -- -- -- you know we want to make sure the full dollar goes back your goal is a million dollars.
Up two years.
The dollar each dollar goes towards breast cancer research.
Up to 100000.
Dollars to your own personal charity yet we have a couple charities and several charities actually -- -- country.
And where we've hit.
A little but I'm beyond 800000 now analysts had a million next hair and says that that's going to be quite an accomplishment for -- when they got -- Sutter home for hope duck comes you wanna check out more.
Tell us about the wind -- and there's a football Jersey here and a pink football which is so darn cool but tell us about the stuff you brought.
We brought some new -- he talked about how popular Scott LA yes and so as.
As in the -- as Brothers and so does the -- popularity and this is what you last -- Sutter home continue to -- we're -- here it's about new products it's listening to what customers want they love the taste profile.
I was status so we have a pink.
Let -- know that where around that's in the market right now we have that pink bubbly just got and it's not on the table here but also -- bubbling just got out.
And something that we'll talk about his use of the first day here that says that we're going to be launching a redness -- is so cool what makes it -- -- -- -- -- -- -- -- -- -- -- Into the -- out and data.
And that's what gives it that -- that coming.
Again this is just like from experimenting in the lake Mac office yet and you know it.
And in understanding where you're trends are and what the customer wants and drink and whether they like no I loved that -- does -- begin our wine drinker.
He's drinking something really sweet.
But could appear to be drinking a cabernet it's less like when I was a kid I think -- -- -- Yeah is that you get ready it's all right here's seven I look like I'm drinking a very expensive wine making some things -- -- -- -- easing myself into why Enron right I think it's really before that you -- you've read a book.
Yes -- build it at a burger.
This is a -- parties but we have this contest that we run every year where we give away a 100000 dollars best burger recipe.
So we want we just have to have a -- to go with this liquid online and now Nash's play each ingredient was started.
Build it at a -- is because we wanted to demystify that food and wine experience -- -- and what's more -- and then burgers and America's favorite -- -- we came up with this contest is 21 years running and every year 100000 dollars -- would -- -- later one.
I'm lucky at home -- that just puts together create a burger and sudoku on an anybody had a chance to land that is -- -- everybody has to go to the web -- it is.
-- home for hope dot com.
Take it out by -- come line itself.
Five and you'll probably drink it on the football field if you get one of those being solo cups no one would now.
Wendy thank you hanging in here and that's ask -- office again to go to the website -- -- broke dot com.
Got something pink pink something pink from Jason burns -- -- next week.