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Retailers pulling out all the stops to reel customers in

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    Toys 'R' Us CEO Jerry Storch on upcoming shopping season

  • Duration 3:09
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Jealous of beating up plans to reel in customers -- -- -- -- Reports it has -- selling out more for advertising giants like Wal-Mart Toys 'R' Us revamping -- away and reservation options to keep their customers happy.

The -- front -- all of this as far as -- CEO Jerry Storch.

I'm Gerri -- -- don't you have your own kid iPad version though we have had called Ted Leo.

Which comes truck loaded full of kids applications both learning applications as well as a fun ones like Angry Birds.

And it's a 149 dollars and 99 cents a lot cheaper than this half the price of the many -- apparent love it because it gives their children a chance to play -- to use a -- play with it.

But and hasn't knowing there's still an awesome we have huge reservations for it launches this week sales -- through the roof.

You've hired a lot of temporary Christmas help will be sent 45045000.

Last year was 40000 we've added a lot of -- -- of the store.

Like free lay away and lay away is -- going fantastic -- a huge surge in people.

Who are getting their product through lay away now -- it's free -- Toys -- Us too many people who can -- and say let it what does that mean you go ahead and commit to get the gift to have the president.

When you pay for customers come to store the date they pick the product they want to put down -- deposit.

And they get it anytime between now and December 16.

And they pay during that period they pay down.

So in other words they when they finally get it.

They have to have paid a club like there's spring animal long we've been doing this -- that could be -- we've been doing this for years and customers love it it is in the way.

Both to spread out their payments but also since we're talking about here's a gift for your child.

For Christmas is your chance to have a story is that if -- story I don't know where they might -- you get the hot sellers are right what else is hot right now.

Well besides have you which is -- currently hot.

We see huge pre sells on -- -- this is Nintendo's first new platform first -- basic system platform in a long time and it's selling really well also Legos remain.

Very very strong.

Definitely does have -- -- it -- Two girls right I mean Lego friends is one of the hottest selling Legos.

Through throughout.

Many decades.

-- -- to try due to develop a construction part for girls and now Lego has a big hit.

-- Lego friends also -- is back this year from Hasbro.

And the sales on that are also very very strong so lot of hot product you predict a good season even though customers in numbers -- -- -- to customer could be retrenching you don't but.

-- customers very focus on values they love the free lay away.

They love we've announced our price match guarantee and that's -- received tremendous response from our customers so they know and abided Toys 'R' Us -- match anyone's prices.

We have -- -- away we have towards you can't find anywhere else.

So the customers -- we've also seen during past tough economic times.

The last thing parents cut back on that holiday present for their kids to -- -- and very very well even when the economy's tough.

So you -- already not -- -- network and seven that if it -- begun we're just focus and all those -- away orders all right Terry thank you very much we'll be checking back with you throughout the holiday season.

-- sorts Toys 'R' Us CEO we -- turnout operation around.

Meanwhile to divides it.

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