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Think -- An award winning TV producer -- -- has been standing up to cancers and sedation is diagnosed with it in 2001.
It's her life's mission now to find a cure for the disease that's claimed the lives of nearly 40000 women last year alone.
And now she's teaming up with the popular jewelry company style and got to raise money for research.
Joining me this morning -- and Stella.
Dot CEO Stella and dot CEO Jessica -- -- -- -- ball.
You think I'm just wondering what department cash together ignoring even doing work for cancer for years and here yes since 2000 since it was it's how did you find Jessica.
Profound -- -- we were looking for partner to help us raise awareness and funds for breast cancer and -- story and her foundation is just so Smart and savvy in the -- that they do that it was a perfect that.
Three stage four breast cancer -- you've been battling this since 2001 team yes.
You came up with stand up for cancer tell people about that I know they've seen it on TV yes.
Stand up to cancer was -- -- was the first time that we ever did that any.
Really it's a telethon for cancer it was -- all threes.
Three networks at the same time and so we raise a lot of awareness and for the disease but what we what we mostly.
Wore a bow out was that we were.
-- you if you want and our money from Santa to cancer you hand -- to.
Beach for its appearance.
You have to let us know exactly what was it every year yet to come back and tell us what was going on if we don't like it we didn't think it was successful and we take the money back.
You give it to someone else you had to share the information.
-- to work with five other institutions took one project that you -- to work on together and you're gonna share the information.
So on the dad is kind of the new model that has come out of of the way I operate in cancer because cancer.
Prior to that it's still list.
In -- -- it's a political and the dog eat dog like every other business you think of you know.
The business that is a cancer businesses have reviewed.
Paul finished I am so sorry here's -- what you hear what what what what could do for you could do much maturity of racial responsibly -- was never that way.
So everyone's out they're competing for the same dollars exactly -- suggesting you -- become involved why is breast cancer a mission for your company well this felon got foundation and always had mission to support women through economic and educational development initially.
But when you're part of a large community of women because all of our independent stylus to sell the line -- largely women.
And it's one -- eight getting breast cancer you just can't ignore it when you know so many women being impacted by that we felt.
Uniquely suited not only to raise funds.
But also to raise awareness so early detection is so key and -- -- in living rooms.
Sharing the style of let's all pledged to go do his health exam let's get other women to do it -- and it was just a great -- So tell me about the bracelet.
Well I'm at a Jessica's gotten more to show you but this is the particular.
And -- -- Fraser foundation.
And they asked me to give it a name and I called -- the hope bracelet.
Because growing up my mom always said you know your mom of the people's look catch phrases from your mom -- mom always have winners where there's life there's hope.
And so I've that was good very.
Accurately -- -- and you have other pieces of jewelry how can people buy these pieces of jewelry and then some the money goes to -- means unchanged.
Well all the net proceeds of these breast cancer products go to the -- for Asia Foundation and so they can shop online at Stella dot dot com.
As well as have a trunk show where -- stylist also help.
Contribute more funds to the foundation all through October.
-- find out more information there and then also on your website -- less if you go to an -- Fraser foundation dot com.
We featured the that the breast cancer.
Bracelets that -- for us and -- tweet about it as well you look fantastic you know it's crazy see you again.
Thanks for partnering up with thundering these are helping so many people.
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