Impact of Hollywood Stars on Election

This transcript is automatically generated

-- Martha so the question is are they important and how.

Do they influence voters now most people out of me today I voted for the president -- -- Barbara Streisand told me so celebrity money and fame.

Can't bring voters into the tent.

And they help validate voters' choice.

Vote vote vote for Barack Obama do -- We watch their movies.

Listen to their music.

Take their advice and buy their products.

But do celebrity's influence voters.

Voters don't want to think that Hollywood celebrities are telling them how to vote they understand that those people.

Their expertise is completely outside the political world.

But that doesn't mean they're not valuable people who do you read a publication like us weekly probably aren't buying.

Political web sites but let me see pictures of these celebrities in -- Magazines.

Endorsing.

The presidential candidate they -- paying attention more art.

The Kid Rock.

Appearance drives turnout and generates media coverage candidates try and surround themselves with people from outside the political world.

In order to enhance their own credibility every president and inheritance.

Which helps explain why the president asked Morgan Freeman to -- this sad and Mitt Romney recruited Clint Eastwood.

And while Romney attracts -- -- of stars the edge goes to Obama.

With heavyweights like George Clooney and Jay-Z and beyoncé helping -- raise about twenty million dollars.

You see celebrities -- out for political events.

It -- brings a different demo at different group of people into politics.

So today -- Katy Perry gives a free concert in Vegas where young voters in the swing state we'll hear how great the president is.

And a Clint Eastwood ad begins -- for governor Romney.

That is an important validation Martha for many voters Imus iconic actor but -- hi -- I am -- have been matters or not.

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