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Big box chains plan to match prices of online retailers

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    Anna Kooiman reports from New York

  • Duration 2:27
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Get ready to shop as we get closer to the Holloway shopping holiday shopping season we're looking at a bit of a pricing war we're learning.

Big box chains like target best by promoting.

And promising to match competitors on -- prices they're hoping it will help them stay ahead of the game while helping.

People hunt for the perfect gift.

People say though that plan could backfire and -- joins us now and this is really -- sign of the times absolutely is but you know price matching is nothing new.

Very similar to clipping coupons from.

The Sunday circular and showed it to the cashier at retail experts say.

-- other brick and mortar stores don't adjust with technology we may continue to see more of them shut their doors.

When consumers come -- to scope out the merchandise and invited home it's a double edged sword for storefront retailers they lose the sale.

And have to pay more overhead costs than online retailers.

But consumers are just watching their wallets a recent survey by brokerage house William Blair & Co.

Found that on average target's prices were about 14% higher than Amazon's.

Best -- 16% higher and wal mart's prices 9% higher.

Last year I think was it may be a surprise to a lot of store owners to have customers coming to their store.

You know kick tires -- -- on the merchandise and then and then literally you know use their iPhone or maybe buy it somewhere else.

I'm so you know small store owners and and and the larger chains the store managers they're ready for this.

They know that they have the ability to compete and match prices.

And -- price -- is effective immediately target says they're going to be.

Rolling out their plans on Monday yeah I knew everything that we've seen online through that makes more competitive a lot of people have free shipping -- return policy so that support.

But overall this means it's -- good year for up for shoppers.

Looks that way because more online retailers are offering free shipping is mentioned -- reason that some consumers.

-- to -- in person brick and mortar stores are being forced to highlight their advantages.

Along with the immediate gratification at the point of purchase.

Retail experts say we will also see better customer service this holiday seasons of service with a smile and on another note something that could level the playing field there are currently three proposed bills in congress seeking to force online retailers.

To collect in state sales taxes from customers and -- -- change things for sure and -- claiming it's the things you.

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