Tech Take 10-11-2012
Do the presidential candidates have an effective strategy engaging voters on social media?
- Duration 30:07
- Date Oct 11, 2012
Do the presidential candidates have an effective strategy engaging voters on social media?
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Good afternoon from Los Angeles is 11 o'clock in the morning here on Thursday of course 2 PM on the East Coast is is this week's version of tactic we've got.
People all over the country ready for -- talking politics talking everything really to have to do with technology.
In layman's terms and how it really can effect and does continue to affect your life in fact.
Well we do -- -- contact us that only right here on Fox News lives that foxnews.com of course.
But also on FaceBook as well as on Twitter I'm Matt Adam -- -- And on FaceBook as well you -- find Adam Housley Fox News page will look at a mall respond to a -- as he moved throughout the day.
And we're starting out with a big vice presidential debate tonight and also before we go to that we're also watching -- -- -- baseball playoffs for -- Update you on scores throughout the the morning here as well.
-- meantime as we get ready for the vice presidential debate tonight -- everybody.
Edging up from the midwest.
We wanted to look a little bit on how social media plays and all this and how the two campaigns.
Are using social media towards the the process of trying to get elected in this season.
How we start off with Marc Cooper is the co-founder and C -- -- opera pop and mark joins us right now are -- talk a little bit about the two campaigns.
And how they go about the different ways of trying to garner votes mark welcome.
They -- and -- pretty severe.
And mark of course joining us from our New York studios talk a little bit about this.
You know mark -- interesting -- to me leasing differences between the 2008 campaign and this one.
And how much more both parties are really involved in Twitter and FaceBook and all the -- way.
They get their message out.
Yeah definitely there's been huge activity Adam I think one thing to keep in mind is -- how big social networking has grown over the last few years.
Give -- 155.
Million adults in the US who are on social networks.
And about 88% of them are registered voters so that's a place for the campaigns really have to be and where they have to spend some time.
You know mark we talked about this last week with somebody different gas to something along the same lines of enough people were getting in no way to actually was more of not so much for the campaigns are doing but how your friends might be posting things on your page -- don't wanna see don't wanna hear they maybe don't want to get involved in a in a massive political discussion.
But this is so this I guess is there a fine line really here with how much the campaigns can use social media to get the message out.
But at the same time not annoy people that are already getting phone calls and mailers and all the other things.
Yeah it's definitely a balance that stuff we have balance and -- will -- -- is that the Obama campaign has you know.
Published sent out about six times more messages on average than the Romney campaign.
What they do is it to an effective job of just having a very light -- kind of fun communications.
Whereas you know when you look at the messages at the Romney campaign sends out of stuff -- more campaign oriented.
A little more policy oriented and they spent a good amount of time talking about you know what -- bomb -- been doing wrong.
So they're two different approaches.
You know you do you have to be careful with the amount of messaging that you sent out tier candidates.
I mean to your -- issuance.
Yes right right sooner you file sort of me interrupt you there right we just showed as you were talking that the Twitter followers now President Obama has twenty million or so and Romney has less than two million significant difference there as well.
-- huge difference you know obviously -- -- building on his days from.
Forty years ago that it's been pretty significant they've learned a lot over the last number of years they started very early in terms of building out.
There Twitter followers and their FaceBook fans.
On the FaceBook side they have about 28 million fans.
Where's the Romney campaign has closer to seven million.
And so interestingly enough when you look at engagement scores on FaceBook for example.
The engagement levels are about the same for each campaign so on the Romney side of about two million people who are actively engaged in today.
And that means are -- sharing commenting on posts and then on the Obama campaign it's also about.
And so what that's indicating is that the Romney campaign is doing an effective job.
Talking about the things they -- conversations going among his constituents.
-- there was a question a few weeks ago to about the numbers of followers there -- some reports out there that.
Not only the president may have been involved but that a bunch people had I guess there's a way you can get.
People follow you -- -- you can pay for -- that maybe didn't necessarily like your page or necessarily click the button to say you're gonna follow somebody.
I remember that up but there were number it wasn't on the controversial as more of a gee whiz story that was out there a couple weeks ago right about how they're a lot of followers -- -- at a facility act.
Did as you talk about.
Yeah that's correct so that there are a lot of you know not to -- campaigns the company is out there that.
You know wolf from time to time.
-- services to boost.
They're fair or follower counts.
And you know we -- -- -- they're doing something that.
Is you know the legal -- in a gray area or anything like that it's us more about right you know how committed are those fans and followers to do occur organically are naturally.
Then to -- you know some cases you can just -- by some.
Right and that's what's amazing to me is -- the numbers you have -- -- talk about how.
Engaged followers as as vs overall followers a significant difference there and how to campaigns -- pretty pretty equal on -- How important is social media mean we always talk about social media in the importance of and for how.
So -- different companies are involved and how it's so significant and improving your fan base are improving your customer base.
But truly how important is it with this election this is -- significantly different that we saw 2008 with Twitter especially in a -- not nearly as many people involved with Twitter as we see today.
Yeah you know.
When you look at it.
Social media plays such a huge part of the way people spend their time on line.
Think in the US on average now about 23%.
Of the time the people spend on line -- on a social network.
And so when you look at that that's this is a huge number.
In terms of registered voters a lot of registered voters can be found on FaceBook.
It's about 66%.
Have registered voters on Twitter it's about 15%.
So while the overall number on Twitter has grown significantly.
FaceBook is still the place it has you know about four times a number of registered voters to really want to make sure active there.
Here we think Twitter is a great environment for influencers and so for those people who were looking -- To really get the message out it's and to have a lot of followers.
Especially you know media people like yourself.
And that's more of an influence -- area where the conversations are taking place on Twitter start to end up in broader media outlets.
Is there anything else out there -- to learn -- that FaceBook that are making an impact.
I think I think those of the sort of the main drivers we are seeing the campaigns.
-- -- a -- to some degree.
Which now is owned by FaceBook but you know the idea photo sharing -- campaign stops has become very popular.
Pay interest to some degree.
And there's a huge.
Audience of women who -- of a voting age and a great demographic.
So both campaigns have been doing experiments and -- platforms while.
They are question for you to in that revolves market how how do you think there and do you think this is going to be an effective tool to get people out.
That first Tuesday November.
It's going to be very effective you know it'll be at the -- to see what the strategies look like.
As we approach Election Day.
But I think it is a very effective medium especially when you look at word of mouth and how comparison of the other advertising.
-- you know about two times as many people trust messages through word of mouth communications through friends or family or co workers.
Than they do typical messages.
And so it'll be interesting to see how well each campaign can leverage that.
And the one last area -- -- mission before we go to break and that is in regards to different ways of doing this across the country one thing that's interesting is about how to campaign to really set up kind of digital hubs right.
In different parts of the country does not all emanating from their main offices and they've got people set up -- a country like you would a grassroots organization that really is grassroots when you look at.
That's right that's right you know the the social kind of universe maps is very much to.
You know the data de kind of you know life cycles of people so they wake up in the morning have coffee.
Have wants and what have you -- you really have to think about how your timing your messages.
For each geography.
And then you know these campaigns are also going local I mean they're trying to -- as -- as possible lift the issues -- concern.
The people in those states.
So it's very Smart strategy.
All right Mark Cooper from New York co-founder and CMO of offer -- dot com thanks so much for joining us like -- -- before the the campaign finishes off here in a few weeks and appreciate your time great Adam thanks a lot.
All right from mark in New York we had -- to Miami before personally go to -- breaks but you saw our our -- from New York we're going to Miami next -- -- -- the East Coast here.
Talk a little bit more about security -- well how you can protect yourself.
That comes up and just couple of minutes stay with us.
Welcome back it's ten past the hour yes the Major League playoffs are going on giving -- right now giants and reds tied at zero.
After four so we'll continue to update you on that throughout the morning up watching it on one of our technology because of technology right here.
In studio meantime we're talking also about its cyber security again we were in New York a moment ago talking about how important it is to have.
Twitter and FaceBook and how they're playing -- major partners presidential campaign.
Now from that topic we're gonna stay cover the same team -- bit odd going now down the coast -- -- talent Miami because of course when you use Twitter FaceBook using them on your devices which of course can be.
At issue potentially as security threats -- -- for joining us.
-- -- We know where we're talking about a a number of things here we were just talking a moment ago about the importance of the presidential campaign and how Twitter FaceBook or taking you know obviously a major play major part in that.
On the of course that also in incredible round about way involves cyber security has -- as -- -- -- been a lot of people would rather accounts hacked into here and there are no talked about that would that topic with you before.
What do you are using are you seeing more are hearing more -- kind of security threats involving us some of these.
Different platforms as we head towards a the political that's decision the first part of November.
I think you know what did you think you know that -- -- last year.
Obama's campaign was acts.
And afterwards they had to put -- a very -- did and he hired security contractors come in and try to secure their networks their systems.
And I think there was quite a through Bob about whether or not sensitive.
Data that later on became of course his administration's -- -- Soon very early on in his administration he was -- -- -- Cyber security and now as we enter this sort of election cycle.
The cyber security executive order to admit that you may or may not be able to push through this month is one of the things that is in those.
Bottles and feed -- cyber security world.
But it's very -- thing administration when -- That Republicans are urging urging the president to rethink.
That executive border.
In -- Toyota -- someone who hasn't followed the topic.
What what what with what would that mean what's this what what what what's whole argument again disclaim -- for our viewers.
I think the reason the Republicans -- angry negative because they don't think that there's an issue that can be adequately addressed in an executive order and in mobile larger -- and other they're completely correct liability protection that the basic.
Legislation won't -- provide can't be done an executive order there's a lot of that you can't put up a new organization in the executive order the way that the legislation bit and it all -- the legislation did bit.
Good independent type people to operate a certain way that you can't do anything -- order.
And McCain has actually been the sort of opponent out.
But backing away from it happened and moving toward another legislative path but you know the -- anything to get.
Anything half an Obama saying that look -- we have the need something.
Something -- -- -- not saying -- -- after the regular -- ultimately what that.
And that's how what you're seeing right sort of in the political -- -- -- Got you okay.
That -- clarified at the bit for some people at home may not realize what's going off course is that a lot with bills and -- -- who went the health care we have to pass it before we know what's inside -- sometimes.
That can that -- people on the opposite side to think.
-- -- -- its more seriously about the issue before you go further with it.
Meantime moving from that moving from that topic -- -- talk more about this side Chinese company.
The very Telecom company that maybe yes iBurst cyber spy I don't.
As we go into this we talk to you to you about this before a couple other guests over the course of the last few months.
About how we're seeing significant a significant increase in attacks emanating from China either specifically coming from China.
Or in a roundabout way coming from China what's going on with his company how much of a threat -- this.
A lot of company means the largest telecommunications company will forward to walk away -- -- -- it's only putting his.
All of a lot going on -- and that I think about a block away is that technology giant and political mutant.
In the event that they entered the very good entering the European market and they've done great work.
They have the former CIO.
And they're -- global senior vice president and yet though.
And he -- out for them all upon.
They're good friends live and let you know prime minister England for example but Iranian I'd say they're gonna do what one could describe it that had -- Which is that.
The united state government does not trust them and talk about -- the global supply chain and if you look at.
What the -- way NDP would -- another China is staying in that area and saying hey everybody know their equipment and in China.
That simple way to world war.
What the Americans are that they're saying is.
That's not good enough we know you have been involved in -- -- here in the past.
We know you're going to veto in the future helicopter like you do it here so.
They come down and not -- -- executive change.
Did not present a company the -- we're talking about a company.
-- all right here where.
Well the chairman of the reform is a former member of the intelligence committee in China.
-- of course found there was a former military official in China.
They won't today.
Sort of a lot of the rules and regulations put up on the -- way by the Chinese Government are.
There's no guarantee they won't engage in diplomatic acting not to push the united the government -- that probably were chatting in Karbala.
And it -- rather -- particular -- you know of course in the and other committee and in how -- that is the and then now.
-- -- question for -- -- and the Pentagon has shown some significant concern about this they said it's basically providing a launch pad potentially for.
Chinese and did you Chinese security threats into the US -- it makes it so much easier for them and a lot of respect to have somebody -- operating that.
To do that broadly right here on our -- But that's exactly correct and on the other hand there's an element of the fact that this is not Chinese only issue.
Why are we not worried and worried that would Russian companies and let.
You know -- accompany it and and German company you know when you file your stuff from Siemens.
Why not worried about and I think the question going to be -- -- -- about China.
Or is it going to be a new -- -- who are we have to apply across the globe all companies doing business the united -- We're gonna happen they live and you have to play by the -- These are global what happened that led by them to do and then I'll give you that may be very very hot part of that.
Right did I tell appreciate your time and others to get him.
For people home it's basically about a foreign company owning a US communications.
System and how that's so much different maybe than in years past with foreign companies coming in an open -- for example.
And oil refinery or or something of that nature -- mean it's going to be you looked at very closely of course.
Will continue to follow it day we'll have the audience -- talking about this and everything having to do with security.
Delighted comments from people when you come on -- -- -- -- I remember back on talk about that topic.
Right did I tell things -- coming from Miami.
Bob before we go to break Norris a couple things -- on here Dave on the camera's going to be able would give a little closer view of a couple of things -- had a chance to show might.
Many gadgets in the last few a few weeks.
So we'll take -- just a short time there's a couple days we've got -- that's -- distinct.
That we get these in as -- -- -- samples -- getting back to the companies we're done this well that's kind of cool and I just tried out yet but I did see it.
-- at CES these things are all affordable too for you at home.
This is the -- shower basically hangs on your shower and it connects -- -- a year.
Smartphone your iPad your whatever kind of music system you have.
You can connect to Bluetooth it's a Bluetooth speaker so -- Bluetooth connections your phone -- -- -- what obviously at the same time you listen to tunes in the showers cold ice shower.
I -- -- them all over it pretty affordable that are running under a hundred bucks.
You've also got is here this is.
I'm going to be -- -- called Allman that's right.
And it's basically a wireless.
Transmitted it that connects and that makes your wireless assistant you Wi-Fi in your house go further so.
It takes the Wi-Fi that you may have a one room and spread to other parts of the house was great about it at the touch screen on a -- -- like an apple device -- And and help set up that whole system to -- increased the Wi-Fi connectivity in your house.
Two more things in -- -- hat off to break what is the -- got these in the mail is a pretty cool.
This -- talking then basically these these -- For three year -- above.
Days you you -- the the handy touch the foot and I'll talk to you know talk back to you of course now -- I do it.
But that doesn't work right maybe a two batters in that the could be the case to.
And New York.
He knows yeah.
But there's one of the new toys throughout there.
Erica Pratt might get -- -- for obvious critical love -- it's fun it's -- you'll have those in the past you had one that a plastic parts to it.
This is a talking dog this when here's a talking -- you get your choice if your -- person our dog person.
And this is -- -- can talk and finally we've cut these are pretty cool is that the Bushnell.
The latest binoculars out on the market -- -- -- ten by 42 and they're fantastic they're pretty pretty light -- for the size.
-- the same time you get a great view from las.
Very clear -- -- HD.
These things from Bushnell they're affordable as well just came in actually so semester on diesel that -- -- him back to our PR guy who.
-- along and I get tea declared in these things are fantastic so Bushnell.
Are that binoculars.
The talking bin talk -- is the toys and other Almon and I charged a few of the things we have a chance to mess around with as the Atari falls over so we have.
Maybe committee judges here on the table -- we'll do is over the course that there have been -- Next couple weeks -- -- a couple other things in the meantime stick with -- -- -- more -- head -- out for a couple of minutes for commercial article -- people we got back.
And I can't speak -- chances.
Welcome back it's twenty past the hour here eleven point two on the West Coast -- 222 on the East Coast are watching a little bit everything here across the board this morning.
And right now we're gonna go to Chicago's we started New York was to Miami for -- -- -- -- to Chicago to Dallas paper.
She is gonna talk is a bit about.
A really interesting topic that we you experts are talking about at least on the Fox News yesterday that -- little idea of owning your own linked in account and if you leave.
Does your bosses -- company to someone else have the ability and the right to take over the that contacts that you have made so welcome they are joining us.
Thanks for having a good afternoon gets it's a really into -- -- that question.
One that my practice is dealing with an an increase basis when companies are coming to us asking.
The firm to draft social media policy is one of the questions they ask is what -- we do about sales -- and employees that are using their Linkedin account to really build.
The business following.
And right to -- -- admitting that you're.
I cut you off there for second mention that you rats April loss of some wants to take action and -- follow you on Twitter you can't.
The interesting thing for us and how we title this whole segment is an -- -- the whole thing is about how laying down the law on social media in the office -- really how much he's -- worse.
Yeah and -- and that question really becomes one of context.
With -- an employee that was hired because you have thousands of followers on Twitter and you're going to be a brand evangelists and sales -- for the company.
Then you really have to go into the negotiation when you get that job as if you're a mini celebrity in the endorsement contract that you provide.
That you that you draft is going to say well I agree to use my personal account to reach my thousands of followers to talk about your product.
A -- company however hires an employee and then designates.
A company social media account and has that employee developed the company's social media account.
That way there's no ambiguity between what -- your personal account has -- morphed somehow owing to company property because -- -- did.
During company time.
Yeah -- you have some tips -- people can use in developing their accounts how to protect your social media account well everything and keep your personal work counts separate.
Don't at a company name to your personal profile -- show your password.
Negotiate social media issues in a written contract.
But our -- reason people really going to do that -- let's be candid here I mean.
You can't get other more important maybe arguments or decisions made with with that with a written contract.
Are you gonna really sit down talk to your boss and say all right my Twitter my FaceBook in my -- I own and -- pantries to you -- I mean is that really gonna work.
Well what happens is that -- yes either you sit down and in those conversations have increasingly had to happen.
Or indirectly you'll realize that your contact -- -- developing.
Through these social media accounts are going to be restricted through a provision like a non compete agreement or non solicitation agreement.
So that you leave -- company -- you've amassed huge network of followers.
Our contacts and then when you leave if you announce on Linkedin for example and left my job come and work but my firm instead.
That may be.
-- that may constitute a breach of your non compete agreement for example so the the cut the company can control your account in directly that way.
And there has been obviously an argument about this he made a good Segway to war -- statement because the case we're talking about.
Involve Linkedin Linkedin and and an employee who had -- Linkedin account.
When they left of that company.
Another company does secretary took over the account -- the new person's photo with a new persons.
Password in name and basically took all those linked in contacts in his hand them over to the person that replace the employee -- would -- so we have a a comment from from Linkedin about -- their policy it says.
We don't know the specific facts and circumstances of the relationship or agreements between.
-- who was the employee who left and her former employer -- -- -- parties to the lawsuit so we can't comment on it specifically.
Again that is from Linkedin.
That's -- and how religion pride itself on being members first organization.
And in general we believe that a matter that -- members' personal profile belongs to them.
So that does.
Really kind of -- occasion yeah half.
It is identical to the question because -- agent.
God they've gone in and take in a personal you know so.
That plaintiff in that case had a personal account.
She she worked for the company.
As an executive she had an assistant who worked for the company maintain -- -- former.
And she used -- count for both personal and business purposes and when she left the company.
Took a password which they had access to you switched out her face and her name and and replace the different employees so the question is.
What -- what an odd thing to do those those people who've connected with the plaintiffs aren't.
-- I'm of the cases pending in right now the federal counts -- been dismissed which means at all that's really.
Left is a conversion claim and conversion in legal terms means you have some sort of property as someone took that property -- -- deprive you of that property.
And the court will have to analyze whose property.
Is this Linkedin account and and we have yet to.
See -- right analysis is going to be in that case.
And that's just the beginning because as you mentioned you know a lot of people have to separate -- a lot of people -- news had two separate counsel have you know Adam Housley Fox News.
And then Adam Housley personal -- so I know I have two on FaceBook like that.
Having said that because of what our nature of our business in my personal one you know you have to.
Yet to basically monitor what goes on there yet -- people post things that are inappropriate that kind of thing which you do anyway but.
Being in the news industry we really watch -- closely.
I'll probably more closely than most people watch their own personal -- but -- separately we have that Adam Housley Fox News page so I think the courts are really gonna have to separate this out -- -- side.
If your name is associated to it is the company name take press -- -- coming into president ordered the -- and take.
What reason many eyebrows if we -- that Linkedin account Tuesday as salesforce account if that's the sales -- works for a company and develops a sales -- database.
Through his activities and -- there's no question that he can't take that database with him.
That the complexity here is because it's social media count does it change the nature of that database and can you claim there's some sort of trade secret protection or are some civil protection in beef contacts have been aggregated within a Linkedin account vs -- salesforce -- And wherever we families and of course yes yes right right -- -- amazingly it is winners -- -- party.
Could be faced -- going to interest a question I have to use Linkedin got to wait a little bit saying they believe there in the individuals.
Is that gonna have any play with this quarter they -- I haven't read anywhere and I don't know from a building in legal background that.
Would it make a difference of linked to handle you know file something on behalf of the of the plane as saying listen.
This is her account she should be able to keep it.
It's an interesting question because many social media.
Web sites are now offering both business accounts and personal accounts for this exact purpose.
He you know necessarily you want businesses on Linkedin also connecting -- it makes sense to.
I doubt Linkedin is going to want to make a statement because it would impact the way they made wouldn't add to their services as the site exists now.
That these third party platform providers want to be just that they want to be a platform provider.
And to be extended doesn't impact their user base or some sort of privacy issue.
There they're gonna want -- take a hands off approach and let the contracts between the employees in the employers govern the relationship.
I did this ever from Chicago for a principal central office as you can -- -- acts safer right in the -- right.
At sick for a lot that's right you can finance what are our -- -- let's say yeah.
I'm very good -- on the captain yet they give us for having -- this -- via yesterday -- questions where they can definitely get a contact you obvious those immediate thanks again for joining us.
Thank you Adam.
Good information -- from Chicago today so.
Up pretty good show today we had of course the new York and we were from New York down the coast of Miami or -- -- Dave I tell about security -- on the Chicago to talk with.
Daily about to whether or not you own your own linked -- Twitter or FaceBook page or does your boss on and me.
Pretty much figured out that at this point the courts haven't ruled in and get a chance to also show you some of the gadgets here.
So that's this week's tech take -- we what are remind you that tonight of course is a big vice presidential debate.
And so -- people of course are gonna watch it on television but you can watch it right here foxnews.com.
You could also what's is what I can do is had a computer on at the same time or your iPad -- whatever you happen to use.
At the same time the debates going on to be able to watch the coverage with Harris Faulkner -- a good friend back in New York -- full bomb guests include -- of green Ed Rollins and Chris are all all coming from Washington DC.
Begins at 8:45 eastern time again.
What are you gonna watch Sony computer work if you working tonight or -- -- do both have it on television and you computer I do recommend tuning in to -- Rick.
-- give you a good show and have a good set of guests tonight.
And the cool thing about being on dot com is not to worry about commercial breaks they can go a little bit longer they want to -- Maybe take a little more liberty in the in the link from the time they spent on a certain topic and how this debate goes down -- should be a good time -- -- -- -- -- tonight.
So stick with foxnews.com for debate coverage -- we appreciate you joining us here again today for this week's tech take will be back again next -- talk in more.
-- ways that technology involves your life and how -- can help hopefully make your life better so stick with it and you can always reaches all throughout the week -- -- -- topics -- questions.
At at Adam Housley Adam -- at Fox News page on FaceBook.
Thanks for joining us.